Gusu Luzhi Industrial Park, Weifeng Shoe Industry Co., Ltd.

At this time, the conference room was full of people.

Zhang Lixin, the head of the Internet Marketing Department, held an infrared command pen and talked endlessly at the data map on the PPT. Everyone below listened with their ears and their eyes were watching for a moment.

After the person in charge finished speaking, warm applause rang out in the conference room.

After Gao Haidong put down his hand, the applause gradually disappeared.

Gao Haidong said: "Well, Director Zhang said it very well! I won't say much about online marketing, but you must remember that the opponents we face are definitely not ordinary people, but international giants like Nike and Adidas.

They have deep roots in China and countless fan bases, so they are not heavyweight opponents from us at all.

We punched them ten times, maybe just tickling them, but if they hit them with one punch, if we didn’t defend well, we might be killed with one punch!

So everyone must be very energetic and must not take it lightly!

The centipede worm dies without being stiff!”

"We get it!"

"Put Nike!"

"Kick Adi!"

"Majestic!"

“Hahahahahahahahahaha…”

Gao Haidong was also extremely excited when he looked at a group of high-spirited subordinates!

Weifeng is able to fight for a way out from the joint encirclement of foreign brands such as Nike and Adidas. This time, it is not something else, but "money ability"!

Domestic media, journalists, big Vs, bloggers, major portals, etc., almost all of them have passed Nike and Adidas' meals, and they have always maintained interest relations.

If it were an ordinary sports shoe brand, they would have been sprayed into a sieve long ago, and even directly "covered" by the website!

But with the support of the boss, they waved the banknotes, Nike gave 100,000 yuan, they gave 200,000 yuan, and Nike gave 500,000 yuan, and they gave 1 million yuan.

Just use money to smash it, shut up when everyone hits it, or join them!

Gao Haidong was excited for a while, then coughed and said, "I'll introduce it to you. This is our brand operation officer. Her name is Fu Manli. Welcome everyone!"

With a burst of warm applause, Fu Manli stood up and smiled and said, "Hello everyone, my name is Fu Manli. I have been engaged in the development and operation of boutique tourism websites before. Thanks to the boss and Manager Gao for their trust, so I have to hold such an important position. If there is anything that cannot be done properly in the future, I will forget everyone to criticize and correct me."

With a burst of warm applause, Fu Manli followed: "Let me briefly talk about my understanding of high-end brands.

There are two points in total!

First, for high-end brands, the starting positioning must be high enough, and it is historically very difficult to go against the current.

For example, Geely Auto is positioned as a domestic family sedan of 100,000 yuan. If it does a high-end model, it will almost impossible to succeed. For example, the imitation of Geely GE launched by Rolls-Royce in 2010 is a failure case.

There is also Xiaomi mobile phone. Since it is positioned as a thousand-yuan phone, it is almost impossible for them to transform into high-end models in the future, because in the inherent impression, Xiaomi is a low-end phone. If you make high-end phones, others will not buy it.

And the successful case is Warwick…”

In the corner, Chen Feng, who was playing with a golden figure, nodded in his heart.

As Fu Manli said, Xiaomi wants to transform and impact high-end models several times in the future, but unfortunately they all ended in failure.

It is because it was positioned as a low-end model at the beginning, and even Xiaomi executives shouted the words "Those who win the loser will win the world."

It can be imagined that in the minds of their company's executives, they also believe that Xiaomi is the mobile phone used by the loser.

How can consumers pay for your high-end model with a brand like this?

Fu Manli continued to talk.

"Our brand is doing very well in this regard! It was positioned at the high end since its birth. Although it was very difficult to sell in the first few years, as the promotion started, consumers have an impression of it. The brand image of "I have seen this brand and has always been very expensive" gradually became erected.

Second, when doing high-end products, you must design and manufacture real high-end products, otherwise even if you succeed in business for a short period of time, it will become a laughing stock in the industry.

For example, shirts, many people think that high-end shirts priced at 1,000 yuan cost only a few dozen yuan. I don’t deny that most shirts priced at 1,000 yuan on the market are goods worth a few dozen yuan, but there are indeed some good products with a much higher cost than we imagined.

Take a shirt button as an example. Plastic or resin materials that cost a few cents to a few cents, while the more advanced shell-ground buttons on the market cost one dollar per piece.

