This is a rare sunny morning in early winter in the capital. The sun is still the sun, the buildings are still the buildings, and the landscape is still the landscape.

But under the same sunlight, both the sky, buildings, and the landscape are more tough than the previous three seasons.

Jiasheng Business District, in the middle of Jiasheng Building, located in the 45th floor rooftop garden, a large number of people from CCTV, with the cooperation of Jiasheng employees, are busy and busy, placing seats, lights, baffles, etc.

At around 10 o'clock, everything was ready. The host with glasses sat relaxed on his own sofa, flipping through a notebook, and focusing on the final preparations.

At 10:30, the glass door opening of the building to the garden on the roof opened, and a group of people walked out with kicks and stomps. Feng Yiping, who was in charge, had a white shirt with a light blue suit jacket and straight light brown pants, which looked a bit like Chungh's outfit.

Host Bai had already stood up, Feng Yiping still lowered his head, and signed a folder that Wu Qian expanded while walking. Wu Qian was still holding a thick stack of folders in his arms.

The Chairman Bai Da did not urge him, and just clenched his fists in front of his lower abdomen, smiling as he looked at the group of people coming over. As they approached, the Chairman Bai could hear some words, "...Magic Workshop... Accelerate... Typical..." It was obviously arranging work.

Chairman Bai saw it, until the girl holding the folder reminded her, Feng Yiping raised his head and looked at him for the first time. He seemed a little dazed, and then he showed a clear smile, "Hello Chairman Bai,"

He has interviewed dozens of international organizations and heads of state, and this is the first time he has come into contact with Feng Yiping. He deeply understands what it means to meet better than to be famous, and also knows why the reporters who have interviewed him have praised him.

This is indeed a very charming young man, especially a charming smile. When he smiled just now, it made people feel that this tough winter day has become much softer, which should be what it is called like a spring breeze.

"Hello Mr. Feng," Chairman Bai held Feng Yiping's hand, "I heard you just came back?"

This is one of the two male hosts of CCTV that Feng Yiping liked before. He is indeed very graceful, calm and steady, neither humble nor arrogant.

"Yes, I just arrived last night. Sorry, I was going to go to your side, but then time was really tight, so I can only ask you to go there."

"Mr. Feng, you rarely accept exclusive interviews. With such an opportunity, it is worth it for us to make a special trip abroad," said the host Bai with a smile, "I see you still have so many documents to sign. Otherwise, we can wait a while if you sign it first."

"Thank you, I'll do those things later. Haha, I want to take the opportunity to take a break," Feng Yiping sat down and saw the host Bai wearing a dark suit and blue tie, meticulous. He looked at his casual outfit and his open collar, and felt a little rude. "Get me a collar,"

Wu Qian ran in from there, and the host Bai hurriedly said, "No, no," and he pulled off the tie on his neck in a few seconds and loosened two buttons. "It's easy,"

This is a person with wise minds.

CCTV staff began to carefully dress Feng Yiping, and host Bai still talked to him, "This design is pretty good," he said of the platform they are currently on.

"The main thing is to consider is that it takes too much time from the building to the lawn downstairs," said Feng Yiping. "There is a good view here, and when you sit here, you can't help but feel more comfortable."

"We also like this arrangement. I really hope the station can hear our voices."

This is obviously a luxury because the "big shorts" have started construction in September this year, and it is obviously impossible to change the design because of his ideas.

"Then let's start?" After a few greetings, the chairman Bai suggested.

"Please," Feng Yiping adjusted his sitting position and tried his best to make himself sit more relaxed.

Although there has been an interview outline confirmed by both parties, Feng Yiping believes that it is better not to take it lightly when dealing with the person on the other side.

"There is a saying in society now that Mr. Feng, you often give speeches and receive interviews abroad. Even monographs like big data choose to publish them abroad. I forgot about the country. Is there any reason in the middle?"

This first question is a bit sharp, or rather, it is this first question that led to today's exclusive interview.

In the past two days, there have been some bad remarks on the Internet in China, saying that Feng Yiping likes to teach his successful experience abroad, but he rarely does this in China, which has a bit of a fascination for foreigners.

"I really don't know why this conclusion was made," said Feng Yiping. "In general, I am not a person who likes to speak too much, both at home and abroad."

"Why not?" asked the host Bai, "We all know that the power of idols is endless. Your legendary examples will inspire more people to start a business,"

"I really don't think listening to my speech can encourage you to start a business. Starting a business is a chore and it also contains great risks. I think it's better to follow your heart,"

When I first started working, I watched Carnegie's "The Weakness of Human Nature" with many people. Later, I also watched a lot of speeches by the richest man in Ma and the richest man in Wang. Finally, I realized that these things are useless, but they are sometimes very funny.

Feng Yiping didn't want this, he hoped to maintain a sense of mystery appropriately. At the same time, he also knew that too much words would lead to mistakes, which is indeed a high probability event. If you say less, you will definitely have fewer opportunities to make mistakes.

"Oh, don't you think your entrepreneurial experience may help others?"

