In fact, Jester himself knows it better than anyone else.

How was the game "Heartstone" successful? He once discussed this with many veteran players and some game planners in a forum in his previous life.

After a long discussion, I basically made an accurate and clear judgment on this.

Basically, it can be said that the success of Hearthstone is a success of a standard blue ocean strategy. Blue ocean strategy is usually not replicable. To understand what blue ocean strategy is, you must first know what red ocean strategy is.

Because the two are opposite.

The so-called red ocean strategy refers to competition in the existing market space, which is to compete in price or sales, with the purpose of striving for efficiency, but increases sales costs or reduces profits. In contrast, the blue ocean strategy is to create a market space that no one competes for, transcends the scope of competition, creates new market demand, creates new market space, and obtains new space through value innovation.

To put it more detailedly, it is easier to say that the so-called blue ocean strategy is like this.

Enterprises can open up industries that do not exist yet and open up an unknown market space. This market space or industry that needs to be developed urgently is the "blue ocean", which represents the demand for innovation and the opportunity for high profit growth. In the blue ocean strategy, enterprises have no competitors, and enterprises create value for customers, so enterprises can obtain high returns.

Secondly, the pioneers of the blue ocean do not use competitors as benchmarks, but adopt a completely different set of strategic logic, which is value innovation. Value innovation is the cornerstone of the blue ocean strategy. Under the guidance of the blue ocean strategic logic, enterprises do not focus on defeating competitors, but on creating a leap in value for the buyer and the company themselves, and thus create a new, uncompetitive market space and completely get rid of competition.

Finally, the value innovation of the blue ocean strategy attaches equal importance to "value" and "innovation". It can be said that it is a trap system that coordinates corporate activities based on value innovation.

Although it seems that this is a very successful blue ocean strategy after the success of Hearthstone, it is not considered so at the beginning. Many people may think why it is called the Red Ocean Strategy.

In fact, in Jester's view, the many games he made before were actually using the blue ocean strategy to explore new markets, discover new users, and create new game types to buy to obtain the largest share of profits. Therefore, in essence, he is also a beneficiary group of the blue ocean strategy.

In fact, it is very simple. Red represents bloody, fighting, that is, making profits in a mature market. It requires extremely bloody fighting to obtain it.

But the blue ocean is different.

Just like what the domestic navy said about going deep blue, what is deep blue? It is the deep sea, and blue is derived from this. The so-called blue sea, that is, the deep sea, represents the mystery of the deep sea. In fact, this set of strategic systems named after color comes from economics.

In addition, there is another term called Black Sea Strategy.

And what is the Black Sea strategy?

For example, the Red Sea represents bloody and fierce fighting, while the Blue Sea represents the mystery and unknown in the infinite blue. The profits in the Red Sea are obvious, and the treasures in the Blue Sea are extremely beautiful. However, for most companies, they just live in the Black Sea.

The Black Sea strategy is simply two words: survival.

In the Black Sea, there is no direction, no strategy, no sunshine, only meteors pass by, only floating lights, true and false, it is difficult to distinguish between the enemy and the enemy. The rules of the game in the Black Sea are without rules. In such a world, we can only absorb power in silence and look forward to turning around inaction.

Many people are in such a stage at the beginning of their business, and it is rare to survive from this stage.

Jester was quite lucky. It can almost be said that he did not have to withstand this kind of test of survival from the beginning.

After surviving, we entered the battlefield of the brave: the Red Sea.

The Red Sea is bloody. The rules of the game in the Red Sea are the prey of the weak, and it is important to seal the throat with one sword. If you don’t even have the chance to draw a sword in the Black Sea, in the Red Sea, you not only have to show a sword, but also create the sharpest sword. It may not be a good thing to have more swords. Even if you are wearing flying knives, if you don’t have the sharpest one, you will still be eliminated by a stronger opponent.

In the Red Sea, the most important strategy is specialization, that is, your flying knife or sword must be extremely sharp and invincible.

