Huacheng, railway station.

On the fourth day of the heavy snow disaster, the crowds waiting in the square in front of the station did not decrease, and trains were still delayed on the snow-covered tracks. Although a large amount of manpower was dispatched from all over the country to clear the snow and remove the ice, the manpower seemed so small in the face of extremely cold and frozen weather.

The crowds in the square have become numb. Although the local government has transported many snakeskin plastic greenhouses to cover the crowds in the square from the wind and snow, most people can only sleep in the square. When the lunch box is supplied every day, you still rob me and I rob you. Everyone can’t eat a few bites. Many people have been flooded with stool and stinking. Fortunately, due to the cold weather, these excrement has not yet rotted or smelly, but how long can people endure in this environment?

In order to maintain order, the police on the outermost side also persisted for three days and three nights. They ate boxed lunches with the masses, slept in the open air, and waited for the trains still on the road together. No one relaxed or escaped at the last minute, but their faces were already exhausted.

The local head has used tweeters and various means to appeal to the public to allow everyone to take the bus in an orderly manner. Those who are not in a hurry to leave first, and don’t crowd them in the square.

But most people ignored the call of the tweeter. Now everyone's hearts are at home. They are afraid that their relatives at home will be hungry and cold. They all want to go home, but they don't want to give up.

Just as the scene was in a stalemate inside and outside, just as there were more and more snowflakes dancing in the sky, and just as everyone was in helpless and helpless despair, several teams were heading towards the Huacheng Railway Station Square.

The media reporters who had been waiting on the scene for a long time quickly turned the camera to these new forces.

Among them are old and young, young, young and young, young and old girls, old uncles of the Huacheng with gray hair, big men in Northeast China with tattoos on their arms, white-collar workers with gentle faces with glasses, and civilians in suburban clothes carefree...

They come from all over the world, they cover all kinds of religions and all kinds of things. They usually do not interact with each other and even dislike each other. But at this moment, everyone has only one idea, that is, "fight against snow disasters and help others."

Because they all have a common identity, that is, "compatriots", that is, Chinese.

And they also have a common standard, that is, their red vests and the title of Weibo charity volunteers.

Their slogan is "Watch and help each other, let love go home, Weibo is taking action."

The red vests who appeared at Huacheng Station brought a large amount of supplies to the people and police who had been trapped in the square for many days, including emergency supplies such as bread, mineral water, cotton coats, quilts, etc., as well as various medicines, first aid supplies and foldable benches. Although these items are actively speaking out on the five-color network, they also need to actively participate in life. While speaking out for various vulnerable groups, they also need to take action personally to help those in need."

"The purpose of Weibo is to unite more people, work hard for our happy life, and build a better motherland."

Wang Xing's words have a high position and profound intentions. They are indeed very suitable for the role and positioning of the CEO of Weibo, and have also been unanimously recognized by the media present.

But the most conspicuous thing that day was not the gentle Wang Xing, who wore glasses and acted gentle, and the employees of Weibo company; but another entrepreneur of the same age and a group of young and strong migrant workers led by him.

In addition to the red vests, they also wore a red hat, which was conspicuously inlaid with the logo of "Jingxi Mall". Like the logos posted on most materials on the scene, these people are logistics and distribution couriers of Jingxi Mall, responsible for the delivery of materials for Weibo charity operations across the country. Today, they followed their boss to go out to do charity.

The couriers at Jingxi Mall and the red hats on their heads soon attracted the attention of the media. Many people wanted to interview the person in charge of Jingxi Mall, and the couriers at the scene pointed their fingers to one of the team.

The media were all a little surprised. They didn't expect that a well-known company like Jingxi Mall would be carrying goods like an ordinary courier. When the media stopped Liu Qiangxi who was unloading the package, he wiped his sweat with his sleeves, and his face was filled with the simplicity of an old farmer in Jiangbei, saying:

"We are all Chinese, so it is natural to help our compatriots. In order to cooperate with this Weibo charity campaign, Jingxi Mall has built 40 logistics warehouses across the country to allocate materials. Thousands of our employees are now working hard to deliver goods to fight disasters everywhere to ensure that the materials are delivered to people as quickly as possible."

Liu Qiangxi spoke loudly, with a singular aura in his tone, which was very different from what ordinary people think of as an Internet entrepreneur. This unique style actually attracted the attention of the media, so he became one of the celebrities at the event that day.

