After the management report of Wanyou Company was completed, the next speech was Cao Bin, general manager of IS Voice.

Since Ren Pingsheng became the major shareholder of IS Voice, the first thing he did was to fire Xu Ridong, the founder and former general manager of IS Voice, because his personality and ability were not enough to lead the company to grow and grow, nor could he implement Ren Pingsheng's intentions.

The second thing Ren Pingsheng did was to appoint Cao Bin, the former head of IS voice technology, as general manager. This young man was not only the leader of the IS voice technology team, but also always suggested to Xu Ridong to increase research and development efforts and apply IS to more fields, but Xu Ridong repeatedly rejected them.

In Xu Ridong's view, the online voice market is still wild, and it is unwise to increase investment before there is no feasible profit method.

In Ren Pingsheng's opinion, it was precisely because of Xu Ridong's way of thinking that IS voice could only be a small company in his previous life, so he got up early and rushed to the evening party, and gave up the large market of Internet voice to the YY voice that was sent later.

So after Xu Ridong was driven away, Cao Bin, who met Ren Pingsheng's requirements, was promoted.

The third thing Ren Pingsheng did, and the first task he assigned to Cao Bin, was to integrate IS voice technology into the game "Ideal World".

At that time, online voice was only in its infancy, and the most popular SKYPE in the world had not been acquired by Microsoft. Many netizens had no idea about online voice being anything, let alone the built-in voice system in the game.

Since the birth of online games, the game's genre gameplay has undergone many changes, from the earliest keyboard operation in the Stone Age, to legends and miraculous mouse clicks, to the trend of mouse WASD led by World of Warcraft, different eras have different operation methods. From brushing monsters and exploding treasures to starting a group of dungeons, the main content of the game has also changed many times, but the communication methods between online game players have not changed much.

Starting from the MUD, the predecessor of online games, typing text on the keyboard and communicating with each other has become the standard configuration of online games. No matter what online games are, whether the story background is Chinese martial arts or foreign magic, chat must be achieved with keyboard text.

Regardless of whether the game's picture is 2D cartoon or 3D three-dimensional, online game players can only communicate their feelings, share their experiences, conduct transactions, carry out activities and command battles by typing in a small box.

Keyboard typing and communication has even become one of the fun of online games. Many online game players do not catch a cold in the game battle. They just use the game as a chat tool and still play it with relish.

However, although keyboard typing communication is old, it has many disadvantages.

First of all, there are operational barriers for keyboard typing. For many players who are not good at typing or have not learned input methods, their fun in playing online games has been deprived of a large part of them.

Secondly, keyboard typing cannot adapt to the trend of faster and faster gameplay. The development of online games is to tilt towards better-looking pictures, more diverse gameplay and richer game content. This requires players to focus more on the game elements themselves and frequently switch input methods will not only interrupt the player's current operations, but also break the game experience and bring more inconvenience to players.

Finally, keyboard typing is not suitable for online games where there are a large number of teamwork and players organize, especially in situations where multiplayer battles and leaders require command of battles. Players operate the game characters while typing to command other people. This extremely inefficient communication method will only drag down players' operations and cooperation.

Ren Pingsheng’s experience in his previous life is enough to prove that the introduction of game voice is not only conducive to the development of online games, but also attracts and retains more players.

YY Voice, which was developed and expanded gradually with the help of Duole Games and World of Warcraft, started with the auxiliary tools of World of Warcraft, and finally formed a closed-loop online voice platform, becoming one of the few online chat tools to defeat Tengxun.

Ren Pingsheng has not only intervened in the field of online voice earlier, but he also has a larger plan.

At this time, Li Xuelin's happy era had not yet begun to engage in YY voice. "World of Warcraft"'s own voice system is not perfect, and there is basically no available voice system in other domestic online games.

This is a broad blue ocean, not only has broad market prospects, but also has few competitors.

Ren Pingsheng can make arrangements calmly.

The first step is to cultivate habits. First embed IS voice technology into "Ideal World", so that players in "Ideal World" can first experience first the first-class online voice chat effect, make online voice a necessary means to assist game entertainment, and gradually cultivate players' dependence on online voice, so that they can slowly give up the communication methods of keyboard texts and regard online voice as their first choice for communication.

The second step is transplant embedding. After the initial cultivation of the market through "Ideal World", IS Voice should actively provide transplant embedding for other online games. This transplant embedding can be free, and even provide some discounts appropriately to strive for more games to access IS Voice technology, and apply the technology matured through "Ideal World" to other online games, so that more gamers can experience the benefits of online voice.

