Ren Pingsheng booked a private private room along the river at Zhongshenhui in Zhengda Plaza. Not long after they sat down, Zhang Wenwu also walked in.

The reason why I chose this store on Century Avenue in Handong New District was that it was because it was closer to Zhang Wenwu's house. Ren Pingsheng called Zhang Wenwu to inform him of the location before leaving, and at the same time he did not forget to remind him to come alone and not let Luo Yunxiang know about their gathering.

Although Zhang Wenwu has disclosed his relationship with Luo Yunxiang, Ren Pingsheng is still wary of Luo Yunxiang. What they are doing is too complicated and the benefits involved are also very great. Ren Pingsheng doesn't want her to get involved.

Zhang Wenwu is indeed a principled person. He set out later than Ren Pingsheng and the others, but the time is almost up, and Luo Yunxiang is not around him.

However, everyone could see that Luo Yunxiang's appearance changed Zhang Wenwu's appearance a lot.

He took off his hair, waxed his hair neatly combed, and changed his black-framed glasses to a pair of thin frames. His face, which had been secreted too much oil, had obviously been washed with skin care products. Although his weight has not changed, he seemed to be much more energetic, changing his greasy and sloppy image in the past.

Since moving out of Zhang Wenwu's house, the three of them have not been together for many days. This time they met again, the atmosphere was naturally very good. Zhongshenhui is a local old Guangdong restaurant with delicious dishes. Ren Pingsheng ordered two high-end red wines. Everyone had a drink and had a great time eating.

After three rounds of wine, Ren Pingsheng walked to the small station in front of the window with a cup. The box they booked was facing the Huangpu River. Looking up, you can see the brightly lit night view of the river along the west of Han.

For the same landscape, watching on the flat ground is a feeling, and watching on the high ground is another feeling. Just like myself, Ren Pingsheng, half a year ago, was still thinking about which food was discounted, but now Ren Pingsheng can ignore the price and choose the place where he wants to eat.

This is the different mentality brought about by standing at different heights, and the measurement standard for determining the height you stand at is very simple, that is money.

Ren Pingsheng knew how these were obtained, so he had to firmly grasp everything in front of him.

Although he had seized his first pot of gold from Indian generic drugs, Ren Pingsheng did not sleep on the rich profits brought by generic drugs, because he knew that the sales and transportation of generic drugs were prohibited by current laws. He was actually walking on the edge of the law and could fall into the French Open if he was not careful.

Although Ren has been preparing for the future in his life, he has made perfect cuts on personnel and finances when he started the generic drug business.

But the net of heaven is vast and unlimited. No matter how thoughtful you are, you will always leave some unpredictable loopholes when you touch the law.

Although Ren Pingsheng has not seen these loopholes yet, he has to be wary of it and has to make complete preparations.

Although the profits of generic drugs in India are huge, they are not a long-term solution after all. With the expansion and deepening of the sales network, the risks of legal sanctions are increasing.

For the first pot of gold, Ren Pingsheng had to take this risk, but before the risk was expanded, he should be prepared to defend against risks.

Therefore, Ren Pingsheng has been thinking about what project he should choose to continue his business after his first pot of gold.

For the second project, Ren Pingsheng has these considerations:

1. It is necessary to comply with laws and regulations and is not within the scope of monitoring of government macro-control;

2. The market is mature and there is no need to invest a lot of money to cultivate customers;

3. Revenue and profit are stable and can generate a large amount of cash immediately.

It was not until not long ago that Ren Pingsheng really found a project that matched these three points, which was also the reason why he was eager to call friends to have a deep conversation.

Ren Pingsheng took a deep breath and turned around and said, "Brothers, we are going to have a big shot this time, let's come with me."

Lin Lisong and Xiao Yan looked at Ren Pingsheng without surprise. Their eyes were full of trust. Zhang Wenwu habitually held the mirror frame, and looked at Ren Pingsheng with his eyes behind the black-framed glasses very seriously.

While chatting, Ren Pingsheng had already vaguely revealed the purpose of his gathering.

Although Ren Pingsheng did not directly explain the Indian generic drug business, Zhang Wenwu could tell from his remarks that this old friend who had been in the dormitory for four years had accumulated a considerable amount of wealth in half a year.

Moreover, Zhang Wenwu also experienced the changes in Ren Pingsheng over the past six months. Although he seemed to be not much different from before graduation, his words and deeds have completely deviated from the category of graduates.

Especially his eyes were very sharp and deep, and combined with his logical rhetoric, people involuntarily wanted to follow his words.

With Zhang Wenwu's few experience in the business department of Handong Bank Financial Center Branch, he has come into contact with many customers with assets of over 100 million, but it is rare that he has such a strong persuasion and sharp eyes at Ren Pingsheng's age.

However, Zhang Wenwu has always been a cautious and subtle person. He does not trust Ren Pingsheng unconditionally like Lin Lisong. He needs a more convincing explanation.

