Weifeng Shoe Industry Co., Ltd.

Comprehensive marketing will begin tomorrow. Gao Haidong is holding a meeting with a group of marketing planners in the conference room.

After the task was assigned, Gao Haidong left two of the capable men to teach the situation.

After Gao Haidong finished speaking, one of the men with glasses hesitated and said, "Boss, although this hype plan is good, but..."

Gao Haidong said: "What do you want to say?"

The man in glasses thought about it and said: "If you want to truly open up the high-end market, it is not enough to just rely on advertising, sponsoring sports events, and limited sales, and to rush to buy offline. You must establish a more efficient mechanism!"

Gao Haidong nodded when he heard this. He knew that what the other party said was right.

He has been considering this question these days, but he has never understood how to establish a long-term mechanism to ensure the status of the Finger series of sneakers in the high-end market?

Only the boss Chen Feng has always looked confident.

But every time I asked him, Chen Feng said there was no hurry.

However, without a complete plan, he was always a little uneasy and felt that all efforts were built on castles in the air. When a typhoon blew, all of them would disappear.

Just as Gao Haidong was nervous, the assistant came over and told him that the boss was here.

"oh?"

Gao Haidong's face suddenly showed a look of excitement when he heard this.

He felt that the boss came here at this time and should have planned to tell him the overall plan.

Gao Haidong came to the office excitedly, and Chen Feng was sitting on the sofa playing with his cell phone.

"Hello, Mr. Chen!"

"You're here~ sit down."

Chen Feng reached out to signal the sofa.

Gao Haidong sat down opposite Chen Feng, "Mr. Chen, why are you here?"

Chen Feng smiled and said, "The government has approved a piece of land, so I'll go over and see what it looks like."

Gao Haidong was surprised when he heard this.

He knew very well how difficult it was to apply for industrial land for Gusu. He could get land from the government, either he had extremely advanced industrial technology or the investment amount was very huge.

And no matter which one it is, it is a manifestation of hard strength.

"Where are you?"

“In Santa Island.”

"Oh oh ~ I understand, it's more than 10 kilometers south of our factory, right?"

"right!"

“How much is the area?”

“200,000 square meters.”

“…”

Gao Haidong was completely shocked. He just approved this 300 acres of land. He couldn't imagine how much money his boss had invested?

"That... so large, why are Mr. Chen going to use it?"

"Doing power battery research."

Good guy.

Gao Haidong was shocked and finally understood why this boss spent 70 to 80 million to rent a flagship store on Zhonghai Jinling East Road without blinking. This is a real rich man!

Chen Feng smiled and said, "I have seen all the news online. What do you think?"

Gao Haidong, who came back to his senses, said: "It's more intense than I imagined. I guess those sports shoe brands abroad are also fueling the fire."

Chen Feng asked, "Then do you have confidence?"

Gao Haidong licked his lips and thought for a while and said, "It's okay for a short time, but after spending so much manpower, material resources and financial resources, Mr. Chen certainly doesn't want it to be just a flash in the pan, right? But..."

Chen Feng knew what Gao Haidong meant, smiled, turned around and took the black canvas bag beside him, took out a folder from it, and handed it to Gao Haidong.

"Here, this is the plan you have always wanted!"

Gao Haidong was immediately excited and quickly took it over and looked it up.

He watched slowly, and then a look of surprise gradually appeared on his face.

Finally, he became speechless, as if he saw an alien, looking in disbelief.

Chen Feng smiled faintly, looking like he knew it would be the result.

Many people may be curious about how a pair of ordinary sports shoes and assembly line products cost from hundreds to more than one thousand yuan to thousands, tens of thousands, or even tens of thousands of yuan per pair?

Here we have to talk about the marketing strategies of merchants.

Through joint branding and limited edition, they only produce a few hundred,100 pairs from star joint branding to cross-border brands. For fans, it is a belief that they have to buy at all costs.

For merchants, it is a mineral deposit that someone will take over no matter how high the price is.

So the prices of shoes worth hundreds,100 yuan naturally soared under limited sales and the hoarding of speculators.

The shoe-fried shoes have also been upgraded and upgraded three versions.

Version 1.0: At the beginning, when buying shoes, you can only queue up in offline stores. Except for the hardcore fans, they are scalpers to buy them. It is so common to fight for shoes, because buying them means making money.

Version 2.0: With the rapid popularity of the Internet, major brands have started to be released online. Whether you can grab it depends on your hand speed, or you can simply draw lottery.

This is the advantage of not having to queue up offline, but it is even more difficult for ordinary people to grab shoes.

Because professional shoe speculators directly grab a row of mobile phones at the same time with the help of plug-ins, it is completely standard equipment. If the real user restarts, it is BB guns, and both sides are not at the same level at all.

Here, the shoe speculators grab the shoes at the original price and then sell them at a high price.

It's almost the same routine as Moutai.

This is the 2.0 version of the sautéed shoes.

But these are nothing, and they have not surpassed the general perception.

What is really awesome is the "Shoe Speculation 3.0 version", direct asset securitization.

What does it mean?

Simply put, it means turning sneakers into financial products, and selling shoes into stocks and futures.

In this version, there is no need for sneakers in stock.

Where are the shoes?

They are all placed in the warehouses of those trading platforms. The platform directly gives you a virtual voucher. You can trade directly with this virtual voucher.

And this platform is the "shoe exchange" that appeared around 2019.

Everyone knows the securities trading index, what are the S&P, the Nasdaq, the Dow Jones index and so on?

Shoes are sold to all "Nike Index", "Adi Index", "Jordan Index"...

When trading stocks, you look at the fundamental valuation of listed companies' performance, and when trading shoes, you look at the style of a pair of shoes, popularity and number of sales, etc.

Then the style of painting becomes familiar and weird.

Those who are selling shoes have nothing to do and start studying the K-line trend of sneakers. They talk about the value investment of sneakers, such as washing the market, rebound, T+0 trading, leverage...

Chen Feng’s plan is to hype offline first.

Then sponsor major domestic sports events, and at the same time select big-name stars to cooperate in cross-border and hype them from the Internet.

During this period, the poison was established to establish the status of the Fenggang series as a trendy brand, and continued to hype among young people.

The trinity of sea, land and air are hyped in all aspects.
Chapter completed!