Chapter 235 Lithography Machine
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At the beginning of 2oo2, TSMC signed two upstream lithography machine manufacturers, Nikon, Plaster and Philips, Spain, each of them contracted two lithography machines.
According to Batumi's review standards and the original ordering cycle, the export of sensitive equipment such as lithography machines may take several months to review.
According to the process, the two companies that export equipment must first enter TSMC on Baodao to review the actual demand, and then decide the manufacturing time and delivery cycle of the lithography machine.
After all, the export of a total of four lithography machines is not a small contract.
But unlike before, the one who came to negotiate the purchase of lithography machines and represented TSMC, was actually Apple's purchasing specialist and several Chinese employees.
The representatives of the two companies looked at the people entering the door and their expressions were a little strange.
But I immediately woke up. As we all know, TSMC has been acquired by Apple and is considered one of Apple's subsidiaries. It is normal for Apple to participate in the purchase of bulk equipment on behalf of TSMC.
Philips and Nikon have deep cooperative relationships with Apple, and the procurement specialists of both parties are also familiar with each other. In this case, it was a bit unprofitable to deal with TSMC's high prices before.
In the past, the price of a lithography machine was US$150 million, and the customer required additional payment for training and after-sales maintenance.
There was no way, looking at the Apple Procurement Specialist in front of me, looking at them with a relaxed expression, just chatting about some interesting things, and not mentioning the negotiation of the procurement contract at all.
This is the other party giving them a warning! But there is no way, who made the other party a giant Apple in the technology industry?
Helplessly, the representatives of the two companies looked at each other and greeted Trek, who was in charge of the negotiations in Apple.
Trick waved his hand with a smile to signal them to be at will.
The two walked out of the conference room, picked up their phones and called the company leaders, and gave detailed explanations to the company about Apple's Trek's participation in the negotiations.
The company's leaders also have no choice but to do with Apple's behavior. After all, after spending huge amounts of money to acquire a company, it is really understandable to participate in the company's bulk contract procurement.
Although lithography machines are in this era, at present, only Nikon and Philips can produce them, and they can stick to the original price and use Apple as TSMC to make a slash.
But, do they dare? The answer is that they really dare not.
Sometimes a lithography machine may not be sold for a few years. The customer base is extremely narrow and it looks like a human price, but in fact, if you add research, the profit is not high.
Everyone knows that the real cost of a lithography machine may be less than 10 million US dollars, but the price can be sold for US$150 million. Even though they know that the price is too high, the purchasers have no other choice. The two companies are de facto industry standards and monopolists, and they can price as much as they want.
This kind of rogue move against TSMC, the other party can only eat Huanglian in a mute way, and he can't even say he has any pain.
But Apple is different. You have to dare to offer the same price as TSMC. Within two days, Apple will transfer all orders to other companies. Their losses will definitely not be the profit of a few lithography machines, but the profit of dozens or even hundreds of units.
Nowadays, a large part of the memory chips and hard disks produced by Nikon are purchased by Apple.
Philips, the most profitable one is its display department. In addition to the retail market, its largest OEM customer is Apple Computer.
When the Philips monitor was marked with the last shell, it replaced the logo with Apple's logo and entered thousands of households together.
How dare you offend such a funder? That's why Apple's representative Cui Ke is so handsome that he doesn't mention negotiations at all. He lets you raise the price depends on whether you are on the road.
You are so powerful that you can suppress others, but you can't resist, so you can only deal with it with a smile.
"Mr. Trek, you should know about the purchase contract with TSMC before, and the price is about $150 million."
After a pause, he secretly observed Cui Ke's watch on the opposite side, but found that the other party was just looking at the transparent glass in front of him, ignoring his own intentions, and couldn't help but feel angry for a while. He felt a little angry, "Damn, Apple is awesome, what can I do if I don't sell it to you?" However, in this case, I just think about it in my heart. If I really say this, he is sure that tomorrow he will be ordered by the company's leader and get out of bed. There is no second possibility.
Then the company will send another one, not only will it fully agree to the price of Apple, but it will also condemn him, blaming him for being ignorant of the current affairs.
Nikon's negotiator was even more unbearable. For Sam's father, their principles were always to kneel, kneel, or kneel). As for making money, don't mention it, as long as you don't lose money. You should know that Sam's country forced them to sign the square agreement to bring back their throne of the most economic power with one blow. They were not saying a word and obeying them.