People who come from the Black Sea are likely to have a problem: pursue big and completeness and pursue perfection. Because in the Black Sea, all dangers are possible, and all defenses are not redundant. Just like a small company, you may dare to do any business because the company must live; just like a job seeker, you want to get any certificate because you don’t know which certificate is the most useful.

In the red ocean, such ideas will force you into difficulties. The correct way is: seek breakthroughs in the professional field. The company must establish the advantages of its main business, and individuals must use their skills and expertise. Organizations are a programmatic machinery, stability first, innovation second, and in every position, the strongest people are required to be competent. For individuals, it is better to concentrate on building the most powerful knife than to build the most powerful knife.

Because in the Red Sea, survival is no longer the only purpose, but the more important goal is to defeat the opponent.

It doesn’t matter if your body is not big, but you must not let your opponent grow up. It’s like a little fish, not big, but your teeth must be sharp. In the Red Sea, every day is full of battle, and every day you survive, you are one step closer to success. In the Red Sea, even sleeping is uneasy, because your enemies will attack you when you are weakest.

You can choose to be friendly, but your opponent will not. We know that there is a "broken window theory" - in a good environment, if a few people break the order and get benefits, others will definitely not be able to sit still. This kind of role model power of the benefit of the rebels is infinite.

Therefore, society must strictly enforce the rules of the Red Sea, and punish violators seriously. If there is no such rule, this society will not be the Red Sea, but the Black Sea.

In fact, in the first twenty years since the domestic reform, basically the entire domestic market grew in such extremely disorderly situations. It can be said that weeds are everywhere and loopholes are everywhere. Of course, some people have ascended into the road, while others have fallen into the abyss.

Therefore, the strongest people in the Red Sea are those who know how to use rules and even make rules. When a company grows bigger, if it wants to become an industry leader, it must set industry standards. When a person reaches a certain level, the whole society will take it as a model. "Money is as flat as water, and people are as straight as balance." The power of social standards is infinite.

This is what Jester was doing before. When he experienced the battle of the Red Sea, when he reached the highest throne, he naturally set rules to make those who want to continue fighting and do things according to his rules, and those who do not want to abide by the rules, then I am sorry, you can only deprive your right to survive.

Therefore, although the Red Sea is fighting and killing, it is definitely not killing people as soon as you see them. From no rules to having rules, there will be huge progress from the Black Sea to the Red Sea.

The so-called blue ocean strategy is that enterprises break through the cruel competition of the red ocean, and do not focus on defeating competitors, but on creating a leap in value for the buyer and the company themselves, thereby creating a new "uncompetitive" market space, completely get rid of competition, and create a blue ocean of its own.

The Red Ocean strategy based on competition assumes that the structural conditions of industries are given and unchanged, and enterprises are forced to compete with each other. The basis of this assumption is the structuralist vieental determinism mentioned by the academic community.

On the contrary, the view on which value innovation is based is that market boundaries and industrial structure are not given and unchanged, but can be rebuilt for the actions and beliefs of individual enterprises. We call this view the reconstructionist view.

The blue ocean means uncultivated market space, creation of demand and opportunities for rapid growth of profits. In the blue ocean, competition does not exist because the rules of the game have not been established.

Value innovation is the basis of the blue ocean strategy. Value innovation strives to make the value of customers and enterprises leap forward, thus opening up a brand new, non-competitive market space.

Blue Ocean Strategists believe that the boundaries of the market do not exist, so their way of thinking will not be restricted by the existing market structure. They believe that there must be untapped demand in the market, and the problem is how to discover these demands. Therefore, the focus should be on shifting from supply to demand, and from competition to value creation to discovering new demand.

Competition-oriented strategic thinking makes companies in the red ocean divide industries into two categories: attractive and unattractive, and then decide whether to enter the industry. In the view of blue ocean explorers, the market is essentially not attractive or unattractive, because these can be changed through the company's own efforts and reconstruction.

It's like the game "Heartstone".
Chapter completed!