"Yiping, wait," before the car started, Xiong Yuliang from the furniture company opened the car door and jumped up.

"What's wrong with Mr. Xiong?" Feng Yiping asked.

Recently, it should be a time when Xiong Yuliang is very busy.

"It's nothing, I just want to talk to you," Xiong Yuliang, a big and thick man from Northeast China, looked a little embarrassed.

Feng Yiping nodded in front, Wenhui immediately started the car and raised the baffle very consciously.

"How are you preparing?" Feng Yiping asked.

"All work is carried out step by step and progresses smoothly. We guarantee that it will open according to the scheduled schedule," said Xiong Yuliang.

"Why do you feel a little unconfident when you listen to your tone?" Feng Yiping asked.

Xiong Yuliang quickly glanced at Feng Yiping, "I went to Madian again last night."

"How is the situation?"

"It's past 9 o'clock in the evening, and people are still coming and going," said Xiong Yuliang.

"In fact, it's not just that. It's no exaggeration to say that it is precisely because of the entry of IKEA that the real prosperity of business in the Madian area has driven the "Feng Yiping said.

Because of his attention to IKEA, he also knows the Madian area very well. Because the Asian Games and the Asian Games commodity distribution center, Madian has been popular for a while before.

But to say that it has truly flourished, it is still said that it has begun to settle in the Commercial Building in 1998.

"You know, its store is not a standard store, right?"

In other places, IKEA has always insisted on owning its own property, and most of them buy land and build stores. This first store in China in Madian is not only a rental, joint venture, but also a parking lot, with a very limited area, only 15,000 square meters.

If Xiong Yuliang is frightened by this non-standard store in IKEA, Feng Yiping will be very disappointed.

"I know, the one that opened in Xujiahui last year is only counted," after Feng Yiping handed him over the task of benchmarking IKEA's furniture hypermarket, Xiong Yuliang really worked a lot of hard work and was a regular customer of IKEA's domestic stores.

Fortunately, IKEA currently has only two stores in China, one north and one south. It only takes half a day or a day to see one store, but it doesn’t take long.

"I know that at present, we are in the location, area, customer base, brand reputation, related management software and auxiliary technology..., etc., which are more than the Madian store,"

"But when I think of its position in the global furniture industry, to be honest, I'm not very confident,"

This cannot be said to be wrong, Feng Yiping understands his mood.

It would be a joke if any software company didn't take Microsoft seriously.

IKEA in the furniture industry is similar to Microsoft's current position in the software industry.

Although there are only two stores in China, it has more than 200 standard stores around the world. Last year's sales have exceeded the 10 billion US dollars mark, making it a real industry leader.

"We are not going to fight it in full swing. We are just learning from its model at home. Moreover, although IKEA has a certain popularity in China, the share of IKEA's two stores in the domestic furniture market is actually quite average."

"With so many furniture stores of all sizes, how could he know that we want to be their strong rivals?"

Only his own people know when he compares with IKEA.

I guess this will let IKEA people know Jiasheng’s goal, and they will also regard this as a joke.

Rome was not built in one day, and Jiasheng, who opened several stores in the southeast, wanted to catch up with them, or surpass them, which was definitely a joke for them now.

"You know our advantages, and there is no need for me to repeat them. Including the scene you saw last night, it is also very likely to be a false prosperity. You must also know that there are many people who come to IKEA to see, but there are not necessarily many people who buy it."

This is also the biggest problem facing IKEA in China at present.

In China, IKEA Home is better because of its design sense and its rich Nordic style.

And its global strategy is "value low prices."

It means that it will not make consumers feel that its price is too high, but it will not make consumers feel that it is a bargain.

Foreign, as the world's largest home furnishing provider, IKEA's business is known for providing customers with convenient furniture of high quality and low price.

But in our country, due to economic income and consumption levels, those European and Americans think that the pricing is quite cheap. In China, it would be good to get a word "good".

Just like KFC and McDonald's, it is very ordinary fast food abroad, but in China, it is at least quite fashionable and quite classy.

But KFC or McDonald's, everyone is more content and can still have a few meals, but furniture can't be done like that.

Many people go to IKEA, and seem to just appreciate its furniture that is heavily designed and fashionable, and feel the modern atmosphere of home life, but not many people actually buy it.

"Yes, but looking at the crowd, I'm really worried."

In the capital, especially during get off work hours or holidays, the flow of people in IKEA stores is indeed very large, and there may even be traffic congestion.

As its competitor, such a scene is indeed difficult to make people optimistic.

"The price threshold for our excessive income has put it in a bit embarrassing that it is not popular. This is our opportunity. Doesn't the success in the Southeast explain this very well?"

In Shenzhen, they currently have two home furnishing stores with a single store area of ​​more than 4,000 square meters. After getting on track, the average monthly sales of a single store are close to 10 million yuan.

Don’t think that’s easy. You should know that our country’s furniture industry is concentrated in that area. It is not an easy task to achieve such results in so many areas of manufacturers.

"I'm really confident after hearing what you said," Xiong Yuliang breathed a sigh of relief and leaned lazily on the seat.

"This is not a matter of confidence, mainly because you have been too tired recently," said Feng Yiping. "Roman was not built in one day, so you should pay attention to rest."

"Thank you, don't worry, I'll arrange it,"

In fact, Xiong Yuliang was somewhat opposed to opening the hypermarket to the capital so quickly. Since the two companies in the southeast are developing quite well, why not continue to expand their scale there? Why do you need to come to a place where competition is definitely more intense in the capital?

However, Feng Yiping was very persistent, and the capital's business center had already considered this factor when it was constructed. He had built a four-story and two-story building for this project, with a total construction area of ​​nearly 40,000 square meters.

Then he can only do it.

…………

The relevant units at the airport, city and district levels have also been present. They consciously said hello to Feng Yiping without disturbing them too much.

Ten minutes after Feng Yiping arrived, his Gulfstream flew from the other side of the ocean. At the exit, Schmidt saw Feng Yiping at a glance, "Feng,"

"Hello Schmidt, welcome to China," he shook hands with Schmidt, but Schmidt hugged him enthusiastically.

"I'm very excited to finally come, Page and Brin, let me convey their greetings, thank you for all this for the company,"

"The family will not speak two families, let's go, I'll take you to the scene to see it,"

"Let's go, everyone," Feng Yiping said to the dozen people brought by Schmidt, "The hotel is very close to our office building. Let's check in first. Oh, Hello Mayer, why are you here too?" He said in surprise.

Mayer only realized that Feng Yiping was obviously dissatisfied with her, "Why can't I come? Don't forget, I am the head of the company's first advance team,"

"You are right. You should indeed come here on such a day, and welcome you!"

Fortunately, Mayer just complained like this, after all, there are so many people.

Schmidt and Mayer came here to attend the establishment ceremony of Google China, which is also one of the main projects to open this time.

As I said before, there is a building in the business center owned by Google, and now there are nearly 300 people working there.

…………

Schmidt and his friends' arrival was good news for Feng Yiping and Jiasheng, but not necessarily for others, especially for Drum.

I used to think that the wolf was coming twice, but it ended up leaving it alone. This time, the wolf was really coming!

Their mood at this moment was the same as Xiong Yuliang before.

:
Chapter completed!