On March 1, 1990, it seemed like an ordinary day, but something extraordinary happened in the Japanese gaming circle.

In Kyoto, at the Nintendo headquarters, Nintendo held a press conference. At the press conference, Nintendo released its own game&watch series, which is the subsequent model of the game watch series, gameboy Game Boy.

This machine uses an octet central processor and an octet graphics accelerator. Unlike the game&watch series, the new gameboy is no longer like the game&watch series. Because using a printed LCD screen, no matter how free a machine can move, it can only make two games at most.

The new gameboy uses a dot matrix LCD screen, and also supports replacement of cassettes.

Yu Jingjunping held up a small handheld console and said, "This will be an epoch-making product in the era of mobile electronic games!"

Junhei Yokoi held up a small handheld machine and drew a semicircle with his body as the central axis. The cameras of the reporters in the audience kept clattering the shutter, and the flash was like lightning on a thunderstorm day, without any intention of stopping.

As the director of the First Development Department, Yokoi Junhei was the absolute protagonist at this press conference. Of course, the more protagonist than him is the gb host in his hand.

Questioning session.

"Hello, I am Ogawa Mi, a reporter from Wenchun of Weekly. May I ask Mr. Junhei Yokoi, you said that the gameboy console is an epoch-making portable electronic game handheld console, and it can replace the game cartridges like a red and white machine. Can this game console of Junhei Yokoi play games on the red and white machine?"

After hearing the reporter's question, Junhei Yokoi nodded slightly and said, "I'm sorry, for various reasons, the gameboy console will not support the direct insertion of red and white cassettes, but I hereby assure you that Nintendo's first party will do its best to develop the gameboy console game! The first game "Mario Continent" is the representative of our sincerity!"

The reporter from Wenchun, who received a satisfactory reply, sat down, and the questioning session continued. The remaining reporters raised their hands one after another, hoping that Junhei Yokoi could ask himself.

Yokoi Junhei lit his hand and clicked a reporter. The field staff below handed the microphone to the reporter, "Hello, I am the real estate agency of the Electronic Games Entertainment News. May I ask Mr. Yokoi Junhei, Sega's 16 md hosts are sold very well in the United States. When will Nintendo's 16 md hosts be released?"

Yokoi Junhei said with a serious expression. "Sorry! Today is the press conference of Gameboy Game Boy Handheld. I can only say nothing about Nintendo's sixteen console plans."

At the same time, Yokoi Junhei made a gesture slightly, and the person in charge of the record quietly brought the reporter named real estate agent and the Electronic Games Entertainment News to the blacklist.

Of course, putting on the blacklist just means that there will be no deeper cooperation in the future.

The media is the uncrowned king. It is the medium for ordinary people to access information.

If there was no huge hatred, like this "Player Heart" journal, it would not be invited to the Nintendo press conference. Otherwise, in most cases, manufacturers would not have had a feud with the media.

It’s better to say that the media is like a dog skin plaster or what the media is.

A major feature of the media is that when you provoke it, you will be criticized by a lot of bad reviews.

Moreover, Japan's electronic game media ecosystem is absolutely unhealthy now. In addition to large magazines such as "Player Heart", as well as magazines that specialize in providing services to our company's games.

The remaining small and medium-sized magazines evaluate a game not whether the game is really fun or not. It depends on whether the manufacturer has recharged it.

If readers who know the tricks in it often find that the previous and next issues of the same magazine may have two completely opposite conclusions. This is because they are recharged. In other words, the manufacturer's balance is insufficient and the manufacturer is forced to recharge.

Manufacturers don’t want to spend such unjust money, but manufacturers have no choice.

According to the current business model of Japanese home game platforms and arcade game platforms, the reputation of a game being released has even a decisive impact on the sales of a game.

Therefore, no matter how big or small the magazine is, as long as the subscription volume reaches an order of magnitude, it will be qualified to threaten the manufacturer.

In order for the sake of their games not to die because of the media's intentional blackmail, manufacturers can only pinch their noses and recharge.

Speaking of which, this is the sadness of the manufacturers and the sadness of the players. When a game is newly launched, players can understand the quality of the game. In addition to word-of-mouth, the rest is mainly to understand the quality of the game through magazines.

As a magazine that acts as an opinion leader, the preferences of the magazine will determine the readers' preferences and thus affect the readers' consumption choices.

Although Nintendo is not the first manufacturer to enter the electronic game industry in Japan, it is undoubtedly the most influential id video game manufacturer in this era.

In addition, the wealthy Nintendo is not disgusted with recharge, so in the week after the handheld watch launch, almost all mainstream Japanese game magazines and even mainstream magazines reported on Nintendo's gameboy.

At the same time, Nintendo also began to post GB posters in stores selling red and white machines. The promotional offensive wave after wave, some hard and some soft. The purpose is to brainwash players to consume and let players buy GB handheld machines.

Nintendo invests advertising so much at all costs because of the commercial nature of handheld consoles or game consoles.

Only if the number of this host is retained enough can some manufacturers be willing to come and make games and sell more hosts.

Therefore, the promotion in the early stage is to be able to have a good initial holding.

If we include R&D investment and advertising investment, Nintendo's handheld console can be said to lose one unit after selling one unit. It will not end until the loss of more than one million units sold, and the hardware will start to make a profit.

Of course, the account cannot be calculated like this. While selling hardware, it also sells games. For Nintendo, the profits of first-party games are terrible.

If the GB handheld machine can reach a red and white machine, there will be eight games for one machine, and three of them are calculated as Nintendo's first workshop.

As long as 200,000 gb handheld machines are sold, and the supporting cassette sales reach 1.5 million, the loss period of gb handheld machines will pass.

The sales of 200,000 units are all drizzling for Nintendo.

Just one week!
Chapter completed!