Although there are constant protests on the discriminatory pricing of Colombian records in the country of Plaster, it cannot stop the record from being sold in the country of Plaster.

Walking on the streets of Ginza, Tokyo, there are almost all "love         way  you       lie" or "shape   of                                                                                            �

Looking at the popular sales data in various places, major downstream dealers are still coming to the door to urge goods.

Slaughter was so annoyed that he had no choice but to hand over the phone to the secretary, who could deal with these hungry dealers.

Turning his head to look at Zhang Yi who was sitting on the sofa, he couldn't help but rub the wrinkles on his brows hard.

"Zhang Yi, you don't need to look at the sales data. In the current month, the sales volume has exceeded platinum, about 10 million copies. The statistics of Europe and the Plaster Kingdom may lag for one or two days due to the time difference. As for the Celestial Empire, you know, piracy has become rampant on the streets, and we can't do anything about it!"

"It can be said that you won this bet agreement."

When he thought of losing the bet agreement and paying real money, the blue veins on Slaughter's forehead leaped.

Zhang Yi shrugged his shoulders, filled with a relaxed smile.

Looking at his hateful smile, Slaughter wanted to turn into a macho man, and beat this guy up so hard that he couldn't get up from the ground.

However, seeing the violent scenes played by Zhang Yi on TV, he could only give up his actions and fantasize in his heart.

"However, there is a problem. The inventory of records is very sufficient. Why do you have to suppress the goods and not ship them? Every big distributor only gives a little goods at a time. This method has stimulated these guys to go crazy and almost blow up my phone!"

Zhang Yi shook his index finger and said calmly: "We have no choice but to do with the pirated version of the Celestial Dynasty, but you should also see that on this record, the authentic sales of the Celestial Dynasty have far exceeded expectations. This is progress, and we need to see this progress. The concept of copyright needs to penetrate a little bit, not something that can be achieved overnight! You must know that Rome was not built in one day!"

"As for shipping issues, just listen to me! I promise you Columbia Records, counting the money and cramping your hands! This is just a sales method, you may not have heard of it, this is what is called hunger marketing."

"Hunger Marketing!" Slaughter was chewing on the meaning of these words.

"I don't know if you noticed it, because of our hunger marketing policy, there have been records scalpers in the market. They resell records they bought through hard queues. I heard that they actually made a lot of money!"

After saying that, he laughed.

Slaughter had a different opinion. He felt that if these scalpers were allowed to proliferate, it would seriously affect the enthusiasm of loyal fans.

"The enthusiasm of fans is indeed not to be slighted, but we must guide it reasonably and use it for us! This is the follow-up marketing plan I have prepared for this, you can take a look!"

As he said that, he took out a few pages of paper from his desk pocket and handed it to Slaughter.

Slaughter opened and looked, raising his eyebrows in confusion.

"Is this OK? It seems that this marketing plan is just promoting your micro-hard software store and some Apple products, which has no direct relationship with our record sales!"

"This is called derivatives sales. As the head of Columbia Records, the board of directors values ​​not how many records you sell, but profits. Using the popularity of record sales, you can make a big profit in my micro-hard software mall and Apple, why not do it!"

“The key is that you will start a record company that has another big profit margin in addition to selling records.”

After saying that, he smiled mysteriously at Slaughter.

“That is, dear Mr. Slaughter, you have created a brand new business model!”

“Create a new business model!”

Slaughter gently chewed the meaning of these words, which is the only way for some business leaders to become famous.

Later, when I mentioned this business model, the first thing I thought of was him, Slaughter. This temptation was too great.

The vice president is already on the ceiling of Columbia Records. If you want to climb up again, there is basically no room left.

And what the guy in front of him, who is younger than his son, most praised in the business circle is his unique vision. Every industry he is engaged in is created by himself and has a brand new business model.

And his cooperation has created a business model. The most valuable thing is that Zhang Yi is not interested in this honor and wants to give it to him. This is really sleepy. Someone gives a pillow, which makes people very happy!

Although Apple's mac     Os has been launched, its reputation was not very good in the early stage and its popularity was very low. I was trying to promote myself in what way! Unexpectedly, a phenomenal super platinum record in 1999, I want to cooperate with them in Apple to carry out a big wave of publicity.

Although Jobs understood that Zhang Yi's purpose of asking them to take a ride was not just for Apple computers, but more for his own software mall, but the software mall is built into the Apple system and the software mall is popular, doesn't it just mean that it also represents Apple computers?

Apple agreed to this cooperation without thinking.

Soon, on some TV stations, Apple stores were played and records were sold, and the goods were sufficient. I hope that the majority of fans who were queuing up could go to the Apple Store to buy albums nearby, and there were various discount activities. Everyone was welcome to visit.

Affected by this news, the queues at the record store have finally been relieved.

Originally, the Apple Store, which was neglected in the house, ushered in a peak in customer flow.

What are the discounts for entering the store? Buy Apple computers and get albums; the music player provided by the Micro Hard Software Mall can purchase genuine digital albums, with better music effects and more convenient playback.

Of course, Apple's new ipod music player has its small body and perfect sound quality, which also makes music fans excited.

It is this player that sends the popular sony walkman to the tomb of history.

For the first time, Jobs realized that clever marketing methods were actually more important than the product itself.

You should know that before implementing this marketing idea, the sales of Apple computers could only be said to be half dead. Although the ipod music player is already well-known, its sales volume is not worth mentioning.

With the help of the album's hot sales, Apple's computer and IPOD sales burst into a climax. Dealers and specialty stores in various places actually started to urge for goods for the first time.

This is simply incredible. Unexpectedly, a small marketing idea turned all this into reality.

The micro-hard software mall has also entered the horizon of ordinary American consumers in this way.

In fact, American consumers quickly discovered that the Microhard Microsoft Mall is not only the Apple version, but also the Microsoft Windows version. The Microhard Software Mall in Windows does not require strict review measures like the Apple system. You only need to enter the Microhard official website and download the client.
Chapter completed!