Lighting Entertainment has more than a thousand employees. In addition to making movies, there are also animation short films released.

"Family Reform", "Welcome to the New Day", "Miniolo", "Banana", Chris has been in Hollywood for so many years and still has connections. He signed a contract with Fox Animation Channel early in the morning. Later, Zhang Junsheng started streaming media after reading, and the online copyright of these animations became expensive and burned after reading...

After the broadcast of "Despicable Me", North America became very popular.

It immediately aroused the original snobbish alert!

That's right, there are only three animation production companies in North America with a box office of over 200 million US dollars: Pixar, Disney and DreamWorks!

Disney has been addicted to Marvel and live-action movies recently, and its animation business has declined. Pixar... It's incomparable to...

Comparing DreamWorks' box office this year, Tingfeng achieved a surpassing with a movie "Despicable Me" and "Kung Fu Panda 2"!

However, Lighting Entertainment has only one movie released, and the subsequent results will depend on the results of the second part...

Judging from the script creation concept, unlike Disney and Pixar focusing on stories, Lighting Entertainment will focus more on character creation, especially the main characters that the audience focuses on.

"Despicable Me" creates the Minions!

Chris directly stated that we will never deliberately pursue the ultimate perfection of animation pictures, but will put more energy and financial resources into the focus.

Compared with the more magnificent Pixar animation style, the lighting will never waste energy and time on other backgrounds or details such as water, hair, leaves, etc.

This concept is not suitable for creating a status in the world, but the strategy of how fast and easy it is to combine it well with Yuehua animation...

When we acquire DreamWorks Animation in the future, the two complement each other and the pinnacle animation production department will be completely formed!

...

Chris called Zhang Junsheng and told Zhang Junsheng the main reason why he could control costs - OEM!

I was looking for an animation department under the French special effects company Mac  Guff - France has a tax refund policy. Movies produced in France (including later) enjoy a tax refund amount of 35%...

"...Then you hand over the next work to the Chinese animation company..."

"Of course it's okay, we can all do "Kung Fu Panda"!"

"Don't worry, it's never more expensive than France!"

Taking an order can be considered as a subsidy. The most important thing is that if "Despicable Me 2" is combined into a co-production, there will be more preferential policies to enjoy!

It just so happens that the Yuehua animation branch in Shudu is about to open, and "Despicable Me 2" is the most suitable one as the opening work.

In the past two years, Yuehua has set up animation studio branches in Shuchuan, Songjiang and Yangcheng. For no other reason, she can enjoy many policy benefits - the policy clearly states that companies engaged in animation production are exempt from corporate income tax!

In addition to tax incentives, there are also subsidy measures for local governments, such as post-research and development subsidy funds for enterprises at various provinces and cities, special funds for foreign economic and trade development, industrial and product promotion services, etc. These three items alone can receive more than 20 million yuan in financial rewards every year!

Zhang Junsheng is considering whether to separate Yuehua Animation and no longer serve as a listed company. Listed companies have to publish their annual reports every year. This thing is so eye-catching!

I called Tian Xiaopeng to tell him that the latter was not happy...

Tian Xiaopeng is from Pixar and has a technical tendency. The production of "Kung Fu Panda 2" has reached the top level in the world!

Yuehua Animation has independently developed seven or eight software for the production of "Kung Fu Panda 2", which is also the main reason for US$160 million...

Now he doesn't want to let his men do anime like "Despicable Me"...

Zhang Junsheng was almost speechless: "Lao Tian, ​​the production cost of "Flying House Global News" is 170 million US dollars. From the perspective of investment returns alone, they are not as good as lighting entertainment!"

“…but Pixar’s technology…”

"It is certainly admirable to open up new technologies, but the most important thing in making animation is the return on investment. So, you first do "The Return of the Great Sage"... I just let you divide some people into Shuchuan..."

"Don't just take yourself and the market conditions. You have more than 2,000 people under your command, so you have to find food for them!"

"…Okay, the highest investment in "The Return of the Great Sage" will be allocated to you 200 million!"

After hanging up the phone, Zhang Junsheng sighed. The biggest problem when talking to Tian Xiaopeng is that he always expresses feelings to you...

...

Lighting Entertainment now has a market value of at least US$800 million. Zhang Junsheng spent less than US$300 million to acquire this company. Many people were not optimistic about his investment at the time, but now they are...

By the way, he called Tim Stone, the executive officer of Yuehouji, and asked him to launch the "Mini Man" as quickly as possible, and was affiliated with Yuehouji, as the first work of Yuehouji game project.

Almost forgot about the serious business, he quickly took out his cell phone and wrote: "Say like "Tongtian Empire"! Like the domestic special effects company!"

"You may not know that there are as many as 1,055 special effects shots in "Tongtian Empire", which definitely reaches the level of special effects blockbusters!"

"When "Die Renjie: The Empire of the Heaven" was proposed two years ago, our film department was very hesitant because it was difficult to make a profit. To achieve the effect in the movie, it would take at least 100 million investment. Everyone should know that costume martial arts films are very embedded in advertisements. In addition to box office, other ways to recover costs account for a very low proportion, so the project is temporarily stranded..."

"Last year, director Xu Xiake mentioned 'Di Renjie' (23 concept pictures), and then took out the "Tongtian Empire", which had the smallest investment. We calculated it. In addition to the salary, the salary of hiring employees would be at least 180 million. I gritted my teeth and did it!"

"And according to the highest specifications, I found King Liu to be Di Renjie!"

"Thank you, King Liu, who knows the situation in "Die Renjie", so he only charges a friendly price..."

"Why do we have to do "Die Dee"? Those who do special effects may know that the United States, after "Star Wars" produced in 1977 opened the era of heavy industrial special effects for Hollywood, the gap between the United States and other major film powers was quickly widened."

"What are film and television special effects? In a broad sense, it has a wide range. From pre-makeup photography to post-production and film submission, as long as it realizes special visual effects that cannot be achieved by traditional shooting, it is summarized in the scope of special effects.

With the development of computer technology, CG special effects provide creators with unlimited imagination space, allowing filmmakers to free their ideas from the constraints of technology, thereby establishing a new film language style and style. It is conceivable that without CG special effects, there would be no "Terminator", "2012", "Transformers Trilogy", and there would be no visual shock of "Titanic" and "Avatar", nor the narrative structure and philosophy of "The Matrix".

It is these pictures that cannot be achieved in traditional photography that have attracted a large number of viewers to return to the theater. It is no exaggeration to say that without CG, there would be no Hollywood blockbusters today."

"I always believe that the only ones in the world who can build their own film industry are the United States and China! Because only these two countries have the broadest market!"

"The production cost of "Tongtian Empire" is 260 million yuan, the promotion cost is 40 million yuan, and the overseas copyright has been sold for 8 million US dollars. We have recovered 80 million yuan in investment through game adaptation, novel peripherals, and patch advertisements. If we want to make a profit, the box office in the mainland will need at least 480 million yuan. Regardless of whether it can be achieved or not, I think the audience is satisfied with "Tongtian Empire", which also proves that creating a domestic heavy industry film is the right choice."

"Come on Chinese movies!"

I checked it and there were no typos, so I uploaded this passage to Weibo.

After Zhang Junsheng's Weibo post was posted, it not only attracted netizens to shout "It's right", but also attracted the support of half of the entertainment industry celebrities...

His current status is not to be said much!

Zhou Xun, Hu Ge, Xu Yan and many other celebrities have forwarded the comments and added, "Come on Chinese movies!"

The scene was very harmonious, and then a big V said, "Don't talk about those useless things, the "Tongtian Empire" I mentioned is a bad movie!"
Chapter completed!