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Rebirth of IT Tycoon Chapter 24o Big Data In the world of capital, we pursue the market as the king and benefit first.

Sony was disgusted with the various aspects of its subsidiary Columbia Records, and was even more angry at the huge advertising expenses that it used to transfer benefits to Zhang Yi's company and repay his favors.

But the management was helpless because Sony's board of directors has had a surge in record sales and increasing reputation in Columbia in the past two years, which has seriously threatened the status of Time Warner, the world's largest record company. It even proposed on the board of directors that it would split Columbia Records out of Sony and go public independently.

Once an independent listing becomes a bank, it will bring huge benefits to shareholders, which is a scene that even a fool can see.

As for the charming songwriter Zhang Yi, shareholders agree. After all, more than a dozen songs have become popular, and the album sales are even more platinum, which has set a record of the world's highest record sales so far. Such songwriters are a kneeling greeting for any record company. What is the point of delivering a little profit? Compared with the sales revenue of the record and the benefits of listing, it is really a drop in the bucket and is not worth mentioning.

To put it bluntly, Sony was a joint-stock company at this time, and the board of directors was still the one who had the greatest voice. The so-called management was just some senior workers and was a tool to make money for the board of directors. If it affected the interests of the board of directors, the only ending was to be kicked out of the company.

When the tablet was first released, Zhang Yi did not propose to attract advertisements. He just put all the micro-hard software products, micro-hard software malls, various software, all Blizzard's series of games, etc. Of course, some deo displays were also carried out for the upcoming public beta of World of Warcraft.

When there is no large number of user groups, advertising for investment promotion will definitely not have any good results. The result of investment promotion is probably some small fish and shrimps, which is meaningless. It is just a blind man who lights the lamp in vain.

Only when the user base reaches a certain scale and the company sees business opportunities, will the investment promotion be targeted and be sought after by customers.

In fact, the main reason why Columbia Records' general manager Sloder invested huge amounts of money in this advertising investment was that he relied on his familiarity with Zhang Yi and Ruolan's mediation in the middle, he learned some insider information. The tablet of "Sam's National Day" is not as simple as it seems.

Zhang Yi did not publicize the results of advertising investment, but the news went astray.

This time, the final result of the advertising investment was shocked by everyone. According to incomplete statistics, the investment investment amount was nearly 100 million US dollars, which made all media practitioners unbelievable. You should know that even the New York Times, which has the highest sales volume in the print media, all major newspapers such as Posts have only more than 100 million US dollars in annual advertising revenue.

And now, the Sam's National News, which was originally just a second-rate print media, has been nearly a first-rate print media for one month.

What is the concept of income? It only relies on a small tablet computer, which has achieved the ultimate goal of second-stream media that has not been achieved after ten years of hard work on second-stream media.

Various merchants quickly made advertising content in accordance with the advertising templates and requirements given by the Sam National Newspaper Today. Some small manufacturers have very weak advertising production capabilities and are unwilling to spend too high prices to create advertising. In the end, they can only hand over the advertisement to the newly established advertising department of micro-hardware software to be responsible for completing it.

Tablet computer users, on the first day of the new January, the tablet startup interface in their hands has changed, and the promotional images of Columbia Records are vividly displayed.

The advertisements on all pages of newspapers have changed, and all kinds of merchants have them. The advertisements do not occupy a large scale and change once every second. The advertisements are exquisitely made and make people look more comfortable.

Tom's family, who lives in Big Apple, selectively used tablets, opened some ads of interest, and learned in detail about the products pointed to by the ad link. In the Android backend that they didn't know, this click behavior, as well as the time of the advertising page, and the email address bundled when registering the tablet, this series of information was returned to the micro-hard software calculation database.

Countless user information, like a trickle, was summarized into the calculation. Through calculation processing, some sensitive information was hidden, and was summarized out, and according to the product content, it was all included in the advertiser's email address.

For large advertisers like Columbia Records, users' song audition information and preferred styles are summarized into a dedicated database of micro-hard software. Based on this information, the record company will push the music of the customer's favorite styles to achieve the purpose of precise marketing.

Yes, this is the big data that Internet merchants in their previous lives valued the most. Based on the collected data, they analyze customers' preferences, and then push their favorite products or services based on their preference characteristics.

