Chapter 55 Pocket Edition Pet Machine Released
In addition to the agency rights of the arcade versions of his company's four games in Japan and Europe, the contract that Jester and Sega negotiated also wanted to design a game for Sega on the new console MASTER-SYSTEM that they will launch next year. Of course, in addition to paying a total of 40 million US dollars in licensing fees and 30% of the game's profit is divided into arcade OEM, and it also promised to help produce the small palm machine they just developed for Mars Entertainment, which they call GAME-POKEMON, abbreviated as GP.
Shizuo Nakayama also looked at this extremely simple palm phone carefully, but he thought it was interesting, but he just played with it casually and saw that it was a toy for children, so he didn't care much.
Sega's target group is different from Nintendo. Nintendo's target group is children, or furthermore, teenagers, Sega is not.
From the later Sega's games, it can be seen that their target group is youth to adulthood, otherwise they would not have produced so many 13+ and 18+.
The bloody MD version of Mortal Kombat back then was so bloody that the children couldn't control themselves...
Comparing the Nintendo SFC version, it is as pure as a little flower, making people unable to believe that this is the same game...
However, there is one thing that Nintendo is indeed a role model for some companies, especially when Mr. Hiroshi Yamauchi was in power, Nintendo had never produced even a restricted game.
From this point of view, Nintendo is still a company with a very social responsibility. On this point, Jester still admires it very much.
Of course, Jester, the home version of the three games of "Gem Maze", was not authorized to Sega because Shirooshi Nakayama had rejected his first proposal at the beginning, and Sega also agreed to Jester to send a hardware R&D team of no more than twenty people to Japan to participate in the research and development of the world's first simulating somatosensory game equipped with equipment.
In Jester's view, this is a leap in the development of Mars Entertainment's hardware. You should know that even if Sega, which has a deep foundation and technical reserves far exceed those of Mars Entertainment, "Hang-on" took ten months to successfully develop. The technical accumulation obtained in the research and development process also allowed Sega to establish its dominant position in the field of large arcades.
Moreover, the performance of arcade machines has always been the leading household machine. Because the space of arcade machines is much larger than that of household machines, the redundant space inside is far beyond that of household machines, so designers have more room for play. Many game modes are now completed on arcade machines before they are transplanted into household machines, such as body sensation.
Therefore, the technical accumulation obtained on arcade machines can also be used in household machines, and this batch of technologies is advanced and extremely precious.
This is also the reason why Jester did not hesitate to design a million-selling game for Sega, and he also had to let his R&D team participate.
After thinking about it for a long time, Jester decided to place the launch location in Japan, which was to be established by the Japanese branch.
The Japanese have a strong acceptance of this pet machine, which has been proven in history. The United States is not very clear. He just knows that Nintendo's "Nintendo" was very popular, but he still dares not take risks. Now his cash flow is very tight and he is not allowed to have any gaps. Once this palm phone fails to be released in the United States, it will be an abyss that will never be restored for Jester, who has now built a corporate skeleton.
Now that Jester looks at the scenery, he is actually only known that his ignorance of business at the beginning made the stall store too big. Now he is almost like dancing on the tip of a knife. The capital chain is like a tight iron chain. If you are not careful, all your previous efforts will be wasted.
After Sega's $40 million purchase authorization fee was divided by Fengxing Issuance and Mars Entertainment, all the 24 million US dollars allocated by Fengxing Issuance were invested in the establishment of a national direct sales network. This money can only be said to be barely enough in the early stage of the establishment, making it difficult for Carly to cook without a clever wife.
The 16 million US dollars assigned by Mars Entertainment, in addition to paying Samsung's first batch of memory films of 5 million US dollars, most of the rest also pays Sega's OEM contract.
Fortunately, Mars Entertainment and Sega are still working together now, so Sega only collects half of the deposit and promises to produce it, and the final payment will be paid after the sale. Otherwise, Mars Entertainment will face the embarrassing situation where there are materials but not popular.
