After the interview with Oriental TV on September 29, on the morning of September 30, the Anta Sports Company team that had contacted Pan Xiaowen arrived in Shanghai, and the two sides began to have preliminary contact on Zhang Huasong's endorsement of Anta Sports.

Anta has many sports signing stars, including Wang Hao, Kong Linghui, Guo Jingjing, etc., all Olympic champion sports stars.

However, these events are all advantageous events of China. There are too many people who can win Olympic champions, which makes the popularity of these signing stars less popular.

Moreover, these people are only highly well-known in China, but not well-known abroad. Therefore, they cannot provide any assistance to Anta entering the international market.

Anta originally wanted to sign Liu Xiang, but Liu Xiang was at the peak, with a high endorsement fee, and the 110-meter hurdles were only attracted national attention in China due to historic breakthroughs. Liu Xiang is not well-known in the international sports industry.

When the reporter interviewed Tyson Guy at the World Championships of the Big Board, Guy could tell that it didn’t even know who Liu Xiang was.

But Zhang Huasong's appearance made Anta Sports's eyes shine and he immediately had a better choice.

The 100-meter sprint is different from the 110-meter hurdle. The 100-meter sprint event can basically be called the world-wide take.

Even now, although Zhang Huasong is not as popular as Liu Xiang in China, he is definitely higher than Liu Xiang in the international arena.

However, neither of them has been on the international celebrity popularity list yet, and I don’t know how much difference they are.

But no matter what, Zhang Huasong has only been in the industry for a few months and has not won the Olympic champion. His current endorsement price is definitely lower than that of Liu Xiang. However, with the strength shown by Zhang Huasong, he is basically more than 80% sure to win the Olympic champion.

Moreover, it can also have international influence and help Anta open up its international market.

So, when Zhang Huasong broke the world record and won the World Championships, Anta began to consider signing Zhang Huasong.

When he won the IAAF year-end finals championship and once again broke the world record, Anta contacted Pan Xiaowen and asked about his intention to sign the contract.

Now, Zhang Huasong defeated Asafa Powell and Tyson Guy for the third time, and won three games and basically became the world-recognized No. 1 100-meter slew man in the world.

Therefore, the team of Anta Sports Company could not wait to contact Pan Xiaowen and wanted to start communication as soon as possible. After obtaining consent, they rushed to Shanghai City and officially contacted Zhang Huasong for the first time on September 30.

In the small conference room of the hotel, Anta Sports people first congratulated Zhang Huasong on winning the Shanghai-City Golden League, and everyone started to get to the point.

The main reason is that Pan Xiaowen talked to the people of Anta Company according to Zhang Huasong's wishes, but Zhang Huasong did not interfere.

Some things involving interests are better for the broker to bargain, so as not to make Zhang Huasong seem to be in the eyes of money or to argue during negotiations, and everyone is not good-looking.

The agents do this specifically. Everyone understands that there is much greater room for maneuver.

Anta has given a premium endorsement fee based on Zhang Huasong's current achievements and star rank, as well as expected achievements, which is very sincere.

They want to sign a five-year exclusive contract with Zhang Huasong within a sports brand, and continue to enjoy the priority signing rights within a sports brand in five years.

However, Pan Xiaowen proposed another contract model based on Zhang Huasong's intention.

Because Zhang Huasong has an all-round system, he will cross the border in the future, and he will achieve good results every time he crosses the border. Therefore, with the current results, no matter how he negotiates, it is impossible to reach a result that satisfies Zhang Huasong.

Therefore, Pan Xiaowen proposed an upgraded contract signing method according to Zhang Huasong's meaning.

Even Anta doesn’t have to give a premium, but signs a contract with the celebrity level based on Zhang Huasong’s current achievements.

However, the terms must be stated on the contract. In the future, every time Zhang Huasong wins an Olympic champion and a World Championship or breaks a world record, Anta will have to pay a championship bonus and an endorsement fee increase.

Even if you achieve certain achievements in other non-sports fields such as the music industry, you will have to increase your endorsement fee.

Anta was surprised by the signing model proposed by Pan Xiaowen, because many of the sub-items made them feel that Zhang Huasong seemed to be superman and could do any project.

Zhang Huasong interfered and said that he was just preparing for the contract because he didn't know what potential he still had to tap.

For example, now, except for 100 meters, he can at least have the potential to break a world record in 200 meters. At 400 meters, he has already achieved a national record in training. It is not impossible to run 44 seconds to compete for the Olympic championship in the future.

There are also long jumps, long-distance running and other events.

Perhaps, in the future, I will play football, basketball, etc., and even make movies.

So, let’s talk about these things first, so that we won’t be able to say it when we get it.

Of course, the specific increase in bonuses and endorsement fees cannot be determined now, because I don’t know which events Zhang Huasong will make breakthroughs in the future, whether it is a popular event or an unpopular event, whether the champion is a World Championship or an Olympic champion, whether it is a world record, etc.

There are also issues such as currency depreciation.

We have to wait until Zhang Huasong specifically wins the world-class championship in a new project or breaks the world record.

However, a general framework must be determined first. At that time, everyone will discuss it under the existing framework.

When people in Anta were a little worried when they heard that Zhang Huasong was about to try so many part-time projects.

What they are now interested in is Zhang Huasong's world dominance in the 100-meter sprint field. Don't do other events, and delay the 100-meter sprint. If the Olympic champion is not even won, wouldn't it be a big loss?

In the field of track and field, what other events are more attractive than men's 100 meters?

No!

Therefore, Anta proposed that Zhang Huasong must practice other events only when he ensures that his 100-meter sprint can win the Peking Olympic championship.

If Zhang Huasong cannot win the Olympic championship, it will be considered a breach of contract. Although it will not be said to be deducted from the money, there will be no rewards for winning or breaking world records in other events proposed by Zhang Huasong.

Most people dare not write Olympic champions into contracts, but Zhang Huasong is not afraid!

Therefore, he agreed with certainty and could promise to ensure that he would win the 100-meter sprint championship in the Peking Olympics!

Then, on the premise of winning the 100m Olympic championship, you can only increase the winning prize and endorsement fee of Anta if you win other events or break the world record.

This is a complex and long-term cooperation agreement, which cannot be explained clearly in just a few words. It involves contract, law, finance and other terms, and Pan Xiaowen needs to find a lawyer to assist.

However, everyone has reached a verbal cooperation framework. The rest is that Pan Xiaowen and the other party discussed and confirmed the detailed endorsement content one by one.
Chapter completed!