Chapter 106 The pig that was blown to the sky
Three months later, after the initial surge, the sales data of Trajectory 1.0 entered a relatively stable period of increasing. The highest value of the year-on-year growth data in the surrounding units has exceeded 80%, which is an extremely amazing data.
However, when the previous original user data was fully developed, the sales growth began to gradually decline, and finally began to rise slowly again after falling back to around 15%.
According to Qi Wensheng's calculations, after entering the stable period, sales growth no longer depends on thoroughly understanding the original data of old customers, but mainly relying on seizing the market share of other manufacturers.
At this time, many car manufacturers finally reacted. Even the slowest reaction was alarmed by Buick's sales data. Major manufacturers were studying the reasons for the surge in Buick's sales and the impact they caused.
Not only are many car manufacturers studying Buick because of their own stakes, but many automotive media, financial media, and even comprehensive media are looking at it to study Buick's sales surge.
There is no consensus on all kinds of opinions.
Some people believe that economic development has led to a shift in the brand preference of consumers. People have started from the state of eating full to the state of eating good food. Buick, as a mid-to-high-end brand among ordinary consumers, just caters to this change in social trends. The appropriate brand positioning makes Buick just stand at the tide of the social tide and become the pig being blown into the sky by the wind~~~
Some people believe that Buick's success this time was just a temporary lucky draw, because Buick did not withdraw from any popular models, and the time limit for its sales surge was very obvious. At that time, Buick did not launch any new models, nor did it have any major technological improvements. If this is a success, it is just the success of marketing methods. Buick overdraws market demand in the short term by renting instead of buying and solving license plates. This surge will definitely not last long. When marketing methods begin to become weak, it will eventually return to its original appearance~~~
Some people believe that the impact of Buick's sales comes from recent tariff negotiations, and the adjustment of auto parts tax rates has made Buick a beneficiary. After the exchange rate amplification effect, this potential benefit will eventually be revealed in Buick's brand sales. It can only be said that Buick just happened to become a lucky boy~~~
Some people say that it is the domestic auto manufacturers' staying in place and the unimprovement of Japanese and Korean manufacturers that have led to the increase in Buick's sales. The lost share you runs into other people's bowls, which naturally highlights Buick. This is not that Buick has any outstanding features, but Buick has not made any mistakes. Waiting for the defeat of the enemy by being unbeaten by yourself is exactly Buick's secret weapon to defeat other brands~~~
Among the many chaotic voices, some people are approaching the truth, because it is difficult to truly keep it confidential in the same circle. The betting agreement between Qi Wensheng and Mo Hui was spread as a legendary story, and some key or non-critical information was gradually disclosed.
Some people pointed to the core of the problem and attributed the surge in Buick's sales to the application of precise marketing methods. They also listed various media resources that Qi Wen used vividly and the time point of use, which coincided with the time point of sales surge.
Even Mo Hui and his company were not spared from this trend and were exposed by the media that had good things. When some media released the whole story of the matter based on the guidance of Buick's internal relationships, some media exposed Mo Hui and his company's information.
In the media spotlight, personal information is difficult to keep confidential. Mo Hui and his company also enjoyed the treatment of being treated with human flesh, and all the details were presented to the public in detail.
At this time, people found that Mohui was just a lucky person to make money by stock trading. His company had no performance in the software field and had almost never made any money. The R&D department was always in a loss state, and even Mohui's company did not even have a real sales department, and even had a detective department. This company structure is also weird enough.
Then people discovered that Mo Hui had no other highlights in his entire life except for making money for luck in the stock market. He could be said to be an ordinary person who could never be found in a crowd of people. If he had eliminated his lucky factor, this person would be just an ordinary programmer who could no longer be ordinary.
It would be a bit unacceptable if he had to put the honor of making Buick's national sales soar by more than 100,000 vehicles. It was like catching someone on the street and putting him in the position of Buick's general manager. He suddenly showed super management skills and increased Buick's performance by 30% out of thin air.
So many doubts began to siege this view, and even questioned the real ability of big data software, thinking that this was a sensational report and a title editor's behavior that was inadequate in professionalism.
The chaotic voices make it difficult to tell the truth, especially for non-professionals outside the industry, who have no motivation and ability to tell the truth at all, so this debate over Buick sales is just a media verbal battle, adding some talk and jokes to the public after dinner.
However, for some industry insiders and professionals in some fields, Mo Hui's track 1.0 has gradually become the focus of attention. Big data companies in various industries and keen-eyed car manufacturers have devoted their energy to seriously study this case and tried every means to obtain detailed information.
All companies began to use methods on the desktop or under the desktop to find relevant contents of Trajectory 1.0. So Qi Wensheng's department began to encounter frequent directional poaching, and his subordinates were seduced by various irresistible conditions.
The same situation also happened in Mo Hui's company, and it was even more intense, because Mo Hui's R&D team was the creator of Trajectory 1.0, and it became a severely affected area for poaching. In just over a month, Mo Hui almost became a commander with a bareback.
Originally, the R&D department with more than 40 people quickly turned into three or two kittens, and in the end, only Wang Pengpeng and Qu Lingshan were still with Mo Hui.
Wang Pengpeng has a good relationship with Mo Hui, and he is a standard technician, so Mo Hui can understand his choice. However, when someone pays a high salary to poach Qu Lingshan and she refuses, Mo Hui is a little confused.
"Why don't you go for Ford?" Mo Hui found an opportunity to ask Tina. Ford gave Tina a high salary of more than 30,000 yuan and also gave Tina a manager title, with very good conditions.
"You want me to go?" Tina glanced at him.
Chapter completed!