That's it. Not long after joining Sony Music, Shigeo Maruyama, who wanted to explore the American market, promoted Kazuo Hirai, who had fluent American speaking, to his own personal oral interpretation. This also further made Kazuo Hirai's talent be further discovered by Shigeo Maruyama, the prince of the Sony Empire.

In the original history, Hirai Kazuo had to go through years of hardship before he was entrusted with important tasks, but SCE was not established five years later as in history. Their cooperation with Nintendo began to break down at the beginning, and Ken Kutaraki also convinced Nobuo Oga at the first time.

Sce was also established five years ahead of schedule.

Naturally, Kazuo Hirai, who was only twenty-nine years old, had been by Shigeo Maruyama for five years and was naturally reused at the first time, just like it was like time. Moreover, when Ken Kutaraki was hiding under Shigeo Maruyama, he had long been familiar with Kazuo Hirai. Ken Kutaraki was naturally very clear about Kazuo Hirai's talent.

"Another strong enemy."

Jester took his mind back from the memories in his mind, and he sighed unconsciously that Kazuo Hirai's personality is very different from Kusuo Koguchi, but it also has great similarities. The difference is that Kusuo Koguchi's personality is more straightforward, which is consistent with his very decisive behavior.

But if you don’t understand his character, you will think that no matter what, a person with a kind smile on his face will be very easy to deal with, and will think that his behavior will be more elegant and will never be too direct. However, if you understand what he did after taking over Sony, you will feel that he is aware of people and face but not intimate.

When he was in Sony Computer Entertainment in North America, his style of conduct was consistent with his external performance. Even if it was reform, it would not make people feel too abrupt. Instead, it would make people feel like spring breeze. When everyone thought that Kazuo Hirai's personality was like this, he surprised everyone.

Howard Stringer, who succeeded Nobuyuki Irii as the head of Sony, was the first non-Japanese leader in Sony's history, and was also the culprit forcing Ken Kutaraki to retire. After a series of reforms, Sony did not get out of Nobuyuki Irii's predicament, but instead directly caused Sony's market value to plummet by half, although this was not all for Howard Stringer. In the face of the global financial crisis, Sony no longer had the same strong resistance to risk resistance as before.

In the field of Walkman, they were completely hit in front of Apple. In the field of game consoles, even if they combined with Microsoft's xbox360, they were not as sales as the resurrected Nintendo's Wii, and there was no need for their laptop brand to get into the dilemma.

Just when everyone thought that Sony should choose one to stabilize the morale of the army after Howard Stringer's reform, rather than another leader who continued to act arbitrarily and competed for power with the princes, Hirai Ichio stood up. This operator who seemed kind and non-toxic in the past seemed to be the most appropriate transition in this situation.

I will give up Howard Stringer's damaging reform for the time being, and let me revive my vitality and what will happen in the future. Let's talk about it later.

But Hirai Kazuo was not as gentle as others expected. In fact, more than 70% of his life in the United States have been spent in the United States for more than 50 years. He spent his childhood and teenager in the United States, and worked in the United States for nearly fifteen years. His thinking is more accurate than saying that he is an American.

Just like the Wall Street investment group's evaluation of Sony, at such a time, Sony's electronic and electrical division has become their biggest burden.

Ichio Hirai also thinks so.

However, the biggest difference between him and these Wall Street investors who are watching the fire on the shore is that he knows better than these people that those are Sony's souls. The electronics department is indeed useless for Sony today, but the electrical appliances department is not like this. For Sony, no matter where their center of gravity has shifted at this time, no matter how long their personal insurance department has long been their profit-making head, Sony's soul, the so-called sony-make-belive, Sony's oath to create faith will always be hardware.

These things have nothing to do with the Sony that Jester is facing at this time. The current Sony electronics and electrical appliances department is still very awesome. He temporarily stopped his meeting because it was enough to recall these things. There is no need to recall the subsequent things.

Jester picked up the phone and dialed a number.

"If Sony invites me, please notify me as soon as possible." Jester gave a quick instruction to the receiver. What is different from the original history this time is that Kazuo Hirai is still responsible for establishing the US branch of Sony Computer Entertainment this time.

This is Sony's usual tradition. Although Sony has its own branch in North America, they are still used to establishing a subsidiary that is completely under their control.

After all, this is a huge regional company and is responsible for the world's largest electronic game consumer market. Hirai Ichio is really too young. If he was in his thirties at this time, about the same age as Yu Kato, who was sent to Europe before, he might have been appointed as the president of Sony Computer Entertainment in North America.

Since Sony wants to gain a foothold in the gaming industry and to open up the market in North America, although the two sides will inevitably be competitors in the future, there is no deep hatred like Nintendo. Therefore, if Kazuo Hirai wants to form a North American branch of Sony Computer Entertainment, then it will definitely be inevitable to invite Jester to attend the dinner at the establishment.

For Jester, Hirai Ichio's arrival was an emergency, and this was not his main contradiction. In fact, Sega or Nintendo should be more anxious than him - because these people know that it is meaningless and unrealistic to compete with him for the first place in North America in this home court. Their goal is only second.

Only by maintaining the second-occupancy position and then steadily increasing your own share, and only when you meet certain conditions can you be qualified to challenge the first.

Sega was dissatisfied with one thing before, but Jester was just a small way to sell it and make Sega understand this truth. In this North American market, no matter what method you use, you are not qualified to compete with me.

A few days later, some newspapers and magazines continued to report on the news about Jester's new game.

Soon, an article in "Game" mentioned the story of Jester's new game, but the news made the matter even more confusing. In this report in "Game", it was an interview with members of Sid Mell's "Civilization" development team.

The game "Civilization" caused a great response after its release. Although it sold only more than 100,000 copies, fans were extremely loyal. In this interview, a developer of "Civilization" told the interviewer a very deep secret.

"Actually, more than a month ago, before the official release of Dreambox2, was preparing for the release of "Civilization", the boss personally asked Mr. Sid Meer to go to the headquarters. As for what the two talked about Mr. Sid Meer because of his confidential agreement with the big boss, we don't know, but when Mr. Sid Meer came back, we saw a pleasant smile on his face. At that time, we asked curiously what good things he had to do would be so happy. Did he get more promotion funds from the big boss?"

Speaking of this, the member of Sid Meyer's "Civilization" development team smiled proudly and continued: "At that time, Mr Sid Meyer also said to us that it was not that he had obtained more promotion funds, but that we would have new projects to do soon."

"You know, we are very passionate about game development. At that time, many people, including me, were asking what new project it was, and did the big boss agree to the development of "Big Sail 2" or "Civilization 2"? You know, these two games are masterpieces in our minds, but we still hope to develop "Big Sail 2" better. After all, we have just developed "Big Sail 2", and changing the flavor is the most suitable choice."

"But Sid Mel just smiled and shook his head. He said to us very simply that he had nothing to say about the new game, but he said that this game would never disappoint us, because it would be a game that has never appeared in this world before!"
Chapter completed!