For Hollywood, which is passionate about lively and luxurious, the premiere of Iron Man can be said to be the biggest event in Hollywood in the past one or two days.

It can be foreseen that in the next few days, on Beverly Hills, a large wave of gossip related to those who were invited to walk today's red carpet and those who were not on today's red carpet would be able to gossip at home when they were reported to various melons.

For example, Alba was actually invited to walk the red carpet, so, do she and Feng really have any secrets that cannot be told?

To a certain extent, these gossips are also one of the nutrients of Hollywood. Feng Yiping's various measures are providing Hollywood with more and more nutrients.

But not all Hollywood people are very happy to see this big excitement in Hollywood, and Disney's ceo Robert Eiger is one of them.

In the hands of this new CEO who looks gentle and good at listening, Disney also shows the world a new image of being gentle and willing to cooperate with all walks of life.

Compared with his predecessor, Eiger also attaches more importance to new technologies such as the Internet, and his efforts in this regard are also effective.

In September last year, he collaborated with Apple to sell Disney's film and television works in the itunes online store. Until now, it has only been half a year. This new measure has easily generated more than $3 million in monthly revenue for Disney, and this data is not only rising.

Conservatively expected, this new move will bring more than $50 million in revenue to Disney this year.

Although this $50 million is really nothing for Disney's total size, given that this is a rare achievement in the Internet, and it is completed without affecting DVD sales and the ratings of its TV stations.

This 50 million income is of extraordinary significance to Disney.

It is also because of this reason that Eiger himself has a deep understanding of the impact the Internet may have on the traditional media industry.

They are just working with Apple, and Feng Yiping not only has Netflix, but also the youtube platform.

The only disadvantage between Feng Yiping and Disney is that the copyright of the content he owns is far less than that of Disney.

But it seems that in this regard, they are catching up in various ways.

Hold a micro-film competition on youtube, and in January, he took the initiative to buy excellent independent movies, as well as Netflix homemade movies and Marvel homemade movies.

This is also the reason why he actively joined Fox's initiative and invested in Hulu together.

Relatively speaking, the initiator 20th Century Fox's move is more like another follow-up to Feng Yiping's parent company News Group, which was a great success after acquiring the social networking website Myspae.

Just like Disney's great success in selling movies on itunes, this is also a rare achievement in the Internet field for News Corporation, so they believe that following Feng Yiping and making efforts in the online video field will also make great achievements.

Eiger has realized this, so recently, in addition to his busy work, he is also thinking about a question: Is it necessary for Disney to independently develop its online video business?

However, this is a difficult decision to make.

In other words, Blockbuster, which is most qualified to make efforts in this area, began to invest 500 million US dollars in this area last year to build its own advantages in this area. Now it seems that their plan has almost come to an end.

Apart from burning down a large amount of funds that were particularly valuable to Blockbuster, it did not produce any positive effects.

Walmart's efforts in this area were eventually proved to be a huge mistake, which made him deeply feel that the seemingly inconspicuous Netflix does have the superb abilities that companies like them that seem to have better conditions and more resources do not have in this field.

In addition, Netflix was acquired by Feng Yiping, and his plan to acquire Marvel was easily defeated by Feng Yiping, so Netflix was the focus of his attention since he took office.

The table he must see every month is the statistical table of Netflix purchasing film and television copyrights from Disney.

In this regard, it seems that there has been no significant decline at present, and it has even increased due to the increase in the number of Netflix members.

But before he understood what he had about Netflix, he suddenly saw that Marvel had such a new operation, and he was stunned. How could he do this?

Although Marvel has rarely made a big deal this time, they have also done a lot of things.

So he didn't think there was anything surprising about this, he just wanted to give up and was not worth it.

What he didn't expect was that Feng Yiping could easily attract so much attention for this Marvel movie through the combination of door, faebook, and youtube.

He has made people pay attention to Marvel's official account on Faebook, noticed that the total number of Marvel fans is growing rapidly, and also noticed that since Iron Man was scheduled to be released, there have been more and more activities under the official account of Marvel.

But he really didn't expect that in this way, they could allow so many Marvel fans from all over the United States and even around the world to gather in Hollywood in a few days and gather at their premiere on the Avenue of Stars.

The tourists who watch their movie premiere are the mainstream and the local people who like lively are the mainstay, with only a portion of fans.