"This is not easy to generalize, but from my personal experience, because of the different conditions in various aspects, sometimes, the words of some experienced people are not only unhelpful, but may also make people feel confused."

"For example, when I was a child, an aunt who came to my house as a guest always solemnly told me to drink water slowly, slowly, and be careful to choke. I was puzzled at the time. How could it be? I even deliberately drank faster and drank bigger, but I didn't choke - to be honest, I still haven't choked yet, so this incident left a deep impression on me."

"My aunt has a good intention. She thought it would be useful to me, but it actually didn't help at all. Instead, it confused me for a while. I think this situation must also exist in other aspects."

"It is possible that I think the aspects that need to be paid attention to are not a problem for many entrepreneurs, but seeing that I am so cautious, it will also confuse them."

"So that's how you think about it, that is, if it's not a universal truth, such as your "Blue Ocean Strategy" and "Big Data Age", which has been hotly discussed around the world these two days, but has not even been published, the rest of the things that may cause misunderstandings, might as well not talk about them?"

"Yes, I think so. Of course, we have other ways to support everyone in starting a business. We have founded several venture capital funds that can provide entrepreneurs with all the help they need," he said.

"I understand, this is actually your usual style, Mr. Feng. It's better to do it than to say it," said Bo.

"Yes, I'm an action player, and just call me my name," he said with a smile.

"Yes, this question is also the question I want to ask. You have also made many people call your name in the company, right?" asked the host Bai.

"It's not just me, but in the company, as long as the age difference is not big, we all stipulate that we must call names and not positions. This situation has long been very common in many private enterprises."

"So, what are the main considerations for you to formulate such a system?"

"The main purpose is to create an equal, family-like atmosphere; Besides, everyone likes to call their own names, right!"

In addition, when various names in the commercial field are renovated, some of the original high-end titles have long been no longer as good as having their own school, so it is better to just call them with friendly names.

"It makes sense. Let's talk about entrepreneurship. As an entrepreneurial idol in the minds of young people around the world, what were your considerations for Yiping when you started your business?"

This question must be made clear, otherwise someone in the audience will think like this. If you succeed yourself, you don’t want others to succeed.

"At the beginning, it was naturally to change my destiny," Feng Yiping said very directly, "I think life can be better,"

"This goal seems to be completed soon, at least after you assisted your parents in establishing the taste noodle restaurant in my hometown, right?" Host Bai really had a comprehensive understanding.

"Yes, our family had more than 20 noodle shops in the provincial capital at that time, and they were all pretty good. It should be said that we must have achieved a well-off society ahead of schedule."

"Yes, at that time, you could no longer have to work hard to start a business. You could easily live a happy life with the income from the noodle restaurant at home. But we see, you are not like this. Instead, after the financial conditions at home have been greatly improved, you started your own business. Why is this?"

"The main thing is that I personally desire to start a business and succeed, and I also feel that I have made relevant preparations," said Feng Yiping.

"What does it mean to be prepared for relevant things?" asked the chairman Bai.

"This is a lot of preparations. First of all, I think it is psychological. There are two results in entrepreneurship. So success or failure. The mental preparation that you need to do is naturally to withstand the blows brought by failure."

“This blow, both materially and spiritually,”

"Materially, failure to start a business will not make your living standards and your family's living standards plummet, so from this point of view, I actually don't agree with entrepreneurship that borrows money,"

It is rare to say this once, Feng Yiping thinks that it is better to have some questions clearly.

"People in the spirit, after a business failure, you don't have to insist on getting up wherever you fall, because it's not ruled out that where you fall, whoever enters, will fall into the swamp area."

"But you must maintain a positive attitude like failure is the mother of success. Believe that failure once is equivalent to taking another step towards success. At least, you cannot be depressed from now on and label yourself as a loser."

"Understand that is, when starting a business at the beginning, don't bet on it, and at the same time, be mentally prepared to endure failure,"

The host is good at summarizing.

"It depends on the situation when you take a gamble, but from my personal point of view, it is best not to do this,"

"Other related preparations are very specific and detailed. For example, it is our earliest entrepreneurial project, the hometown flavor noodle restaurant. The first noodle restaurant is only a few dozen square meters and a dozen tables. But for such a store, the materials we prepared for text formation are more than 200 pages, and it is a4 paper,"

Feng Yiping still remembers this matter when he remembers it now. At the beginning, he almost did all the preparations for the noodle shops and convenience stores. Later, he only had to put forward his imagination and rarely had the opportunity to practice it.

"So much should be prepared for a noodle restaurant alone?" Chairman Bai gestated at the scale of the preparation materials described by Feng Yiping.

"Of course, when we decided to open a noodle restaurant at the beginning, we prepared according to the vision of the chain, at least the regional chain,"

"Oh, so looking at the long term is also a very critical step in success," said Bo.

"Yes, it is very important to ask me to summarize the most important points of my personal entrepreneurial success and never decide on investment projects based on short-term interests."

This is the longest question they have discussed. Bai has good hosting skills and cooperates well. Feng Yiping believes that those who questioned the Internet for no matter what the reason before will definitely have nothing to say after seeing this interview.

:
Chapter completed!