Those who can serve as judges in the National Footwear Design Competition are naturally veterans and have seen countless classic shoes.

However, the design drawings of the shoes in front of them give them an indescribable unique beauty.

It is simple and elegant, with beautiful and natural lines, and it is full of cleverness and clumsy, returning to nature.

A group of judges who have been used to countless classic shoes were also shocked by the shape of the shoes in front of me.

"So beautiful!"

"This look is simply natural, and it reminds me of the first time I met Chuck Taylor, which is just as shocking!"

"Yes~ I haven't seen such a spiritual design for a long time, and it reminds me of a word, mountains and flowing water."

"Look at the name of the designer? With such a powerful design, the author is definitely not an unknown person."

“…”

A group of judges quickly checked the author's name.

"Liu...one and two?"

"I haven't heard of this name before."

“Which school did he graduate from?”

"I haven't attended college, and the academic column says that I graduated from junior high school."

"How could it be a junior high school? This waistline has never been designed without learning modern aesthetics."

"Maybe he was self-taught? Zhang Weijun, the design director of Li Ning, also graduated from junior high school. He is very awesome. He designed several popular shoes in the past two years... "

Gao Haidong heard about a shoe that surprised the jury, and immediately rushed over.

The moment he saw the design draft, he finally understood why a group of knowledgeable judges were amazed.

It's simply too beautiful.

...

After unanimous votes by 17 professional judges and public judges, Liu Yier won the special prize in the National Designer Competition.

The other 10 winners were also decided one after another.

...

Liu Yier, born in a small county in Zhejiang Province, goes online to see the results every day while making shoe lasts.

However, the list of winners was announced one by one, but his name was never seen.

Liu Yier was very disappointed.

The pair of shoes he submitted was inspired by him on a moonlit night three years ago, watching the gurgling stream.

In the words of martial arts novels, that is an epiphany.

It is the most proud pair of shoes he designed.

But unexpectedly, he lost.

Liu Yier was discouraged and even when he made the shoe last, he was listless.

During lunch, Liu Yier's master said to him: "I told you not to be too ambitious. You are not the design material. If you make a good shoe last, you can earn 70,000 or 80,000 yuan a month."

As soon as Liu Yier's master finished speaking, the phone in Liu Yier's pocket rang.

He took it out and saw it was an unfamiliar number.

Liu Yier thought it was a harassing call, so he hung up.

Unexpectedly, the other party called again.

Liu Yier said impatiently: "Who are you?"

Gao Haidong's voice came from the phone, "Hello, may I ask you Mr. Liu Yier and Mr. Liu?"

Liu Yier said: "It's me, who are you?"

Gao Haidong smiled and said, "I am Gao Haidong, general manager of Gusu Weifeng Shoe Co., Ltd., and I am honored to notify you that you have won the first prize of the National Footwear Design Competition held by our company, with a prize of 1 million!"

Liu Yier said in surprise: "What, the special prize?"

Gao Haidong smiled and said, "Yes! Your works are very excellent. After unanimous recommendations from experts, you will be listed as the first prize! In addition, our company will hire you as the design director and be fully responsible for the design of sports shoes."

"ah……"

Liu Yier grew up with a big mouth, looking disbelief.

"If Mr. Liu has time, I hope you can come to Gusu City as soon as possible. We will discuss in detail in person the competition bonus and specific benefits. Our address is..."

After Gao Haidong hung up the phone, Liu Yier was unable to come back for a long time.

The young man sitting next to him asked, "What's wrong with Liu Yier? What's wrong?"

Liu Yier came back to his senses and suddenly showed an excited and ecstasy look on his face.

"Ahhhhhh...I won the award!"

Liu Yier shouted happily.

"What won? What award?"

Everyone on the table looked at him strangely.

"National Footwear Designer Competition, Special Prize!"

"Ah...really?"

Liu Yier looked at his master and said ecstaticly: "It's true! They said I have a bonus of 1 million and would hire me as the design director!"

The old man sitting opposite him looked at him with a speechless look on his face.

"I want to tell my mother the good news. Master, I...I'll go back first..."

Liu Yier put down the chopsticks in his hand and ran away.

...

...

Chen Feng also saw the shoes designed by Liu Yier, and even with his vision of six or seven years ahead, he was still very amazed.

Liu Yier is really a very talented designer.

Such designers naturally cannot be let go.

A bonus of 1 million is actually equivalent to a "signature fee". If you get this bonus, you cannot change jobs casually.

Otherwise, if the chief designer who spent so much manpower, material resources and financial resources was poached by another company, wouldn't it be a wedding dress for others?

Of course, he would not treat him unfairly.

Not only will the promised bonus be fulfilled, but the annual salary of millions will be realized.

It is not that easy for other companies to poach.

Next is the making of shoes.

If you want to design a classic shoe that is worthy of the price, it doesn’t just look good in appearance, and the materials are also very exquisite.

For example, the design of high-performance shoes is always full of innovations in various forms, with endless black technology emerging, and sensors allow users to monitor their training strategies.

The design of eco-shoes focuses on how to make shoes more environmentally sustainable.

Fast consumer shoes focus on innovating and stimulating consumers' desire to buy in various ways.

It is impossible to be like the small can of tea in my previous life, relying solely on "frying".

Products that rely entirely on "specialization" cannot withstand the market's test at all.

Naturally, it is also known as "IQ tax" by people.

The high-end shoes he wants to make, fit, beautiful, comfortable, social attributes, identity attributes and other elements must be included in the design considerations.

In a word, you must be worthy of the price!

However, these matters were left to Gao Haidong, Wei Honghui and Liu Yier to worry about.

Otherwise, why would he spend so much money to invite them to do? I really think he is too idle?

Weifeng Shoe Industry has already gotten on the right track.

Two days later, on the 25th, Binjiang City Pupu Department Store also opened.

Chen Feng did not go back, but asked his cousin Chen Zhihua to shoot a video of the opening of him.

Binjiang City's consumption capacity is not bad compared to Xicheng, but because the products sold there are mainly domestic products, and the shopping mall location is selected in Chengnan New District, the occupancy rate of citizens there is far less than that of the city center.

So the sales on the first day were only 3 million.

But despite this, Chen Feng didn't care.

He believes that when the reputation spreads, sales will definitely rise.

Department stores are not looking at the performance of one or two days.
To be continued...