Looking at Nikon's unprincipled flattery, Philips' representatives were really out of their way.
He is not afraid of opponents like gods, but of teammates like pigs. He has really realized the true meaning of this sentence.
In desperation, he had to say to Trick: "We Philips reduced the price from $150 million to $120 million. What do you think?"
Trek raised his eyebrows and glanced at the Nikon representative without saying a word.
The little dwarf corrected Masako and said seriously: "Considering our close partnership with Apple, we have lowered the price to $100 million each. Do you think it's still satisfactory?"
Trek put down the transparent glass of water cup at this time and said to the dwarf with satisfaction: "Mr. Yamaki, Apple will feel the deep intention of Nikon. I think we can go a step further with our current cooperative relationship with your company!"
"Hiyi, thank you Mr. Trek for your praise!" Yamaki Station
He stood up and bowed to Trick.
"You're welcome, Mr. Yamaki, we have always cherished our good relationship with your company!" Trek said with a wave of his hand.
When Philips' negotiator heard Nikon's offer, his eyes turned dark and almost spit out an old blood.
You, are you doing this? The price was reduced by one third at once. Isn’t this his? Isn’t it cheating?
Looking at the purple-black face of Philips' representative, Trek said with a cold smile: "It seems that Philips thinks that our Apple company is not worth mentioning, right? The price given is so excessive and there is no sincerity at all! After returning to the company, I will suggest to Mr. Jobs to re-examine your partnership with you to see if there is any need for it."
These cold words made the other person feel cold.
If the price of lithography machines causes rifts between Philips and Apple, you will never be able to redeem yourself.
Wiping the cold sweat that did not exist on his forehead, he gritted his teeth and said, "We will also reduce it to $100 million, no problem!"
On the surface, Philips' negotiator seemed to have been cut off one piece. In fact, he knew in his heart that as long as one sold, he would have a profit of at least 80%, and the painful table was just for people to see.
As a veteran who often participates in bulk negotiations, Trek is already very familiar with this kind of path and completely ignores the other party's performance of pretending to be pitiful.
"Okay, Mr. Anderson, we are all old friends, so don't be like this in front of me, everyone is with each other."
"I have heard of your price, and I also made a suggestion. The original plan was to buy four units in total. Now, I feel your sincerity and think that you can increase the purchase quantity to eight units. However, the price can only be 80,000 US dollars per unit. What do you think?"
Yamagi did not hesitate at all, immediately stood up and expressed his opinion: "Our Nikon company has no problem, guaranteeing the fastest delivery time, and upgrading one of them to the latest 2onm technology for free."
When Trick heard this, he immediately gave Shanmu a thumbs up with a smile.
When Anderson heard that the purchase volume doubled, his original crying face disappeared immediately. The proficiency of face-changing skills was comparable to the face-changing of the Tianchao Sichuan Opera.
After following Yamaki, he nodded and agreed to the purchase quantity and price.
Such purchases are equivalent to the production of their Philips lithography machine in several years. Back to the company, this is a capital that can be obtained. Through this contract, he quickly became the company's sales king, with bonuses, paid leave, and various welfare benefits being improved by a higher level.
"but!"
As soon as they heard this, the two of them immediately glared at Trick nervously, not knowing what other damage Apple would do.
"Actually, you two don't have to worry. I just mentioned that this contract, TSMC will send a little more training and take longer.
I wonder if you have any different opinions?”
"Damn, Yama and Anderson silently raised their middle finger at Trick. This is the case, can it still be called a condition? The contract is obtained, the money is placed in the company's account, and the rest of the matter has a bad relationship with them. The company wants to see that it is just a contract and US dollars. As for small matters like training personnel, it is insignificant or not."
Before Anderson could make a statement, Yamaki rushed to say: "Mr. Trek, please rest assured that this little thing is not worth mentioning. No matter how many people are trained, we are very happy and provide free accommodation."
Anderson was also unambiguous, and then Yamaki said, "Mr. Yamaki's answer is also my answer, and this is all a little bit."
In fact, for those who master the high added value of lithography machines and the sales of bulk commodities, apart from the sales book, whether the company loses money during training has nothing to do with them. It is really affordable to sell such a small matter to the other party.
Chapter completed!