Chapter 11 Standards
While the US game market is growing steadily, another major event has happened in the Japanese industry.
Bandai, who has always been playing in the video game market, actually killed Namco, one of the arcade giants that intends to acquire it.
The two companies merged in a short period of time, and the new company was renamed Bandai Namco.
Bandai, the company started out as a company that produces comics and animations. Due to the production committee system, it has gradually accumulated the copyrights of many famous works.
Therefore, they released many fans-oriented works on the red and white machines and arcades.
As we all know, the core of fans' work has always been two words - cheating money.
As a famous B-consortium, this is naturally even more so.
Although the quality of the game itself is not very high, I am not afraid that fans will not buy it. Therefore, Wanda made a lot of money even if he lay down.
As an arcade giant, Namco naturally fell in love with the copyrights that Bandai held in the morning. No businessman doesn’t want to make money while lying down, right?
But although Bandai is not as rich as Namco, it is not short of money. If you don’t lack money, if you want to acquire it, you can only maliciously acquire it.
After all, Namco still has to write about face and has not done that.
Therefore, the double convenience has been in negotiation.
Perhaps it is because of the efforts of the negotiation personnel of both parties that this line has not been broken. After all, with this reason, we can go out together to spend time together every day, and eat and drink together (harmoniously) money.
Unexpectedly, the electronic game industry took a sharp turn for the worse with the economic downturn, and Namco was in a financial crisis due to the newly built amusement park.
Taking advantage of this time, Wandae turned over and became the master, but instead merged Namco.
The meaning of strong alliance is naturally unexplainable.
One has many popular copyright resources in his hands, and the other has excellent game production capabilities.
Although the idea of merging between the two parties is still to make money, the game quality of the climbing derivative game still makes players feel the benefits.
In fact, in the past, Bandai did not understand that fun adaptations could be sold more than non-fun adaptations.
But they have no choice. Large manufacturers with excellent production capabilities and first-tier manufacturers are unwilling to produce adapted games for Bandai.
Because this kind of adapted game is just a one-time transaction, even if it is sold well, there is no possibility of developing sequels or selling peripheral products.
Therefore, Bandai can only find second-tier and third-tier manufacturers to develop games on their behalf.
If you think about it carefully, it is not unforeseen that they can survive a prosperous industry in an upward period and live a half-dead life.
Although strong alliances are beneficial to them and players, one side can make more money and the other side can play more fun games.
However, life is not easy for other manufacturers in the industry.
The electronic game market in Japan has long been fully developed. It is not the days when everyone has money to make money together. It has become a game where you make more money and I make less money.
This is from the Blue Ocean to the Red Ocean. If the family eats more meat, the others will naturally eat less.
The situation in Japan's electronic game market has further deteriorated. The market is still in turmoil.
However, all this has little impact on Wanhu. Wanhu has two pillars: "Game of Destiny" and handheld consoles, and its performance in Japan is still on the rise.
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Nick has been busy with a lot of things recently. One of the more important things is to invite American computer game manufacturers to Wanhu North America to attend the graphics card exhibition held by Wanhu North America.
Although the market for computer games is smaller than that of the console market. However, in a country with a population of hundreds of millions, even the niche market is no longer niche.
Therefore, although the computer game market is not very large, some representative game manufacturers and publishers have appeared in the jungler, such as Xueleshan Entertainment, which is one of them.
Nick has been working for several years. Although the graphics card is just an external device that enhances the performance of the computer, Nick still understands it very clearly at the headquarters.
The headquarters hopes to create a standard with the graphics card display enhancement components to capture all the manufacturers who make computer games.
Although there are no obvious benefits in this short period of time, from a long-term perspective, setting standards is the most profitable.
Once the standard is established and this standard becomes popular, it is recognized by the market.
Then, you can raise the threshold to make a profit.
This is also the reason why a series of Japanese manufacturers such as Sony, Panasonic, and Hitachi are keen on setting standards.
However, it is certainly impossible to eat alone in setting standards. In this invitation meeting, this brand new computer display standard will be invited by Wanhu to join the standards committee in preparation.
Nick believes that the emergence of graphics cards will bring a revolution to computer games.
Even the fact that computer games are very niche will be reversed.
Nick has seen how powerful the graphics expressiveness of the computer that has been added to the graphics card is. It can be said that the best graphics card can show the graphics half an era ahead of the current host.
As the main promoted graphics card, it can also be consistent with the performance of this generation of host screens.
Such a graphics card that is mainly sold is only about one hundred dollars.
Although the price of the Super Nintendo Entertainment System is only $199, Sega's console was reduced to $159 after the Super Nintendo Entertainment System came out.
It seems that it is meaningless to compare them with computers that cost two or three thousand dollars.
But don't forget that most American families have computers. Just plug in a graphics card that costs only $100 and you can have the same effect as the host.
Although I intuitively think that I can definitely sell it, I still have to be realistic. After the survey of the questionnaire, many potential users did say that they would choose to buy it, which made Nick more confident.
In addition, Wanhu's graphics card is also cheap among computer accessories.
You should know that the Moqi sound card launched by American companies is priced at up to $300. Although the innovative technology sound bar card was cut in the waist, it still costs $150.
The audio module built-in in Wanhu graphics card is no worse than the sound quality of the entry-level sound cards of these two manufacturers, and the price is not cheap.
If you benefit from publicity, you are not afraid of users not buying it.
"General Manager, the venue has been arranged. Do you want to check it out?"
"Go and check it out," Nick said.
Chapter completed!