In this era of convenient information, news events spread faster than anything else.

Especially events involving a large number of people and concern to the people will soon form a public opinion storm under the hype of media with ulterior motives. Most ordinary netizens who are held in it do not understand the truth of the matter. It is difficult to make objective judgments based on the scales given by the media, and they are often led by some remarks.

This incident that occurred in the shanty town of the National Expo Park gave these media an opportunity to hype.

Although with the joint efforts of Gao Weicheng and the local government, the shanty town incident was properly and satisfactorily resolved within 12 hours. In addition to the accidental death of Zhang Wei's wife, no casualties were caused during the period, and the property damaged was also very limited. The entire incident was limited to the scope of the shanty town and did not have any impact on other parts of the Handong New District.

But this incident has happened after all, and it happened in an international metropolis like Hanhai. Therefore, although the Handong New District Government was very vigilant and made advance venting on media publicity, some news was still spread.

A few days before the Hanhai City launched the special campaign to "anti-gangs and eliminate evil", a well-known southern media published reports on the incident on the online version.

In the report, an anonymous reporter described it like this:

"The forced demolition of the Hanhai National Expo Park project caused public anger, and a woman died in the conflict."

This report well reflects the dark intentions and spring and autumn styles of some media.

It extracts some elements of the incident with a head and tail, and writes them into the title with some sensational words, making people mistakenly believe that the incident at the National Expo Park was caused by forced demolition, and that someone was injured and died in a conflict between police and civilians. In this way, the purpose of attracting readers' attention was achieved.

But if you click on the title and read it in, you will find that the main text of the report is actually very different from the description of the title. Although there is a tendency in the description, it is still consistent with the facts in general.

If the reader does not read the complete text seriously, or just read a title in a hurry, then the meaning of the title to be conveyed has already left a mark in his mind, and they will definitely preconceive that all this is caused by the government's mishandling, and this is exactly what the author wants to achieve.

Although the motives of a certain southern media are quite dark, they find it difficult to find fault in their skills, and they chose the online version to release this report, which can be attacked and retreated and defended.

After this report came out, some rumors were indeed caused on the Internet. Some people with bad intentions took this opportunity to slander and smear the government, and exaggerated a peaceful resolution incident into violent conflicts and bloody incidents, which received responses from many people who did not know the truth, and gradually formed a storm that should not be underestimated.

And this storm naturally swept into emerging social media.

These days, many reports on this matter have also emerged on Weibo, including the institutional big V accounts opened by Southern Media on Weibo, and some media big Vs who have always advocated Western values ​​and liberalization have responded and called on the tone of Southern Media. Due to the consistency of Weibo's communication characteristics and the target group, the popularity of this incident has been pushed to a high point.

And all this was naturally seen by the owner of Weibo and Ren Pingsheng, who is well versed in the laws of social media communication.

Whether in public or private, he cannot sit idly by and watch this matter develop according to the tendency of the Southern media.

He must take action.

......

Ten minutes after the news was broadcast on Hanhai Satellite TV, an account called "Weibo Rumor Refuting" was born. This account is a Blue V organization certified by Weibo company. The account's note information is written like this: Weibo official Rumor Refuting account, accept reports from Weibo users.

Reporting scope: false information (non-existent facts or false information, especially disasters, requests for help, etc.); inaccurate information (in order to increase the attention of netizens, deliberately exaggerate the truth and exaggerate the truth. Merchants use prize-winning activities to deceive fans and forward them, and the information reported by netizens.)

The first Weibo post posted by this account was to forward the latest release information about the Blue V organization account @Hanhai Police.

@Hanhai Police This message is expressed in pictures with white characters on blue, with police badges representing judicial authority.

This message is written like this:

On April 28, 2008, the Hanhai City police dispatched forces to destroy the Hanlong Gang, a gang-related criminal gang headed by the suspect Niu Gengtian. A total of 38 backbone members of the gang were arrested, 10 imitation guns of various types, 277 bullets, 1,163 steel ball bullets, and 70 kilograms of earth-made explosives were seized.

The Hanlong Gang has a group of up to 800 people, and its main activity area is in the riverside area of ​​Handong New District. In recent years, the criminal gang has extended criminal activities to real estate, construction and other industries, and has repeatedly adopted gang demonstrations, illegal gatherings, etc. to disrupt the development of normal economic activities, and used this to extort protection fees and compensation funds, forming illegal control and major impacts, posing a huge threat to social order and fairness and good customs.

On April 22, 2008, Niu Gengtian and others, under the instigation of Ding Shouzhong, director of Shangbei Community, Panjiadu Street, Handong New District, gathered more than 100 backbone and bad elements of the "Hanlong Gang" to besiege the construction site of the National Expo Park project, took three excavator drivers hostages, and demanded 48 million yuan from the local government, seriously hindering the normal start of the project and causing extremely bad impact.

Under the correct leadership of the Municipal Party Committee and Municipal Government, and with the cooperation of the Handong New District Party Committee and District Government, the Hanhai City Police successfully rescued three hostages and arrested the criminals led by Niu Gengtian, Ding Shouzhong and Zhang Wei.

The online dissemination of "The forced demolition of the Hanhai National Expo Park project caused public anger, and a woman died in the conflict." Inconsistent with the facts, there is no forced demolition of the National Expo Park project. All the relocation targets have signed an agreement and paid full compensation. The rumored dead woman at the scene on the scene on the same day was Chen Lixia, the wife of the troublemaker Zhang Wei.