This also gave Jester a temporary breath.
At this time, Jester also regretted his previous random investment. If it weren't for his previous random investment, especially the eight million US dollars invested by Dell with a fever, his cash flow wouldn't have to be as nervous as it is now, and he could hardly get out any idle funds.
And there are many things I have to do. For example, after ATI's PPU is designed, Motorola agreed to have another large amount of funds, and purchasing CPU is also a large amount of investment, not to mention the issue of investing in building factories in the mainland.
This was a lesson for Jester.
It also made him understand that the reborn is not a omnipotent person and cannot be proficient in everything. Doing anything requires failure to make people grow as experience.
This made him grow a lot and also made him understand a truth, which is also a taboo in doing business. Never be too greedy.
If investing in ATI can be said to be because of controlling the overlord of the future graphics chip industry and helping himself make better PPUs and even more advanced GPUs, then investing in Dell is purely his greed.
If you let a reborn person look at a giant who will definitely grow into a billion-level giant in the future, and now it is still a baby company, it is impossible not to be greedy.
If a person does not fall, he will not learn to walk. Fortunately, this time it is not a fall for Jester.
As for building factories in mainland China, it is not only the reason for insufficient production capacity. Although this is the main reason, it is not the most important, but the most important thing is political investment.
This investment is truly priceless in Jester's eyes.
In the thirty years since the reform and opening up, according to Jester's understanding, the mainland has never cheated any of its friends who have helped them. In this regard, the mainland is trustworthy.
Jester has considered the matter of finding Hon Hai OEM, but he still has to make preparations. Hon Hai is still far from the scale of later generations. Even Terry Gou has not set up a branch in the United States now. They have to wait until 1986 for formal investment and construction of factories in the mainland. At least before the martial law in Taiwan was lifted, Hon Hai does not have the possibility of large-scale OEM.
Jester also knew that OEM earned only hard money, so he did not plan to work in the mainland. His plan was actually very simple. When he laid a foundation in the mainland and Hon Hai officially began to enter the mainland, he persuaded Terry Gou to join the shares. It didn't matter if he had no controlling rights. Anyway, OEM is not the main direction of his business. As long as he had the right to speak and dividend rights, it was enough.
Now investing yourself is just a stopgap solution.
As for the minesweeping game equipped on Dell computers, it is also very popular. Dell called and said that someone came to buy Dell computers in order to play minesweep. This made Dell, who had just started a business, feel a little ecstatic. Especially in some college students, it has formed a special minesweep research association to study the fastest way to play minesweep.
This also made the name of Mars Entertainment further known.
Although Mars Entertainment has been widely known because of some previous events.
However, this did not bring much profit to Jester. His agreement with Dell was to charge five dollars for every computer sold. Dell's home business is too small now. Although his direct telephone sales method is booming, he is also facing the embarrassing situation of insufficient production capacity.
Although Jester invested 8 million, it would take some time for eight million to turn 8 million into production capacity.
Moreover, the structure of Mars Entertainment, Jester also found some confusion, and he took it for granted at the beginning of the establishment. After all, at that time, his experience in establishing a company was basically zero, and the only experience in this was the unreliable novels I read in my previous life.
In the next half month, with the help of Carly, Jester reorganized the entire Mars Entertainment structure, changing the previous mess.
The Software R&D Department was changed to the Software R&D Headquarters, with Mark Seine as the Minister, and there were three R&D teams under it, namely the ‘The Origin’ led by Mark Seine himself, the ‘Origin’ with Sean Dabilli as the group leader, and the ‘Scavenger’ composed of the remaining members who did not belong to the two core groups. These three R&D groups also have plans, procedures, and art groups.
The hardware R&D department was changed to a hardware R&D headquarters. His father served as minister and Matthews served as deputy minister. He was under the jurisdiction of the arcade business department, the home computer business department and the handheld computer business department.
As for the formation plan of "Son of Mars", Jest was delayed again.