"Well, have you thought about what you should do in your life?" Zhang Wenwu asked slowly in his signature tone.

Ren Pingsheng smiled slightly, raised the wine glass in his hand and said, "Wen Wu, do you still remember the 'Boston Matrix' you learned in the corporate management course?"

Zhang Wenwu's eyes narrowed into a line after the frame. As one of the few serious reading in the 107 dormitory, he certainly knew that the Boston Matrix (BCG  Matrix) was first created by Bruce Henderson, a famous American management scientist and founder of Boston Consulting in 1970. This is the most classic market analysis model.

He cleared his throat and replied: "The Boston matrix is ​​also called the four-quadrant analysis method. Bruce Henderson attributed the basic factors that determine product strength to two, one is market share and the other is sales growth rate. He established a matrix based on these two data, and divided the product into four quadrants according to the development of these two curves."

While talking, Zhang Wenwu dipped his finger in wine and drew a rectangle on the table and used a cross line to divide four squares. He first pointed to the square in the upper left corner and said, "This is a product group in the quadrant of high growth rate and low market share. Here it means that the market opportunities are great and the prospects are good, but there are problems in the marketing of the product, the profit margin is low, and the input-output ratio is not high. This is called question marks."

He pointed to the square in the lower left and said: "This is a product group in the low growth rate and low market share quadrant. The products here are in a state of recession and loss, and cannot bring positive returns to the company. This is called dog products (dogs).

Zhang Wenwu moved his finger to the square in the upper right corner and continued: "This is a product group in the quadrant of high growth rate and high market share. Enterprises need to expand investment to support their rapid development. The development direction should be mainly about increasing market share. This is called star products."

"If star products (stars) develop properly, they may become the company's Taurus products (cash  cow) in the future, which is the product group in the fourth quadrant." Zhang Wenwu said as she placed her finger in the square in the lower right corner.

Ren Pingsheng kept nodding and smiling at Zhang Wenwu's explanation. At this time, he took the initiative to take over the topic and continue talking.

"Taurus products (cash  cow), also known as high-profit products, are products in the quadrant of low growth rates and high market share. Because of the large sales volume, high profit margins and low debt ratio, this product can provide stable funds for enterprises. Moreover, due to the low growth rate, there is no need to increase investment, we call it Cash Bull."

Cash cow is an extremely important project for any investor. From Li Ka-shing to Buffett, one of the tycoons who are calling the wind and rain in the capital market is that they have 1 to 2 fat cash cows.

Buffett's cash bull is the insurance industry. His Berkshire Hathaway is itself a reinsurance company. Insurance provides Buffett with a steady stream of cash flow, and he can obtain these funds at a relatively low cost to invest.

Li Ka-shing's cash bull is a port and public utilities. His Hutchison Group is the world's largest container port operator. In recent years, its main investments have been electricity, water, communications and other public utilities projects. These industries are typical cash bulls.

The most fundamental and objective reason why Li Ka-shing and Buffett were able to survive past crises and storms safely, apart from their superior vision and market sense, and other successful learning of Aiti's character and living habits in chicken soup, is that they have cash bulls.

These cash bulls do not need to continue to invest a lot of capital, but can easily and steadily generate a large amount of cash for them, which can support them to survive the large fluctuations in the market with a peaceful attitude. This is where they are confident of rebelling against the trend of group trends, attacking, and buying at all levels.

What Ren Pingsheng needs most at the moment is cash bull. Although generic drug sales are considered a cash bull in a sense, it is a business that is shameful after all. What Ren Pingsheng needs now is a legal and transparent cash bull.

Ren Pingsheng said while walking, and at this time he happened to walk to the table. He paused, looked around and said confidently:

"What we have to do now is to build a golden cash bull."

Lin Lisong had been listening carefully to the explanations of the other two. Because he was addicted to games during his college years, he had only a little understanding of the content that must be taken in these economic management courses. At this time, he suddenly asked in confusion:

"I don't understand, aren't star products (stars) high growth and high share? Why don't we do star products? "

Ren Pingsheng seemed to have expected someone to ask this question. He smiled slightly and explained confidently:

"Although star products (stars) look beautiful, maintaining their market share requires a lot of capital and technology investment, and may face long-term losses. This kind of strategy is more common in large enterprises, group companies, and venture-backed startups. With our current size and ability to build star products (stars), it is no different from suicide."

"And the ultimate goal of star products is to become cash bulls. Stable profits are the basis for supporting the development of enterprises. If we have the opportunity, why not just grab the cash bulls?"

"You are right in Pingsheng." Zhang Wenwu nodded in agreement. At this time, he had a little more convincing look in his eyes when he looked at Ren Pingsheng, but he quickly raised questions again.

"However, cash bull is the core competitiveness of every company. What products do you think can be made into cash bull now?"
Chapter completed!