Such a system, Tianchao's micro-hard physical mall and software mall, has been running for a while. However, due to the server's calculations in the early stage, the frequency of collecting information was limited. Otherwise, the server would have frequent redundant machines. Now that we have the calculation, Zhang Yi will open this system unscrupulously to achieve the need to collect user information in all aspects.

Only a few big advertisers vaguely know the concept of precision marketing of big data. They didn’t know at first what the new thing is for.

However, after obtaining the collected customer information, advertisers shouted that they were very good. With this information, everyone no longer needed to spend a lot of money and cast a large net to find customers. Just use the collected information to accurately place advertisements on product content to customers.

Such a powerful tool is simply the favorite of merchants. Many merchants who have tasted the sweetness have clamored for the value of advertising costs.

There are smart

Merchants boldly changed the company's marketing methods, and used traditional media and TV stations to place advertisements, which cost energy and a lot of money, but did not achieve much results. Now, with accurate customer information, salesmen are using home-to-door sales and emails to push corresponding content to complete a one-stop service from sales to sales.

A month later, the second advertising investment conference was held, with a large number of media gathering. Many people hoped to see the investment conference of Sam's National Daily defeat in Waterloo. Unexpectedly, there were more merchants this time, and in order to squeeze out seats, they had to temporarily stipulate that a merchant could only send one representative to attend.

What is surprising is that the advertising auction process this time is even more intense. In order to obtain advertising space, some merchants have been experiencing heavy bleeding and crazily raising the auction price.

Zhang Yi did not attend this auction. As a lazy person, he attended the last time to give Columbia records a face. As for this time, merchants who tasted the sweetness of precision marketing, it would be strange if they don’t raise prices crazy.

With the same number of advertising spaces as last time, the total amount of this auction reached nearly 200 million US dollars, which made other media fall into silence. They really don’t know how to comment on the crazy behavior of these merchants and what is the purpose of.

The media with a sharp nose smelled a trace of unusualness. If the first advertising investment was made, Columbia Records spent a lot of money to show his kindness to Zhang Yi in order to save face.

At the second advertising investment conference, the advertising revenue was almost twice that of the first time. Are these merchants all fools? Of course it is impossible. These guys are all as smart as monkeys. They cannot be assuming the swollen face as fat, just to stand up for Zhang Yi.

Unlike the last time that only one record company bid, this time even giants like Time Warner and Rolling Stone have joined. In the battle for the king, the king of the startup screen was finally obtained by Columbia Records. However, the price was not the original $50,000, but $70,000.

Unlike the media who shouted "I can't understand", the winning merchants were secretly happy, and everyone was making a fortune silently. Don't be announced by these media to accurately market this killer weapon.

Things didn't go as expected. Under the temptation of the media, a person who was unwilling to be named revealed the reason why merchants are attracted to this advertising platform, that is, merchants who won the bid for advertisements can accurately obtain information on customers' preferences and other aspects. Based on these, the possibility of successful sales of merchants selling products is very high. Some merchants who won the bid for advertising space have even increased their sales by more than ten times compared to before. This is the real reason why merchants are willing to pay a large price to buy advertising space.

A stone caused a thousand sensation. It turned out that the behavior of giving away tablets for free was very stupid and naive, but now it is revealed that there is a big business opportunity hidden here.

It was Zhang Yi, the young man who created this new business model, which is free to pay for hardware, and does not make money on hardware sales, but takes a different approach and makes money through big data precise marketing.

Customers don’t have to pay for tablets, the merchant’s product sales have skyrocketed, and advertising revenue has become its profit-making point. This model allows three parties to win-win and each gets the right place. This is the most perfect business model.

For a time, Zhang Yi became a new generation of business idols, and he was still the kind of business idol with a halo of technology. This was more respected by others than real estate tycoons who rely on buying land to build houses.

Of course, huge profits have also attracted many media groups to devote themselves to this new business model.

However, after getting to know each other, they all stopped.

The threshold for entering this business model is too high.

First, in terms of hardware, you need to have a server cluster with a wide layout and a hardware product similar to a tablet computer, and then you need to have a computing system to complete the heavy tasks of collecting, analyzing and dividing information. Without these, there is nothing to talk about.
Chapter completed!