The company's finances were outsourced to a special accounting firm, his mother served as the head of administration and human resources, and the company's legal affairs were under the responsibility of his Jester Holdings' legal department. Howard Garfield, a barrister who spent $800,000 to be hired annually, was appointed as the head of the Jester Holdings Group.
In addition, he also formally established a technical reserve department, with him personally serving as the minister. In the entire company, whether in software or hardware research and development, new technologies invented, new procedures for special effects produced and new engines must be included in the technical reserve department. If necessary, other R&D teams can directly apply for the technology reserve department from the technical reserve department.
Moreover, Jester also found that his company lacked a systematic R&D plan. Sometimes he always made a new plan when his mind was hot, which made the entire company's efficiency not effectively utilized. In other words, he could not hold his fists together.
Therefore, Jester also formally proposed a R&D plan, which is discussed once a month.
This month's R&D plan will also postpone the R&D plan of "Super Balotelli", but only two painters will be drawn to draw some not-so-important settings. "Monopoly" and others will discuss the time to start the project after they have won the copyright.
The ones at the forefront of the R&D plan are undoubtedly the "Snowman Brothers", which has been completed by more than half, and has officially started to develop "Avengers", and the preliminary settings of "Dawn".
The Origin R&D team is responsible for "The Snowman Brothers", THE-KING is responsible for "The Avengers", and the Scavenger is responsible for the early setting of "Dawn".
This also made the entire Mars entertainment division of labor clear, changing the messy feeling before, almost doubled its efficiency.
During this period, the Japanese branch was officially established, with Tamahiro Yoshiro as the president of the ban.
After this reorganization, the structure and purpose of the entire company became much clearer, and Jester's control over the entire company was like an arm.
In order to prepare for the Chicago trial at the end of the month, Jester didn't have time to go to Japan in person when GW started, but in order to understand the sales of his first handheld machine, he also talked to Japan more and more frequently.
After hearing that the first employee of his Japanese branch was the famous Nakayuji in the future, Jester was quite surprised. He thought about the feat that Nakayuji would accomplish in the future, and suddenly an idea came to his mind, and then directly ordered Yu Hideyoshi to come to the United States to participate in the research and development of the latest home machine.
This order is very strange. Although Nakayuji studied electrical engineering in a higher vocational school, his best skills are software development, and he also sent several Nakayuji's programming works to the headquarters. It is impossible for the headquarters to know about it.
However, despite his doubts, Tamahiro Tamahiro still told Nakayuji that the headquarters wanted him to work in the United States.
Nakayuji was also a little confused. He originally wanted to refuse, but he didn't really want to leave Japan, but after hearing that the headquarters asked him to participate in hardware development, he had the idea of going to see it.
Although his best-in-class programming, his personal participation in making a game console that can run a game designed by himself is also a dream of a powerful person like him who is both software and hardware. Therefore, he did not directly refuse, but instead proposed to call the headquarters to find out the situation.
After hearing the reward from Tamahiro Yoshiro, Jester naturally agreed.
"I heard from President Yuxiu that you are studying electrical engineering. Although you didn't learn it in college, I looked at some of your programs sent by me and found that you are very talented in programming. I have someone who is very good at writing programs, and at the same time, you need to understand hardware design, and even have to complete a job with Nintendo's FC hosts, so I thought of you." Jester explained.
This answer still makes Nakayuji a little confused. He doesn't understand what his company wants to develop a home machine and ask him for a person who is good at programming, and he also needs to know Nintendo's FC game console very well, which makes him a little puzzled.
Seeing Nakayuji still didn't understand, Jester had to tell his purpose.
"I want you to participate in the research and development of our home computer project, understand our home computer performance, and then write a software that can simulate games on Nintendo FC on our home computers."
This is actually a feat that Nakayuji accomplished a few years later. He completed the writing of the first game editor in history on Sega's MD.
However, Sega is a 16-bit CPU, and it is naturally not a big problem to simulate 8-bit FC. However, Jester is now developing an 8-bit gaming machine like FC. Although the CPU used is much stronger than FC, it has not been essentially improved. He doesn't know whether he can simulate FC games.
