As a very capable king, Henry IV's achievements are beyond doubt. Of course, there are common problems with some very capable and aggressive rulers.

It's no big deal to talk about pomp and other things, right?

The king who vowed to have a chicken in the pot of every French farmer obviously could not accept that he lost to Genoa's vampires in trends and pomp, so he also sent people to China to find the right person and buy the right furniture. He also needed a Chinese house and a teacher who was familiar with Chinese etiquette.

As the saying goes, if you do the best, you will follow the ruler and you will follow the other person. As a ruler who holds power, you will be seen by people every word and action, and you will keenly follow the ruler's interests to dress up and play a pleasing role, thereby gaining political and economic benefits.

Of course, such things often lead to more people blindly imitating them. It is obvious that they cannot obtain political and economic benefits, but it does not hinder their art.

Henry IV learned that Governor Genoa used chopsticks to eat rice and Chinese food purchased from China, bought Chinese wine, and found rice seeds from China to plant them on their land. In order to always eat rice in the future, he immediately ordered his subordinates to do the same.

I found Chinese tableware, looked for Chinese chefs to serve him privately, and then learned to use chopsticks, learn to eat rice and Chinese cuisine, and high-end liquor made in China, and then learned to play the role of the Governor of Genoa in his Chinese banquet hall to show off.

He was the only one who mastered the use of chopsticks and formatted tableware and the eating methods of Chinese food. The nobles watched him do it and then studied clumsyly, which made him extremely satisfied.

So the French nobles began to follow their king's practices, pursue Chinese-style living customs and Chinese products. Just as the Roman nobles were proud of wearing Chinese silk clothes a long time ago, the French nobles began to advocate a Chinese-style lifestyle.

Wear silk clothes, long boots, folding fans, drink green tea, eat rice and Chinese stir-frying, and drink Chinese liquor.

China's colorful food production methods and various colorful seasonings greatly surprised these European nobles.

Italian cuisine that has resurrected in Italy since the Renaissance and French cuisine that began to rise in the mid-16th century are still in an early state.

It is quite different from the Chinese cuisine that began to flourish in the Song Dynasty and further promoted by the Ming Dynasty. Coupled with the pursuit of the upper class, it is naturally recognized as a high-end diet.

So the French nobles began to eat Chinese food, drink Chinese wine, and drink Chinese tea as fashionable and elegant, and the demand for Chinese goods increased greatly, almost to the point where the Chinese shop "Shenglong" under the dominant Qinhuangzhuang system in Paris could not satisfy the inventory of "Shenglong" that was driven by the Daqin Huangzhuang system.

Further opening more shops has become an urgent need.

Fortunately, opening more stores is already Xiao Ruxun's established plan, and the relevant preparations have been almost done. Xiao Ruxun's plan is to build the earliest Chinese brand chain group in Genoa and France, and the group's name is "Shenglong".

Now it is a hodgepodge similar to a department store. After everything is ready, it will be separated.

Those who sell silk cloth, ready-made clothes, tea, porcelain, Chinese gold, silver and jewelry, iron cookware, wine and food, and handicrafts, all of these must be done.

The initial group must have been run under the leadership of the Xiao Royal Manor, and all the income was included in the treasury. If someone from the public could do it later, Xiao Ruxun would not have helped.

Europeans need to make money together.

This business plan was fully supported by Genoa and France. The upper classes of both countries were very welcomed and could not wait to deepen their ties with China, hoping to know more about China. Some French nobles have even proposed the idea of ​​traveling to China to increase their knowledge.

Xiao Ruxun welcomes this. There are countless places and historical sites in China that can be visited, countless delicacies for them to try, and there are also sanitation standards and infrastructure far beyond Europe, ensuring that they can linger.

As long as they have enough courage and money, let them go.

In this way, Xiao Ruxun can add a tourism group to the imperial village system, which is specifically responsible for receiving foreign tourists and undertakes the business of wealthy people in their country wanting to go out for fun.

In short, Xiao Ruxun needs a lot of money. In addition to his thriving fiscal revenue, extra money is also very necessary. His own treasury also needs to maintain sufficient income at all times.

Although various benefits are customized every year, in addition to these benefits, a large amount of additional rewards are subject to the treasury, and the treasury is not responsible for such additional rewards and welfare expenditures.

The treasury, which is difficult to support even if the income is greatly increased, feels very embarrassed. If these incomes are increased, the Ministry of Finance will be in a state of discomfort with Xiao Ruxun.

So Xiao Ruxun found that domestic demand has reached its peak for the time being and could not be reduced even if it was reduced, so he would greatly expand the market and open up sources.

Europe, a treasure land that has sucked the blood of America and Africa for one or two hundred years, is really sorry for Emperor Xiao who has worked hard to rebel for success.

France and Genoa were the earliest experimental sites. The experiments in these two sites were successful. Xiao Ruxun also planned to establish diplomatic relations with other continental countries, such as the Netherlands and the United Kingdom.

And now it seems that this experimental site is very successful.

After Genoa's aristocratic and wealthy businessmen led the fashion trend in the Mediterranean, the behavior of the French aristocrats also led to the trend of the European folk.

The shops and hotels opened in Paris are full of every day. Fortunately, they were prepared and introduced an appointment system to ensure the quiet, high-end and tidy inside the shop, meeting the needs of the nobles and wealthy businessmen.

Because there are only Chinese stores in Paris and Genoa in Europe, and the number of stores is still small.

These shops cannot meet the huge demand. The upper class in Europe is crazily pursuing Chinese aristocratic life, and the demand for Chinese goods has increased instead of decreasing, making it even more enthusiastic.

Nobles from all countries are pursuing Chinese goods. If you can’t buy them through formal channels, you can buy them through black market channels. You would rather pay many times the price than get face in front of your colleagues. That is really important.

The already expensive Chinese goods are more expensive and business opportunities are more prominent.
Chapter completed!