The first condition that Ren Pingsheng and Wang Xing agreed was to shut down the settlement of Hainei Technology Co., Ltd. and stop the business and development plan of Hainei Network. It would not spend energy on projects without prospects and focus on domestic social networks.

The second condition is that Ren Pingsheng bought all the intellectual property rights of "Fan Fu" for RMB 20 million. This price is very cost-effective for "Fan Fu" who is still in its infancy.

In the third condition, Wang Xing and his team were acquired by Ren Pingsheng and included in the Wanyou Network Interactive Technology Co., Ltd. owned by Ren Pingsheng. They also enjoyed an option incentive plan similar to "Wanyou Games". Ren Pingsheng promised to cash out the options within three years.

After completing this acquisition, Ren Pingsheng, Wang Xing and others can finally sit down and discuss the future development plan of "Fan Fu".

Wang Xing first introduced his entrepreneurial team. This team started with his first entrepreneurial project, experienced the rise and fall of the school network, and witnessed the launch of the Hannet and Fanfu. It can be seen that the technical capabilities are indeed good, and what is rare is that after experiencing so many experiences together, the earliest people did not change much, which shows Wang Xing's leadership ability and prestige in his team.

Mu Rongjun is Wang Xing's junior at Huaqing University. He was originally working in Baidu, but was inspired by Wang Xing's words to join Fanfu to start a business. Although he was taciturn and did not express his opinions casually, he was the leader of Fanfu's technical team.

There are two technical backbones in Mu Rongjun's team, one is Miao Kai, an engineer he brought out from Baidu; the other is Zhang Yiming, a technical partner who was invited by Wang Xing to start a business together.

What Ren Pingsheng noticed was Zhang Yiming, who was a fellow villager in Longyan City, Haixi Province, as well as Wang Xing. Although he was 4 years younger than Wang Xing and looked like a college student who had just left school, his conversation and eyes were very mature, with a GEEK temperament, and he was "algorithm" and "program".

Ren Pingsheng searched his memory images and confirmed that Zhang Yiming was the founder of popular products such as "Daily Headlines" and "Douyin" in later generations. Later, the "Byte Dance" company he founded was also listed as one of the new Internet giants on par with rice and each group with a valuation of more than 50 billion US dollars.

Ren Pingsheng was very happy at that time. He really made a profit by investing in Wang Xing's team. Not only did he win Wang Xing, but he also gave him a gift of Zhang Yiming.

However, Zhang Yiming had no idea of ​​starting a business on his own at this time. He was poached by Longyan fellow villager Wang Xing after his previous company was closed due to poor management, and made great contributions to Fanfu's program optimization.

Wang Xing first reported on Fanfu's current development.

Although it has been less than half a year since the official opening, Fanfu has accumulated more than 100,000 registered users, and these users are extremely active. Some people spend almost every day on Fanfu and enjoy participating in various topics.

Fanfu users have also spontaneously created many exclusive terms, such as browsing or posting Fanfu news to become "brushing rice", and turning well-known figures on Fanfu into "fan circle celebrities". For many users, "brushing rice" is a daily routine. Brushing rice at midnight, getting up, brushing rice at work, and eating rice is a common move. No matter how hasty life is, the hand that brushes rice can never stop.

Fanfu not only attracted celebrities in the literary and artistic circles, such as Chen Danhong, Ai Weiwei, Liang Wendao and other literary and artistic circles, but also produced opinion leaders such as Luo Yonghao, Lian Yue, Cheng Xiaoqing, and Caitou. However, the opinions in the entire community are still very democratic, and both celebrities and ordinary people can discuss various topics peacefully together.

As he listened, Ren Pingsheng suddenly remembered someone, and he interrupted and asked:

"Is Allen zhang also on top of the rice?"

Wang Xing was obviously surprised by Ren Pingsheng's question, and he nodded and said:

"Allen is our early user. His account is @gzallen. He is also very active in Fanfu. Are you very familiar with him?"

Ren Pingsheng said "Oh" and stopped asking about this topic.

He just wanted to confirm this. At this point, Allen zhang was still dormant in the south. Ren Pingsheng had no intersection with him and had no plans.

But the future is hard to say.

After listening to Wang Xing's report, Ren Pingsheng thought for 1 minute and then said:

"If Fanfu wants to develop, it cannot be limited to the current circle."

Everyone's eyes were focused on Ren Pingsheng. They were not like Wang Xing, and this was the first time they saw this new boss, so they were very curious about his ideas and opinions.

"Intellectuals, lawyers, media people, and scholars, this circle does look beautiful, but it is a very niche circle in China. They can make Fanfu's content richer, but they cannot define Fanfu's direction."

"Mr. Ren, what do you think Fan Fu should go in the direction?"

Wang Xing asked cautiously.

This is also the most concerned topic that everyone wants to know.

What does the new boss think about the future, and where will he take this group of people?

Ren Pingsheng calmly looked at this group of serial entrepreneurs who had many experiences and said slowly:

"Food food cannot be just a part of the people's meal, but should be a lot of people's meal."

"The Fanfu we are about to create should be able to accommodate more users. Whether it is celebrities, film and television superstars, pawn vendors, office workers, housewives... we can find topics of interest on Fanfu, and can participate in the discussion of various topics."

"What I understand should be the Fried Do for the whole people."

Ren Pingsheng's explanation is consistent with his product logic when he faced Wang Xing last time, but what Wang Xing wants to know the most is.

“How to do it?”

Ren Pingsheng has already made up his mind about Fan Fu's future.

As a rebirth, he has a clear view of the development path of domestic Twitter products at a glance, and he also knows the strategies and methods of the final winner in that famous social media war.

Now, it is Ren Pingsheng's turn to provoke this war, and this time he will be invincible.