So, he wanted to let Nakayuji, the first in history to make an emulator, try it out.
After hearing Jester's reply, Nakayuji's eyes lit up. He thought this was a very good idea. It was exciting to think about it.
Then, he agreed to Jester's request almost without hesitation and rushed to the United States immediately to participate in the development of the FC simulator.
The production of GAME-POKEMON is very simple. After all, it is just GW technology four years ago. Needless to say, large factories like Sega, some small factories that can only produce electronic watches are not difficult to produce after equipment upgrades.
So Sega didn't take it seriously. After agreeing to deliver 100,000 units in half a month, it distributed these production tasks to some surrounding small factories that rely on OEM for Sega.
As for Sega himself, he is fully preparing the localization of four Mars entertainment games including "American Cube", as well as "Gem Maze", "Zuma" and "Bubble Dragon" three games, each of which are 15,000 OEMs. According to the signed agreement, they cannot produce them for themselves before completing the order for Mars entertainment.
This also made Sega eager to complete the OEM task as soon as possible. After all, OEM can only make some hard money.
The task of releasing GW is very heavy for the Japanese branch. It has just been established less than ten days ago. All the employees have been added up to twelve, one of which will be transferred to North America. Tamahiro Tamahiro only has three million dollars in funds that Jester has difficulty withdrawing from the capital chain of Mars Entertainment. One million of them still needs to be paid for the advance payment of this batch of handheld machines.
When releasing his first handheld, Jester was very careful and bold. He was afraid of the failure of this handheld when it was launched, but once it was officially launched, it would ship in large quantities without hesitation.
It was quite unsuccessful and then he was able to achieve success.
He was betting that this handheld machine would be as successful as Takuma Goko in history, even though it was ten years later.
Tamahiro spent a lot of money to promote GAME-POKEMON in the past ten days, contacted merchants in Akihabara to discuss sales issues, and discussed renting counters in large shopping malls in Tokyo and Osaka. He also referred to the way Arakawashi sold "Donkey King" in the United States, and boldly made suggestions to Jester that the first batch of goods would be free, and the store would receive the payment after the store sold it. If our handheld machine was sold well, then we didn't need to continue to sell it with great care. Those stores would take the initiative to purchase goods. If the machine was unsold, even if we lost money, we would still not be able to sell it.
Jester completely agreed with his plan.
What is the most successful design of Mars Entertainment’s first handheld console?
Basically everyone will answer, appearance.
This was designed by Jester in reference to the style of the later version of Tamagoko. The appearance is cute, which does not take into account any other characteristics. The color also chooses the girls' favorite colors, white, yellow, and pink. The three pets released in the first generation of the first generation of the Yu Sanjia Pokemon. There is only one purpose of doing this, which is to make the girls unable to help but feel the desire to buy at the first glance.
A woman’s desire to buy is basically only related to appearance. As for what is inside, who cares.
Some little girls just saw this small and exquisite game console in a TV commercial, and they were also a pet that could raise a pet to grow up slowly. They could feed the pet, take a bath, go to school, shop, grow up, and even go online with their friends through communication lines, give gifts to each other, and even engage in battles and exchanges!
Moreover, if you ignore your pet for a long time, your favorability with her will quickly decrease, your order may fail, and your pet will also ignore you. You need to constantly please your pet to restore the lost favorability.
The model developed in this way simply caused the hidden maternal genes that these little girls had innately exploded instantly.
This is also the reason why Jester completely chose young women in his design style this time, and even low-collar women as tendencies.
It is because such a woman's rationality after the outbreak of purchasing desire is basically zero, while a man's rationality rises sharply after the outbreak of purchasing desire is so he has to find out.
Of course, there is also Takumako, which is indeed a female-oriented handheld machine.
Finally, on July 25, the Pokemon version of the electronic pet machine will be officially launched in Japan!
Chapter completed!