After the interview, Liu Qiangxi enthusiastically distributed the "Jingxi Shopping Coupon" to the reporters present. With this coupon, he could enjoy a 20% discount when shopping in Jingxi Mall. The reporters happily accepted the gift.

Before leaving, Liu Qiangxi did not forget to remind reporters to remember to add the sentence "Jingxi Mall, the fastest shopping website in China" to the report.

......

While the media are busy, another new force is coming.

This time I came here a fleet of cars. The most eye-catching thing was that many of the cars in the fleet were luxury cars such as Mercedes-Benz, BMW, Audi, etc., and these cars were uniformly labeled with the "Weibo Charity" logo. Such a unique fleet quickly attracted the attention of the media, and everyone turned the camera over.

When the cars stopped, many drivers wearing red vests walked out of it. When the sharp-eyed media saw it, they immediately recognized many celebrities.

Among them are well-known entrepreneurs such as Pan Shiyi, Wantong Real Estate CEO Feng Lu, Shunwei Fund Lei Jun and Cai Wensheng, as well as Zhen Yueting, who are currently unfamous entrepreneurs. These people who usually appear in financial media and IT media today appear on Weibo charity scenes, and each of them has a heart-to-heart sign and wears a red vest. Obviously, they are here to participate in charity activities.

The media present had only one idea in their minds. The Weibo company has such a great appeal and has actually called so many corporate bosses in.

The media don’t know that although Weibo has become popular in the past few days, the main reason why they can call so many big shots is Ren Pingsheng’s face.

But for the media, the more big guys come, the better. They can add more content to their reports and add more readability.

And these bigwigs are not just going through the motions and making appearances, but are truly participating in charity operations.

The reason they drove here was to participate in the "Weibo Charity Hitchhiking" campaign organized by Weibo.

"Weibo Public Welfare Hitchhiking" is also a public welfare action proposed by Ren Pingsheng in that proposal. It aims to encourage car owners who own private cars to go to major transportation hubs in their city under the unified command and guidance of Weibo, take passengers trapped at stations due to vehicle delays, send short-distance passengers home, and send long-distance passengers to nearby transportation nodes to alleviate the pressure on public transportation hubs.

Under the organization of Weibo Company, "Weibo Charity Racing" drove on the streets one by one. Everyone contributed their own efforts to provide effective transportation for the public transportation of the entire society. This is the purpose of "shared car".

Of course, this "car sharing" is still a prototype at present. Ren Pingsheng just used the snow disaster incident and used "Weibo Charity Hiking" to practice.

However, just by his idea, Wang Xing and others were shocked.

Does Mr. Ren have a treasure trove in his mind that he can come up with a golden idea anytime and anywhere?

When Ren Pingsheng proposed this idea, Wang Xing was still a little unbelievable, and he said:

"Most domestic people lack trust. Is there a danger in this situation that allows a stranger to get into his own car and a stranger's car? Can it be recognized by both parties?"

Ren Pingsheng explained carefully on the phone:

"The main user group of Weibo is the urban middle class. Most of them have received higher education, have a certain degree of economic strength, pay great attention to social issues, and have the time and ability to participate in social events. "Public welfare rides" is just a few trips to them, but it can well reflect their love and kindness. This plan will definitely get their support."

Wang Xing roughly understood Ren Pingsheng's logic, and he asked again:

"Then how can I make the helper believe in 'Weibo Charity Hiking', believing that they are not illegitimate cars and there is no fraud in robbing customers?"

Ren Pingsheng smiled slightly and said:

"This is why we want to launch the "Red Vest". Through the promotion of major media, the "Red Vest" and the symbol of Weibo charity have been deeply rooted in people's hearts. Wearing the "Red Vest" means Weibo users, and the public will accept the image of charity, which the public will accept."

After hearing this, Wang Xing was undoubtedly right.

Mr. Ren is really amazing. He considers everything very thoughtfully, from the formulation of strategies to the implementation of details, there is nothing he has not covered. Moreover, his ideas and methods are very creative, and he also covers all the national and people's conditions. Every item can be fulfilled smoothly and every item can play an important role.

Being able to cooperate with such a person is very meaningful for your entrepreneurial journey.

Wang Xing, who has always regarded himself very well, admires Ren Pingsheng at this moment and is full of admiration.
Chapter completed!