Chapter 702 Movie Peripherals
With the progress of society and the development of the times, the film and television industry is becoming more and more prosperous.
If the domestic movie box office could exceed tens of millions more than ten years ago, it would be amazing data and could be considered a successful work. If it could exceed 100 million, it would be enough to promote it vigorously in domestic media.
Only European and American movies can easily exceed 100 million yuan in movies of the same era, but it may not be able to make money even if it exceeds 100 million yuan, because for any big movie, the cost of shooting and promotion must be high. Although the box office is higher than that of ordinary movies, it may not be able to make a profit.
More than ten years ago, most of the movies with box offices of over 100 million were foreign movies, and few Chinese films had works of more than 100 million or 200 million. But now, the film market has suddenly exploded. As long as a movie is shot well, it is no longer difficult to break 100 million.
There are even movies that have exceeded one billion, and this is just the box office of Chinese movies.
After Guo Dalu's movies exceeded one billion, in the past two years, other directors' works have also approached the 1 billion mark. China's large population base has become the world's largest box office market, and movie box offices exceeded one billion in China is no longer unattainable.
Compared with ordinary domestic filmmakers, Guo Dalu has a greater reputation, the market operation is the most mature, and can also be released simultaneously around the world. Among the entire Chinese filmmakers, only his movies can achieve this level. If the rest of the filmmakers want to release globally, it is a big problem to convince foreign theaters just to convince foreign theaters.
Guo Dalu's film works have now become the symbol of China's films. The works of international directors have always had box office appeal, so foreign theaters will naturally not be very repulsive.
A week after the release of "Resident Evil", Ma Cheng came to Guo Dalu's house to report the box office to him.
"Mr. Guo, so far, the cumulative box office in China is 1.63 billion yuan, and the cumulative box office in foreign countries is 40 million US dollars. Overall, the box office is becoming stable and the response in countries around the world is very good. Only some people in the United States condemn this movie for being too bloody and violent, which will make the audience feel uncomfortable. However, I have spoken to refute the bullshit experts in the United States. The most violent and bloody movies in the world are basically derived from the United States. These bitches are still qualified to condemn the big stick with grenades? As expected, double standards are their usual means."
Ma Cheng said this and was a little angry, "I have now spoken to the heads of the film industry in Europe and the United States. If they want to get a piece of the Chinese film market, it is best not to make trouble. Damn it, and think that our Chinese was decades ago!"
Guo Dalu glanced at Ma Cheng, "Who, Mr. Ma is very tough now."
Ma Cheng laughed and said, "Our China is now the largest film market in the world. If foreigners want to make money in China, they must honestly cooperate with us. Otherwise, our theater chain will give them a full-scale suppression. Do you think they can still be arrogant? Of course, it is also a blessing for you. The better your film is, the greater the influence, the more I can speak loudly."
He smiled and said, "Although our Tianxi Film and Television Company is not an industry company, it has become one of the biggest sources of the entire Tianxi Group in terms of making money, and it is also the support of cash flow. Mr. Chen talked about you a lot during the meeting, saying that you are his greatest noble person in his life."
Guo Dalu sighed, "It is better to do movies than those who do business in the industry. This is the current situation. However, if a country wants to develop healthily, it must rely on the real economy. Tiger should understand this. I provide him with a capital chain, but I don't want to cause problems with the real industry of Tianxi Group."
Ma Chengdao: "There will definitely be no problem. The cars we make ourselves are now very famous. Even the aircraft manufacturing that cooperates with the government has become large-scale. Not to mention anything else, government procurement alone is enough to ensure the normal operation of our group."
Guo Dalu shook his head and said, "That's because I'm here. If I want to intervene, this company will definitely be swallowed up in one bite."
He didn't want to talk about this anymore, and now he changed the topic, "Lao Ma, my "Resident Evil" is very suitable for adapting it into a game. The last time in "Terminator" was not enough technical level and personnel in the domestic game industry. You invited foreign teams to make games, which cost a lot of money. Have you formed your own game team now?"
Ma Chengdao: "It has been formed. We will definitely pay great attention to the peripheral products of "Resident Evil" this time and will never miss any business opportunities again!"
Because the time of the Chinese film and television industry is too short and there has not been enough industrial chain yet, some filmmakers have lost many opportunities to make money. The biggest problem is the lack of development of peripheral products.
Just like the Terminator filmed by Guo Dalu before, it was very popular after the broadcast, but because of the lack of relevant arrangements, when Guo Dalu reminded them to develop peripheral products, they were a little confused.
Later, Guo Dalu improved the game settings for them. Then Tianxi Film and Television even hired a foreign game production team for a high price, which created the Terminator's game of the same name. However, because the production was not timely, when the game was launched, the Terminator's popularity had dropped a lot, resulting in the fact that this game has not made much profit until now, and it only made 20 to 30 million in a year. This is already very small for film and television companies with a much bigger appetite.
However, the rest of the surrounding areas have been sold a lot, such as the cost of Terminator's image, toy manufacturing, etc., and they also earn tens of millions, which are rare in other movies.
With this sweetness, Tianxi Film and Television has begun to pay attention to the peripheral products of the film and television industry. Recently, the newly formed game team is producing a game of the same name with the theme of the movie "Shaolin Temple", which wants to be promoted all over the world.
Before the release of Resident Evil movie, Ma Cheng had already received Guo Dalu's game settings and monster image design, so the game team had already started the game of the same name according to Guo Dalu's idea.
Guo Dalu’s ultimate goal is to increase efforts to develop film peripheral products and gradually establish a complete commercial film chain.
When every movie of Guo Dalu can bring about a wave of peripheral products, I believe that many filmmakers will no longer be careless about the logical deduction of the movie itself and the development of peripheral products when shooting movies.
In Guo Dalu's view, domestic filmmakers' money-making behavior of taking advantage of the popularity and instant profits is that they lack the strength to develop peripheral products, so they will short-sightedly make a profit without diving into making a movie with a logical and meticulous logic that can stand scrutiny.
If the development of peripheral products can keep up, I believe these people will not be so rude and mindless when making big movies.
Just like the movie "Terminator", the game came out at this time, and even the comics began to be serialized. A comic company specially bought the comic copyright of this movie, and then further filled the plot of the movie, and finally formed a series of comics. It is now sold very well in the comic market.
Just as Ma Cheng and Guo Dalu were discussing the development of this movie, there were suddenly some criticisms of Resident Evil on the Internet.
"What does Guo Dalu mean? Are our country's high-tech companies so inhuman? What does this movie describe our country's R&D department? This is a conspiracy theory!"
Chapter completed!