"First of all, we need to change Fanfu's product structure, and we cannot learn from Twitter. We can change the tweet method to @, forwarding and commenting. The content of the comment can only be included in the name of the tweeter and cannot be disseminated independently; @, forwarding content must be included in the name of the referents, and increase the exposure and dissemination rate of original tweets."

Ren Pingsheng's first idea was opposed by Wang Xing.

"Why, Twitter's product logic is to allow everyone to have equal voice, and everyone's Twitter posts are independent, so that more voices can be expressed."

Ren Pingsheng shook his head and said:

"Equality does not absolutely mean rationality. Excessive equality will only lead to chaos and create more noise and make people feel at a loss."

Wang Xing had a tit-for-tat intention, with his huge head on the side, and his eyes looked at Ren Pingsheng in confusion.

"I can't understand what you said."

Ren Pingsheng was not in a hurry. He knew that his ideas were too far ahead of this era, so he didn't mind explaining slowly.

"Let me give an example, everyone has been to farmers' markets and commercial complexes."

Ren Pingsheng stood up and gestured while saying:

"All stalls in the farmers' market are the same, and everyone's location and area are similar, but as soon as we walked in, we knew that it was always noisy, chaotic, mixed flavors, densely packed with people and garbage. No one would think that the experience of the farmers' market was good."

"In commercial complexes, the location and people are distinguished in a selective way. The best places should be left to luxury brands' flagship stores, and they must make them tall and brilliant. No matter whether anyone will buy them or not, they will take a look when passing by. The most lively places should be built with cinemas, KTVs and other popular entertainment facilities, which people of no matter what class they are, and other corner places can be left to restaurants, coffee houses, beverage shops, etc., so that ordinary people can spend their time in daily life; and the underground part can also be equipped with supermarkets to meet the most basic needs at the lowest cost."

Ren Pingsheng walked around, returned to the origin, and asked back:

"Do you think that equal and disorderly farmers' markets can attract people, or unequal but distinctive commercial complexes are more attractive?"

Everyone, including Wang Xing, was silent.

But from their expressions, we can see that the metaphors of "farmers' market" and "commercial complex" are vivid and Ren Pingsheng's explanation is also very accurate. They were completely convinced by Ren Pingsheng's logic.

Ren Pingsheng saw all this in his eyes, and he was not overly proud, and continued to extend it:

"The same is true for social networks. If we want more people to use this product, we want them to find interesting things in this product and allow them to survive, we must tailor different product experiences based on different users. We must make the upper, middle and lower levels reflect differences in order to make this product richer, more interesting and more user-adhesive."

Seeing everyone nodding their heads involuntarily and beginning to agree with their product logic, Ren Pingsheng continued to heat up and said:

"If celebrities, celebrities, big entrepreneurs, and public figures are like ordinary people, and their remarks can only be spread with ordinary users, then equality is achieved, but rich and interesting but cannot be done."

"From the user's perspective, they use a social product, which is more about filling the gaps. Without sufficient interesting content, this product is not enough to keep them."

"This is even more true for Chinese users."

All my life was silent, and the whole audience was silent.

Everyone was in deep thought, their thinking had been mobilized by the new boss and began to think in a wider and wider space.

Only Wang Xing was not affected by Ren Pingsheng's infectiousness. He asked soberly:

"What you mean is that the masses themselves do not have the ability to think independently, so we need to guide them?"

Ren Pingsheng nodded, and said without changing his face:

"Jobs once said: Users don't understand what they really need, we know; they know what we give them, they know what is good."

"So, we not only need to strengthen and amplify the voices of celebrities, but also help them establish unique communication channels, create more opinion leaders, let them produce more content, and let them guide ordinary users to think, participate, and discuss."

"In order to win users and for the development of the enterprise, everything you can do."

Ren Pingsheng's words set the basis for the entire discussion, which was the conclusion of the in-depth discussion between him and Wang Xing.

Since then, everyone no longer has any doubts about Ren Pingsheng. They fully understand how market vision and analytical abilities this new boss has.

They also believe that they can go further with this project under the guidance of Ren Pingsheng.

Wang Xing expressed his opinion on behalf of the team:

"Mr. Ren, I basically understand what you said. Next, we will implement it in the direction you pointed out."

Ren Pingsheng nodded. This discussion was exhausting, and even he felt a little tired.

But when everyone was about to get up, Ren Pingsheng called everyone again.

"Wait, there's one more thing."

Looking at everyone's puzzled eyes, Ren Pingsheng said slowly:

"The name Fanfu is too literary and not suitable for widespread dissemination. I suggest changing the name of this product."

At this time, everyone was convinced by Ren Pingsheng, and they all asked unanimously:

"What are the great ideas of Mr. Ren?"

Ren Pingsheng said slowly with careful words:

"The essence of Twitter is a 140-word blog. The blog has a high awareness among domestic Internet users. For a miniature version of our blog, it is better to call it a micro blog, or abbreviated as 'Weibo'. How about it?"

"Weibo"

Everyone read these two words and felt that the word "Weibo" was catchy, easy to remember and understand, and very appropriate, easy to spread and promote. It is very suitable for Ren Pingsheng to position the future development direction of this product, and they all echoed and applauded.

Ren Pingsheng smiled without saying a word, quietly watching Wang Xing and his team walk towards their jobs busy and excitedly.

It is the second half of 2007, and there is more than a year before Xinlan releases its Weibo product. Tengxun, Sohu and Luyi have two years before joining this Weibo war. During this period, his team and Wang Xing not only proposed a new way to play the Weibo product, but also redefined the name of the product.

No matter how many competitors there will be in the future, Ren Pingsheng has enough confidence to defeat these future opponents.

Because he knew that he was once again ahead of history.
Chapter completed!