Giving too much?

Lin Ying was full of doubts.

What kind of situation could make the well-informed Duffy say such a thing?

And they?

Is it Anta, Peak or Li-Ning?

Or should I say, both?

After Duffy finished speaking, he showed Lin Ying the quotations he had compiled previously.

After reading it, Lin Ying suddenly realized that what Duffy said made sense!

The contracts offered by Nike and Adidas are similar. Nike is 18 million for 6 years, Adidas is 12 million for 4 years, and Reebok is 17 million for 5 years.

The number of years varies, but the average is about 3 million a year, which is equivalent to RMB 20 million, which is almost the future endorsement fee of Guo Ailun.

At that time, Guo Ailun was the top basketball endorsement earner in Asia, but it was only 13 or 14 years later.

It's only 2007, and this is already a very lucrative contract for a rookie.

You must know that Durant’s previous contract with Nike was for 60 million for 7 years, of which 10 million was a bonus.

Not counting bonuses, the average annual salary is just over 7 million.

In fact, the contract Lin Ying received is the largest among all rookies this year except Durant.

Some people often ask what is the Chinese market. It sounds mysterious, but then this is it.

This is the same as what Lin Ying thought before. It will be sold wherever it is sold. As long as it can be sold, it is the market, and the endorsement fee will naturally be high!

The popularity brought by this wave of Asian Championships, coupled with Lin Ying's outstanding appearance, this contract is very reasonable.

Then in China, Peak offered a six-year contract of 30 million yuan, Li Ning offered a five-year contract of 28 million yuan, and Anta offered a seven-year contract of 40 million yuan!

These quotes are the same as those from Nike, Adidas and others, and they are all good deals!

Almost, twice the price!

This quotation is really optimistic about Lin Ying.

Take Peak as an example. The biggest player they currently sign is Shane Battier, and his annual endorsement fee is less than US$2 million.

Really, they gave too much!

"But the biggest problem now is the quality of sneakers."

Duffy added another sentence after finishing speaking.

This sentence also hits the point.

No matter how much money you give, if the quality of the shoes is not good, it will not be a good thing for Lin Ying.

Because you have to wear brand-name shoes to play when you are an endorser. If you get injured because of substandard quality shoes, it will be more than worth the loss.

Regardless of how strong NBA players are or how talented they are, if a part breaks, it will have to be returned to the factory.

Especially feet are very valuable.

Lin Ying nodded.

This is also the biggest problem he has thought about before signing with a domestic brand.

Sneakers are two different concepts from shoes. They contain technological content.

Like Anta, in history, in order to improve the quality of shoes, it invested hundreds of millions in research and development, and it could barely keep up with Nike and others.

Now, the quality is definitely not good.

"How about I sign with Nike and them first, with a shorter term, and then switch to other brands later?"

Lin Ying suggested a compromise method.

"It's not impossible, but if it's Nike and Adidas, there might be a problem."

"what is the problem?"

"When you switch, you may not be able to sign a big contract."

Tamiflu is still experienced.

Sneaker brands have a "virgin complex"!

The most typical representative is Kobe.

Because I had endorsed Adidas before, when I switched to Nike in 2003, Nike only gave me 45 million for 5 years!

What they gave James was 90 million in 7 years!

At that time, Kobe and O'Neal had just led the Lakers to complete their dynasty, and James was still a rookie who had not yet entered the league!

Even from the perspective of selling shoes, defenders sell more shoes than forwards!

Kobe is not the only one with similar examples, the same goes for Garnett and Carter.

Even if the superstar is like this, if Lin Ying is still a rookie now, he will probably face such a problem by then.

"But I don't know if this is the case with Chinese sneaker manufacturers."

Duffy then added that although he was experienced, those experience values ​​​​applied to what he knew.

Lin Ying didn't say anything, but it wasn't that he didn't know, but that what he knew could only be seen by the clairvoyance.

Because of the issue of brand influence, domestic sneaker brands cannot, or are not qualified to, talk about signing superstars.

Like O'Neal and Wade, they were all signed when they were very old. Thompson and Hayward are already very rare.

“But if you want to switch to a Chinese brand in the future, you will encounter a new problem.

You don’t know when the quality of Chinese sneakers will reach the same level, or maybe it will never reach it.”

Duffy considered Lin Ying's situation thoroughly.

This is really a headache.

Although in the understanding of Lin Ying, a time traveler, the reality is not as unattainable as Duffy said.

But it should be at least ten years later.

In other words, will he endorse Nike or Adidas for ten years?

Since he has been an endorser for ten years, if he can succeed, given his popularity in China, the contract will definitely not be small.

There is even a certain probability of getting a lifetime contract, just like Durant and James.

There was no need to switch at that time.

But if he fails to win, then even brands like Nike will probably not look down on him.

No one is a philanthropist.

"Well, you communicate with them again, tell them my shoe size, and ask them to bring the best sneakers over for me to try on. If the difference is just in appearance or the quality difference is not particularly big, we will sign a contract

This side of the country.”

Lin Ying finally spoke.

Duffy nodded, this was the best solution.

In the next few days, Duffy took Lin Ying to meet with representatives of several sneaker manufacturers.

He also tried on the shoes provided by each sneaker manufacturer.

Conclusion after trying it out: Nike's shoes are of the best quality among all shoes, Reebok and Adidas can only compare with them in certain aspects.

In China, Peak is the best, and the comfort level is relatively close, but there is still a clear gap in technology.

But what is more interesting is that Li Ning avoided talking about the quality of the shoes and only talked about endorsement fees, which made Lin Ying and Duffy dumbfounded.

The last one to come is Anta.

What Lin Ying didn't expect was that several people from Anta came, and they didn't even bring sneakers!

This made Lin Ying and Duffy a little confused.

Is Anta voluntarily withdrawing?

But if you quit, you shouldn’t have someone come back, right?

While the two were confused, the two sides sat down to negotiate.

The first words spoken by the other person stunned the two of them.

"The quality of Anta's current sneakers is indeed far inferior to those of Nike, but we are more focused on the future."

Good guy.

Could this be Li Ning Anta, one talking about money, and the other... trying to make a big deal?

Fortunately, the next words from the other side dispelled their doubts.

"We plan to acquire a foreign high-tech sneaker company, improve our sneaker technology, and create a special series of sneakers for Lin Ying."
To be continued...