If you redesign and customize high-standard buttons, one tablet may cost two yuan. In this way, a real high-end shirt costs thirty yuan for a button alone..."

When Fu Manli finished speaking, everyone immediately applauded.

Chen Feng also applauded.

I am really sure that I dare to build a high-quality travel website, and I do have two tricks.

But then again, no matter how good the idea is, it must be implemented in action and become reality!

As for whether she has real skills or is just in the theoretical stage, it depends on her performance.

He is not stingy at all now to give people a chance, anyway, he can afford to lose.

But the opportunity is only given once, and whether you can seize it depends on their own ability.

...

In the office, Gao Haidong reported to Chen Feng alone about the company's situation, including the construction progress of major flagship stores.

Fu Manli was listening next to her.

At this moment, Chen Feng's cell phone rang on his desk. He picked it up and saw that it was a strange number called by Zhonghai.

Chen Feng didn't answer the first time.

After waiting for a while, the phone rang again.

Chen Feng waited until the phone was about to hang up before answering.

A nice female voice came from the phone: "Are you Mr. Chen Feng and Mr. Chen?"

"Yes, I am. Who are you?"

A noisy sound came from the phone, followed by a man's smile: "Hello, Mr. Chen, long time no see!"

Chen Feng has a very good memory now, especially what has happened in the past six months, which has almost reached the point where he can never forget it.

Therefore, he could say with certainty that he must have heard the man's voice somewhere, but he couldn't remember it for a while.

"Uh... are you?"

"Haha, I am Guo Xuan, do Mr. Chen still remember me?"

When Guo Xuan saw Chen Feng's photo this morning, he was also a little surprised. He didn't expect that the other party was the person he met at the dinner last time.

"Guo Xuan?"

Chen Feng was stunned for a moment and soon remembered, "Oh~~ You are the president of Greater China by Goldman Sachs Investment, Guo Ailun, Mr. Guo, right?"

Guo Xuan on the opposite side smiled and said, "Yes, it's me! Mr. Chen still remembers me."

Chen Feng smiled at the corner of his mouth and said, "How dare I forget a young talent like Mr. Guo? I wonder if Mr. Guo called me and I have any advice?"

Guo Xuan smiled and said, "I dare not be a counselor, I just want to be a peacemaker."

Chen Feng asked in confusion: "What does it mean?"

Guo Xuan smiled and said, "I have always met Botao Sports boss. He asked me to help mediate with domestic sports shoe manufacturers, and everyone shook hands and made money together."

Chen Feng narrowed his eyes slightly.

Thinking quickly in my mind.

Such sinister and cunning guys have always been unable to get up early without profit.

He absolutely does not believe that the other party and Boss Boss Boss are just old acquaintances, either getting benefits or the other party is a shareholder of Boss Sports.

Anyway, no matter which one, since the other party calls him, if he refuses to give face, then the revenge will be settled, so...

"Sorry, Mr. Guo, this matter is a bit difficult to deal with."

"That's how..."

Guo Xuan didn't expect Chen Feng to be so disrespectful, so he refused directly, and smiled and said, "Since it's not easy to deal with, then forget it! Mr. Chen remembers to call me when he comes to Zhonghai next time and I'll treat you to dinner."

Chen Feng didn't expect Guo Xuan to be so straightforward. Seeing that he refused, he gave up without even pestering him, and was slightly surprised.

From this we can also see that the other party is definitely not an ordinary second-generation playboy, but a person with deep scheming and decisive personality.

"Okay, Mr. Guo, I have time to have dinner together!"

"Yeah, goodbye!"

Guo Xuan hung up the phone neatly.

Chen Feng threw the phone on the coffee table, leaned his body against the sofa, and stretched his hands on the back of the chair.

He looked at Gao Haidong, and Fu Manli smiled and said, "I always feel that this troublemaker is going to harm me sooner or later. What do you think you will do?"

Gao Haidong said with a serious expression: "Boss, do you mean, he wants to make trouble, right?"

Chen Feng smiled and said, "It's a high probability!"

Gao Haidong thought quickly and said, "Since it is a high probability event, we must be fully prepared!

I think we need to first investigate his background in detail and make targeted plans based on the background."
To be continued...