Chapter 364 We owe them a blessing
"This is a highly questioned film, a transformational work by a famous director, and a wedding gift from a husband to his wife - endless romance and infinite affection, all in "Roman Holiday"!"
In the past two days, both online and on major mobile clients, all of them are filled with advertisements, WeChat, hot chats, giant pandas, etc., whether on the Internet or on major mobile clients. As soon as you open these social software, what comes to you is the dynamic screenshots of the movie "Roman Holiday".
Even the largest online shopping platform in China, Sobao, has even appeared on the movie's advertisement. The big promotion of this movie shocked all netizens.
You should know that Sobao.com is a shopping platform that has just emerged less than two years ago. Although it is a new platform, because its owner is Tianxi Group, Tianxi Group has invested in the construction of the world's most extensive logistics company. As soon as it was born, it showed the momentum of joining Liuhe. All the small-scale online shopping platforms in the past could not beat him.
The previous online payment model has not been very useful, and logistics is even slower and shopping is very inconvenient. Therefore, those small online sales websites that are opened usually introduce items, which means that they spend a lot of time on advertising, and the amount of selling things is not very large.
But since the emergence of Tianxi Group's Sobao.com, a new and very complete payment model has also been born, especially Tianxi Group has set up a nationwide logistics company, and its shipping speed has shocked everyone's attention.
Because of the various conveniences and its extremely high security, Sobao.com has become the largest online sales platform in the entire China and even the world in less than a year.
Now this platform is not only attracting thousands of people in China, but also having a huge influence overseas. It has only changed its name, called Alpine shopping in Europe, Amazon shopping in America, and Kangaroo Network in Australia. The names of the websites are named after classic landscapes or special species in various regions, which are very suitable for the memory of people from all countries.
Although these shopping websites have been changed, the controllers behind them still belong to Tianxi Group and Guo Dalu, but the outside world doesn't know.
But even Sobao.com, the tip of the iceberg, is enough to attract the attention of the entire Chinese people. When everyone was amazed at the rapid rise of this sales model, they all felt extremely curious about the founder of the company.
Because according to internal employees of Sobao, the founder of the entire Sobao website is not Chen Ruihu, the chairman of Tianxi Group. Just like the WeChat dating platform, this company just borrowed Tianxi's name, but the actual controlling person is someone else.
So until now, the identity of this controlling shareholder has been discussed by many netizens, and there is no consensus.
What they did not expect was that even this shopping platform, which claims to be the world's largest, had specially added advertisements to Guo Dalu's new movie, which shows how Tianxi Group attaches importance to this movie.
Although the previous movie advertisements were overwhelming, they were at least restrained and did not break through the original publicity method. However, this is the first time that a full-network-style bombing like "Roman Holiday" is covered.
Not only is the entire network covered, but even the poster of "Roman Holiday" can be seen in daily living places, as long as the population is densely populated.
On the subway, on the bus, and next to the station waiting platform, wherever there is a display screen, there will be continuous flashes of Roman holiday movies.
The trailer only captures the scene where Princess Anne, played by Wang Xiaolu, is nodding slightly to greet everyone at the beginning, but just such a short shot makes everyone who sees them lit up. On the screen, Wang Xiaolu's elegant manner, noble demeanor, and elegant temperament that is reserved and arrogant like a white swan, sets up Wang Xiaolu's nobleness. In fact, there is no need to look at the plot, just look at her image, and the word "princess" naturally jumps into everyone's hearts.
When people describe a woman's noble and elegant nature, they often say, "You really look like a noble princess." It can be said that the word princess itself has the attribute of elegance and nobility.
But in reality, the Kingdom of Daxia is a state with a presidential republic. The previous dynasty died early in the morning. There was no such thing as a princess for many years. In other words, there are still some countries in the West that have constitutional monarchy. The royal family has always existed, but there are many princes and princesses.
Chinese people may be very familiar with domestic big names, but when they are involved in foreign countries, nine out of ten people are blind and don’t know anything.