After forensic identification, Chen Lixia's death was 3 a.m. that day, not at the construction site. Chen Lixia's death died of suffocation due to external force tightening and suffocation. Within half an hour after her death, she was disfigured by someone hitting the skin of her face with a hard object.

After investigation by the police, Zhang Wei and Chen Lixia agreed to get married in advance to obtain government compensation. Afterwards, due to unfair distributors, Zhang Wei strangled Chen Lixia to death and transported it to the project construction site privately, thereby threatening the government and construction party to extort property.

After investigation by the police, Ding Shouzhong, as a public official in government, instigated Niu Gengtian and other gangs to cause trouble for personal gain, blackmailed property, and collected 3 million yuan of benefits from Niu Gengtian and others. Niu Gengtian and others were suspected of organizing, leading, and participating in a gang-like organization. Zhang Wei was suspected of intentional homicide and intentional destruction of the corpse. The above three leading elements confessed to their crimes. The Hanhai City police have submitted the case to the procuratorate for public prosecution.

@Weibo's account to refute the rumors has added a yellow font text below this message: "After verified, the above information is true"

At the same time, a line of yellow text was marked under the Weibo post of Southern Media by the system: "This Weibo post has not been confirmed, please do not believe it easily." All users who clicked on this Weibo post and read it can see this very obvious mark.

Under Ren Pingsheng's remote command, Weibo company has been working overtime overnight recently and finally completed the update of this "rumor-refuting mechanism" in the scheduled time. The first attempt was to apply it to the "National Expo Park Shantytown Incident".

After the message @Weibo refuted the rumors, @Ren Pingsheng, @Gao Yuanyuan and other Weibo big V accounts were immediately forwarded on their Weibo. Those entrepreneurs who have a close relationship with Ren Pingsheng and big Vs in the film and television and cultural circles also reposted them one after another. At the same time, the Weibo joke writers and marketing accounts under Cai Wensheng also joined the forwarding ranks in a very good manner.

Once Ren Pingsheng's media matrix is ​​activated, its power is amazing. In just over a dozen minutes, @Weibo's rumors and @Hanhai Police's Weibo post was reposted millions of times, becoming one of the hottest messages on Weibo that day.

All Weibo players, as long as they go to Weibo, will inevitably receive this message from their time streams. This powerful and stable information dissemination ability is not comparable to traditional media and other Internet media.

With the support of @Weibo Rumor Refuting, under the operation of Weibo's "rumor refuting mechanism", and with the support of @Gao Yuanyuan and other Weibo big Vs, @Hanhai Police's announcement on the "National Expo Park Shantytown Incident" has become well-known information on the Internet. Everyone saw the Hanhai Municipal Government and the police's attention to public safety from this detailed, detailed and well-founded notice, and also learned about the complex interest disputes behind this incident.

At the same time, the news previously released by the Southern Media was not detailed and described more through the author's speculation. Under the notice of the Hanhai Police, it seemed extremely simple and narrow.

The number and influence of the Southern Media’s echoers is much weaker than the strength of the @Hanhai Police camp. Many people secretly changed their wings and positions, which quickly turned the media offensive and defensive battle into a one-sided situation.

Netizens who learned the truth of the incident changed their previous attitude of standing on the side of vulnerable groups and turned their guns to target southern media.

Most bloggers expressed dissatisfaction with the way the Southern media reported, and some said:

"It's so disgusting. Most of the reports in the southern media are fabricated. It's too despicable to use this kind of fake news to attack the government."

"Look at the Hanhai police's notice, everyone has a source and basis for everything. This is the real reliable report. The reports of your southern media will be the same as stories, which is really a shame for the media."

......

Some people have begun to question the reporting positions of the Southern Media:

"Southern media, your reports will always target the dark side of society and will use the issue to attack the government. What are you concerned about?"

"I have long seen that these southern media are unreliable. In the prosperous era of rapid development of the country and people's happiness and well-being, they always like to sing opposites to the public and incite the masses to make trouble with the government. I think they are bad at heart."

......

There were even some people who spread the word "you know where you got the news" from me:

"The Southern Media took the investment from the Ford Foundation in the United States. They are essentially the lackeys of the United States and the mainland, in order to discredit our country and serve the interests of the United States."

"The editor-in-chief of Southern Media has been developed into a spy by the CIA. The reports they published are all to disrupt the overall development of our country. They are spies from the US imperialists, and the superiors are already investigating them."

......

As public opinion fermented, netizens began to cross the truth of the incident and directly siege the southern media.

"Southern Media, you owe Hanhai City an apology."

"Southern media, please repent, otherwise the people will not spare you."

......

Under this powerful firepower of public opinion, the southern media quickly deleted the report and published an apology letter on Weibo and websites, saying that they would reflect and improve the reporting style. The public opinion storm came to an end.

In this public opinion offensive and defensive battle, Ren Pingsheng and his Weibo trials were achieved, but they achieved good results.

Although the main purpose of this time was to help Hanhai City and Handong New District reverse the adverse situation of public opinion, Ren Pingsheng also conducted an experiment on the transformation and development of Weibo over the past few days.

Through this experiment, Ren Pingsheng has initially seen the power of social media.

Although traditional media has a deep foundation, they have no power to fight back in front of emerging Weibo, and this emerging Weibo is firmly in the hands of Ren Pingsheng.

With Weibo, Ren Pingsheng had a huge weapon of public opinion.

With this public opinion weapon to protect the body, Ren Pingsheng can better protect himself and protect the people he values.

.Sogou
Chapter completed!