He knew very well that those Marvel fans could spend such a great price to attend the premiere in Hollywood, and many of them were so excited that they were wandering for many years that they finally found their home. Naturally, without hesitation, they mobilized their relatives and friends to the cinema to watch the movie.

He could even infer that these people, in any future movie Marvel launches, would be like this.

He was also sure that today's lively event, through traditional media and the Internet, and their own social networking and video websites, can once again attract many people to pay attention to Iron Man.

He knew that this was certain. With Feng Yiping's personality, since he was willing to spend so much money on the premiere, he would definitely fully tap the value of this premiere.

The problem is that his Pirates of the Caribbean 3 will be released as well.

Feng Yiping only saw the poster at Disney House on Hollywood Avenue, but he didn't know how heavy the poster was in Eiger's heart.

The shooting cost of Pirates of the Caribbean 3 is $300 million. This is not only the movie Disney has invested the most to date, but it can also be said to be the movie Hollywood has invested the most in production.

Eiger does not allow the film to fail.

He knew clearly how negative the failure of Pearl Harbor had for his ex-Michael Eisner.

Marvel's huge press conference today made him feel pressured. If Iron Man, which was released a week earlier than the Pirates of the Caribbean, had a good reputation at that time, it would naturally seriously affect Pirates of the Caribbean 3.

Thinking of this, he was a little angry with Twentieth Century Fox. He believed that Fox worked so hard to win such a timeline for Iron Man, and must have the intention to cause trouble for himself.

This can also be said to be the norm between them, such as Hollywood manufacturers. On the one hand, there will be various cooperation, and on the other hand, they will stab the knife in an open and dark manner at any time.

In comparison, his Pirates of the Caribbean 3 has obviously fallen behind in publicity, not to mention that Iron Man will be better in terms of publicity quality and effect. Not only do they have a large number of Marvel fans, they can also make accurate recommendations based on the preferences of users on social networking websites.

The situation is not optimistic.

Eiger pondered on the sofa in the office, how can I effectively reduce the impact of Iron Man on Pirates of the Caribbean 3?

There seems to be no good idea.

However, as Disney's CEO, he is not only focusing on the people in front of him. He has some ideas about how to avoid such conflicts in the future.

Aegel went online to see the progress of the premiere there and personally called Feng Yiping.

…………

The premiere scene, the currently underway session, was not available at similar premieres before.

At present, it will be held to attract many domestic audiences a very friendly link, a lottery.

At the end of the red carpet, the area where the exhibition board used for everyone's signature has now been arranged as a lottery site.

On the big screen, the scrolling numbers make people look dazzling, which is the number on everyone's admission certificate.

Standing among the main creators, Donnie turned his back to the big screen, looked at the expectant fans opposite him, and smiled and shouted "Stop!"

The data on the large screen stopped in response to the sound.

"The first lucky fan has emerged, and the first lucky fan has emerged," the host was shouting completely with the enthusiasm of the TV shopping host.

Fans were in full bloom.

"A friend with admission number 01736, are you on the scene?" Donny raised an Iron Man about 50 cm, "Or, let me collect it for you?"

He looked at the Iron Man in his hand with all the signatures of the creator, "This is really more exquisite than my armor."

"Oh, he's here, the first lucky guy shows up," the host said, looking at a spot on the red carpet.

I saw a fat guy with a beard and wearing a black Marvel T-shirt running towards this side, running, waving coquettishly, and kissing his admission ticket fiercely...

Standing at the entrance of the theater, Palmatt, who was still cautiously keeping a distance from Feng Yiping and Feichi, looked at this scene and couldn't help but shake his head and say, "Volume!"

"But, it works, isn't it?" Feng Yiping smiled.

No matter whether it is vulgar or elegant, as long as it can mobilize everyone's enthusiasm and enthusiasm.

He set up a total of ten such lucky fans, including Donnie and Paltrow, each of whom 5 were drawn.

This will not only allow you to have close contact with celebrities, but also get a good collection, which will definitely help to better build Marvel's online community.

Palmatt couldn't help laughing, yes, for him, elegance and vulgarity are not important, effectiveness is the most important.

"Yiping," Wu Qian walked over with her cell phone, "Disney Eiger's phone number,"

"Oh," the news immediately attracted a lot of attention.

:
Chapter completed!