At most, everyone knows Prince William of the British royal family, and that is known through the promotion of movies and TV. As for what Prince William looks like and whether he has outstanding temperament, many people don’t know at all. As for the name of the princess of the British royal family, there are still a few more people. It is estimated that among ten thousand people, one or two people can vaguely say it.
Many people are not even very clear about the constitutional monarchy of those countries. As for the saying "noble as a princess", it is basically a imagination of the whole people. It is difficult for someone to visualize it. This is just a vague concept. If you ask the person who says this to say what is the temperament of a princess, he can't actually say it.
It feels like this kind of thing is indescribable in words. Just like a novel, the protagonist in the heart of each reader is different, but if they really want to describe the protagonist in their hearts, it is difficult for them to describe it themselves.
Just like "The Legend of the Condor Heroes" filmed by Guo Dalu, why do everyone think it is good?
That is because the things Guo Dalu photographed are exactly the works that "this should be" in the minds of most people, so the Legend of the Condor Heroes will have so many praises.
Because everyone thinks that this drama has been filmed in everyone's heart, that's how it should be!
When Wang Xiaolu appeared in front of the screen, everyone would think that she was a princess, because in everyone's mind, "The princess should be like Wang Xiaolu!"
She showed everyone's image of a princess that had been blurred in their minds so nearly perfectly, letting everyone know that in reality, there is really a princess with such pure, reserved and elegant manners.
Even though Wang Xiaolu is just a rural girl in reality, in the movie, at the moment when she appears in front of the camera, she is an unquestionable princess!
And her image at this moment will always solidify on the screen and never wither!
"Oh my God, what did I see? How could Sister Xiaolu be so beautiful?"
"Wuwuwu, this is the princess in my mind! The actress who used to play princess was like a piece of shit in front of Xiaolu's sister!"
"Just paying attention to the image of Xiaolu, this movie is not to be missed!"
"If I hadn't known that this was Xiaolu's sister, I would have thought a princess would have appeared in front of me!"
"Tsk tsk tsk tsk, it seems that there is no change in appearance, but I just feel that at this moment, she reveals a sense of royal nobility from the inside out. Compared with her, the actor who played the princess immediately became a slut."
"Damn it, in addition to being curious about this movie, I'm even more curious about how much it cost to promote this movie this time! To be honest, this is the first time I have seen this all-round three-dimensional advertising bombardment."
"Yes, I was scared by Mr. Guo's big money! The promotional expenses this time will have to be over 100 million, right?"
"I don't think this kind of publicity is enough to be worth 100 million. The money spent on Sobao.com, WeChat, and several large websites alone should be astronomical!"
"But this is an art film. I haven't heard of a literary film with a box office of over 100 million yuan in so many years. Can he pay back the cost?"
"Tsk, I'll ask you one thing, will you go and watch this movie when it is released?"
"I'll definitely go! For Xiaolu and Mr. Guo, I have to go too! This is the wedding gift from Mr. Guo to Xiaolu, so I'll definitely support you."
"Yes, Guo Ye Xiaolu's wedding is a big wedding. As their fans and readers, we can't give any gifts, but we can still do this after supporting the box office!"
"Yes, we owe Mr. Guo and his wife a wedding gift. Now it's time to bless them with actions!"
"Go together, go together! We don't watch other movies of Mr. Guo, but we have to go to this one!"
Tianxi Film and Television Company, Huang Botao was chatting with Ma Cheng, "Mr. Ma, your promotional strategy is really big, aren't you afraid of not being able to recover the cost?"
Ma Cheng smiled and said, "This is the first love movie made by Mr. Guo and Wang Xiaolu. It has a special significance to them. Even if we know that this movie is losing money, we have to promote it vigorously. You must know that this is a wedding gift from Mr. Guo to his wife. Even Mr. Chen is very concerned and specifically instructed me to do my best to advertise!"
He said to Huang Botao: "You have watched the movie too. Actually, I think that even if this movie is not advertised, it will sooner or later be well-known to all viewers. The gift that Mr. Guo gave to his wife is really sincere!"
Chapter completed!