"Brother Cheng, I think your milk tea shop has been very successful now. Whether it is the product or consumer group positioning, it is very clear. Don't care what others think, I am very optimistic about the development of your milk tea shop."

To be honest, through in-depth communication and exchanges with Xiao Wei, Chen Cheng has a new understanding of his "business vision". In short, he did not choose the wrong person!

"Alas, the early success doesn't mean anything. When doing business, you have to keep walking on thin ice and trembling. Sometimes, if you take the wrong step, it may bring terrible consequences."

Chen Cheng sighed, and could express his deep feelings during this period. "At present, the most important thing is to open a milk tea shop's popularity. After all, the wine is fragrant and the alley is deep, so do you have any good ideas?"

“Uh…is it okay to send a flyer?”

Yang Juan raised her hand and suggested, "I have no education, but when I was working in other places before, I saw many stores doing this."

"Well, this is a good way, and the cost is relatively low."

Chen Cheng said, then turned his gaze to Xiao Wei, "What do you think?"

"I think the main problem of sending flyers is the actual effect. If you want to achieve the desired effect, you must have an accurate grasp of the target group. For example, we must not send it casually when we see someone. We must focus our main energy on those young people. If possible, I think it would be better to send flyers on university campuses."

"Well, it's great. I won't mention the actual operation issues for now. At least this idea is correct."

Chen Cheng nodded and encouraged, then pondered and looked at the two of them and said, "What do you think of this method of online publicity?"

Compared with Xiao Wei and Yang Juan, Chen Cheng's vision is indeed more advanced. Because he came from the "Internet era" in later generations, "online propaganda" is almost engraved in his mind.

Of course, at present, a big problem with "online promotion" is that the audience is insufficient, after all, the Internet has not yet been popularized.

But one thing is fortunate that the audience target of "Heytea" is originally those young people with affordable economic conditions, and this group almost coincides with the current group using the Internet.

In this way, "online promotion" is definitely a very good method for "Heytea".

To become bigger and stronger, you must become famous online!

"Uh... I don't understand online promotion."

Yang Juan lowered her eyes and seemed a little discouraged about not being able to help in this matter. Xiao Wei couldn't help but say, "Online promotion is good! It's almost zero cost, and the effect is definitely better than sending flyers!"

"In my opinion, it's better to contact more people from other schools and then promote them online on their school..."

"Well... this is not easy to operate, right? Even if we know people from other schools, letting them promote online on-campus in their respective schools may not have much effect. Moreover, publicly posting advertisements will be deleted by the administrator, right?"

"Uh... I'm not thinking well." Xiao Wei sighed.

"It's okay, this kind of thing is to diverge your mind."

Chen Cheng smiled and patted Xiao Wei on the shoulder and said, "If you want me to tell me, let's just make a big shot. How about building a hype and promoting it directly on the post bar?"

Weibo and other things have not yet emerged. Tieba is "dominant" and the traffic it has accumulated at this time should not be underestimated.

"If you can gain popularity on Tieba, it will definitely make huge profits, but it is not that easy to promote it on Tieba!"

Xiao Wei said with some concern, "There are enough people on the post bar, but there are also many posts. How can we ensure that the posts we post can be seen by others?"

"Haha... If I just use advertising slogans on the post bar, it will naturally not be of much use, but my plan is not this!"

Chen Cheng smiled confidently, and then sighed with a long sigh, "You can watch it. The most important thing about online promotion is to have gimmicks. As long as the gimmick is done, you will not worry about no traffic!"

...

In October 2007, when many college students in the imperial capital were shopping for post bars, they suddenly found that there were several hot posts in the post bars they often browse, and the content was similar. In summary, a handsome new student from "Bachelor" started a business near the school and opened a milk tea shop called "Heytea", and the milk tea inside was very delicious.

In fact, anyone with a discerning eye can see that these posts are definitely advertising.

But at the peak of the "Titan era", few people care about these subtitles: as long as the content is interesting, everyone will follow and follow the post without hesitation.

Speaking of which, the posts Chen Cheng made are indeed very skillful, and even if they are placed in later generations, they still have the potential of "top marketing soft articles".

There is no need to even describe too much text. Just putting a few more handsome photos of Chen Cheng can cause a lot of heated discussion. After all, who doesn’t like the “school grass” of a higher education institution?

Think about the "tofu Xishi" and "milk tea Xishi" in later generations, which are all very easy to learn from!

Although it is a bit awkward to build momentum and post "marketing", you must adapt to these things when doing business.

In a few years, some entrepreneurs will be keen on creating "personality"!

Anyway, Chen Cheng is very handsome, so it is not too much to "sacrifice" beauty in exchange for a little reputation?

When starting a business, you must know how to use your own strengths!

Being handsome is also an advantage.

………

It has to be said that in the "title bar era", the role of "advertising posts" is obvious.

Since the post about Chen Cheng became popular in Tieba, the traffic of milk tea shops has increased significantly.

Perhaps the girls in 2007 were not that open, but they were still very enthusiastic about a handsome guy in private:

Anyway, I’m idle, so let’s go and have a look! I heard that the milk tea sold in that milk tea shop is really delicious!

As a result, when I got to the spot, I saw that, I was not disappointed!

The decoration of the milk tea shop is indeed very stylish and looks unique at first glance.

In addition, the service of the clerk is also very enthusiastic, and the packaging of the milk tea is exquisite.

More importantly, the legendary "Bachelor's freshman school grass" is really handsome!

Even the real person looks more elegant than the photos!

This trip is indeed worth it!

Well... Of course, if you really want to worry about it, the only small "disadvantage" is that the price of milk tea is indeed a bit expensive, but after tasting it, most people think that this small "disadvantage" is no longer a problem, because it is really delicious.
Chapter completed!