When Ren Pingsheng said this, Xu Tao asked in confusion:

"Why should we use our own technology for other companies? Isn't it better to let "Ideal World" exclusively enjoy it? In that way, more players will enter our game and our revenue will increase."

Ren Pingsheng smiled and shook his head, saying:

"No matter how many players in "Ideal World" increase, it is still limited, but the players in other online games are infinite."

"We developed IS voice not only to attract more players in online games, but to enable more people to use online voice and use our voice software."

Looking at the gazes that were still suspicious, Ren Pingsheng continued to give an example:

"Everyone knows how QQ developed, right?"

Everyone nodded. Most of the people of this age entered society with QQ and naturally knew it very well.

"QQ does not have many original features in terms of technology or design. Live chat was first invented by ICQ, and its convenience and speed are not as convenient and fast as MSN and Yahootong, but why can QQ survive and become the boss in these similar competitions that are much stronger than it?"

Everyone frowned. Many people took QQ's success for granted, but it was hard to say if they really wanted to analyze it.

Ren Pingsheng said it.

"The answer is very simple, because QQ entered a blue ocean market early."

Lin Lisong asked in confusion:

"What is the blue ocean?"

Ren Pingsheng nodded, raised two fingers and said:

"The existing market consists of two types of oceans: the Red Sea and the Blue Sea. The Red Sea represents all industries that exist today, that is, the market space we know; the blue sea represents industries that do not exist today, and this is the unknown market space."

Everyone present focused their eyes on Ren Pingsheng's two fingers. He pointed to the finger representing the blue sea and said:

"QQ occupied the blue ocean market with the largest population and largest development speed in the world from the beginning. This market has broad prospects, but not many people realized the existence of the blue ocean at that time. By the time other competitors discovered and entered the battlefield, QQ had firmly locked the usage habits of domestic users on this fat penguin. No matter how much effort it was, it would be useless."

Ren Pingsheng's analysis was very vivid and everyone nodded repeatedly when they heard it.

"Similarly, the online voice market is currently a broad blue ocean."

Ren Pingsheng stood up, his eyes flashed with strange light, and he said with a sensation:

"We cultivate seeds through "Ideal World". We cultivate user habits through transplantation and embedding. We spread the seeds of online voice into the subconscious of each user, allowing them to habitually open the voice software as soon as they enter the game, so that they can unknowingly use voice to communicate with each other, making them feel that voice is better, more convenient and more interesting than keyboards..."

"One day, when users open a software, they will first choose to use voice to communicate with each other, use keyboard text as a secondary means of communication, and even regard it as an old-fashioned thing."

Ren Pingsheng's face suddenly darkened, and he made a throat-cutting action with both hands, and said coldly:

"Then then, we can replace that penguin and become the king of the Internet chat field."

The audience was silent, and everyone was stunned by Ren Pingsheng's words.

They originally thought that the boss was just explaining the business logic of online voice and gradually began to understand the boss's logic;

They thought the boss just wanted more people to use IS voice to add a promising industry sector to the company;

They never expected that the boss's real purpose was to kill Tengxun...

Although Tengxun had not yet developed into one of the three BAT giants in later generations during this period, he already had the strength to dominate the country in the domestic Internet world, especially the chat software QQ has an absolute monopoly market position, which made Tengxun stand firm in the face of challenges of opponents such as Yahoo, Microsoft, and almost impeccable.

Although domestic peers such as Luoyi and Xinlan have challenged Tengxun QQ, they all failed one by one.

QQ's kingly status has been firmly established through these wars and has been deeply engraved in the minds of Internet practitioners.

QQ is invincible. Everyone thinks so, and no one fantasizes about challenging again, because the result is well known.

At this time, Ren Pingsheng actually proposed to kill QQ.

The boss is so angry.

However, if you think carefully about Ren Pingsheng's analysis of the development path seems to be very reasonable and well-founded, there seems to be a little hope.

But no matter what, everyone present saw how great Ren Pingsheng's ambitions and ambitions were, and they were endless.

Young people like Cao Bin, Luo Changyu, and Li Guohui were inspired by the boss' ambitions, and their faces were full of eagerness to try.

Young people should have ambitions and dreams.

So what if Tengxun is awesome, so what if QQ is not great.

Listen to the boss, let’s do it first.

Ren Pingsheng looked around and saw that his words had achieved results. He nodded with satisfaction and said:

"Then, everything will be carried out as I said. Everyone must work together and cooperate with each other. By the end of the year, the popularity of IS voice technology should be increased to more than 90%. Do you understand?"

Everyone shouted in unison.

"Understood."
Chapter completed!