Chapter 36 Evergreen Money Tree
Takahashi really entered Sega's company and came to this conclusion after a deep understanding.
There is no right to speak without investigation. Although Takahashi did not deliberately spy on Sega's internal dynamics, Takahashi felt that even without the game "Shenmu", they would sooner or later fall apart.
In fact, there have been signs before.
In fact, all the arcades in Sega before were the main designs of Sega itself. The technical support provided by other enterprises and institutions can only be regarded as a kind of technical cooperation.
"VR Warrior II" is a game that has brought Sega to a new level, which is much different.
The core technology of this game, or hardware technology, does not come from Sega himself. Even the design of the entire machine is made by a military-industrial complex in the United States.
The whole process cost Sega a lot of money, but the result was also very good.
However, this shows a problem. Sega's technology can still cope with it in the past, but in this era, it is really too late to do so.
In the past, Sega, who used to rely on technical strength to crush his opponents. Whether it was an opponent in arcades or an opponent in the home machine field, now his technical strength is no longer his own.
Like Nintendo, a mortal enemy in the home computer field, it is also possible to complete product development by relying on external technology.
This creates a question. Since they can cooperate with you, why can't they cooperate with others?
Even if you really sign an exclusive agreement, do you really think others will help you wholeheartedly?
You know, there are countless hardware developments with Nintendo.
From Hudson to Sony, there are at least twenty Japanese companies that have conducted technical cooperation with Nintendo on home gaming consoles.
Not many of these twenty companies have survived.
And companies like Sony, which are both powerful and rich, have started to help Nintendo design game consoles at very low prices since the era of super red and white machines.
It’s not because they are Japanese Lei Feng, but because they are looking for opportunities to enter home video games.
Isn’t it a very cost-effective business to learn how to make a game console without spending too much money as tuition?
even……
They can also sign some inconspicuous small treaties on the contract to satisfy their desires.
If it weren't for the fact that Nintendo's legal department had a keen sense of smell, in fact, half of the game distribution rights of n64 are already in Sony's hands.
Once in addition to Nintendo itself, others have the right to publish Nintendo's own game console. One thing will happen, that is, everyone will go to another agency to publish their own games, rather than to find Nintendo.
It’s not that everyone disagrees with making money by publishers and platformers, but like Nintendo, it’s almost like it.
There is no platform to make games, and all the risks are much better.
This is also the reason why Sega's machine sales may be only one-tenth of Nintendo's, and in the event that one-tenth of that of Sega, there are still manufacturers who are only willing to make games for Sega.
Because, Sega is more gentle and gentler than that.
Now Sony has become a better choice than Sega.
First of all, it is Sony's sales channel.
You know, Sony is a world-class company that rose after World War II in Japan.
This company, which started with audio and video entertainment, has a complete distribution system all over the world in the distribution of records and CDs.
The CD used by the PSS host as the carrier of the game, and the packaging of the game is almost the same as that of the CD, so it can directly use the CD sales channel seamlessly.
Not only in Japan, but also in the United States and Europe, they are quickly seeing their own games by thousands of potential players.
You should know that the European market, whether for Nintendo, Sega or Wanhu, is a difficult bone to crack.
Because Europe is really too complicated, it doesn’t matter how many countries are, and each country also has its own language usage area.
For example, if you have published it, there are traditional French-speaking areas, as well as some speaking German and some speaking close to their country's languages.
Therefore, a game needs to be in a country with a lot of localized versions.
In front of two seemingly similar language areas, you should also translate accordingly according to their respective language characteristics, otherwise you will be irritated.
The price of raising such a group of professional translators, including tens of thousands of households, is very high.
However, Sony can directly master these translators with high proficiency through his record packaging channels.
This is equivalent to the initial cost, and it was directly made by Sony Music Entertainment, and Sony Interactive Entertainment came to pick fruits.
However, although Sony has many internal factions, it is worth being happy about.
Sony Music Entertainment and Sony Interactive Entertainment are now basically in one team and two brands. Everyone is doing things for themselves, so they will naturally do their best.
Sony is not a special popular country in Europe, and the game it promotes is "Crash Wolf" produced by Naughty Dog Studio.
This is also why for many Europeans in the future, the game that most memorable for them is "Crash Wolf", which has a considerable reference to the "Super Mario Bros" series and the "Sonic Sonic" series.
It’s not because European players believe in some wolf totems, nor because they hate the short-handed and short-legged plumber, or because they say they are Italian-born plumbers, nor because they don’t like cool hedgehogs, but because they have never played these games at all.
The game "Crash Wolf" is the first game of this type they have seen.
Although Wanhu did a good job in mobile handheld, because Wanhu had never launched its own host, this opportunity was given to Sony.
It is actually not easy for Sony to get this opportunity.
Isn’t this just one day after spending so many years in the video game industry?
As for why Sony cares so much about the video game segment?
It is because they have gained a lot of money in the music field and know that the wealth created in the cultural and entertainment field is no less than selling hardware machines.
You should know that most businesses are a one-time deal, and although cultural and entertainment also have trends, they can stand firm if they really build a platform inside.
Will Sony Music Entertainment go bankrupt if the blues are popular this year and the folk songs are popular next year?
No, no.
Chapter completed!