Chapter 82 'Devil City'
Korami is also a veteran in an electronic game manufacturer. Although it has launched a lot of shooting games in the past two years, it has brought the company's revenue to a peak.
but.
The overall situation is that Korami, who is vigorous and focused on the whole, is completely unsatisfied with the current achievements.
They don't want to just do video games, they want to make more game types and make more money.
And being able to create a new game type in this world does not mean that as long as people are smart, it is enough. Even if people have a very active mind, they need an opportunity.
It depends not only on one's own efforts, but also on the course of history.
Looking back now, whether it is Taidong's "Space Invaders" or Namco's "Pac-Man", it can be successfully produced and released, which is a series of accidents with very small probability.
Even the originator of commercial electronic games, Atari, was able to become popular with "Pong", which was a very accidental thing.
You know, the two founders of Atari paid $250 each, totaling $500, but in just one year, they used the game "pong" to make Atari's revenue exceed three million US dollars.
Why is the game "pong" popular, rather than the "Medes Odyssey" it borrows from, or the subsequent names such as "Victory!" and "Ball!" becoming popular is also a matter of luck.
The entire development of Atari was also full of accidents. Perhaps it was because the capital was too small and the market was expanding too fast.
Even if all their income is invested in the production of products, they can still only meet less than 30% of the market share.
And their business methods seem to be very tightrope today.
How to assemble the most arcade machines with the least amount of money.
Atari's solution is like this. They first ask suppliers for goods in batches, first and then pay for them, and the longer the payment period they can pay, the better.
However, it is unlikely that it will last for a long time, usually only two to three months, and the maximum is no more than one quarter.
When it comes to Atari, Atari can only take three days to turn these components into arcades and "pong".
Atali's "pong" at that time was completely in short supply.
The "Pong" arcade with a cost of three hundred dollars of components, labor costs and transportation costs is even sold for a week in the warehouse.
Atari was not in a hurry to pay back the payment for the goods, but was used to conduct marketing, build factories, purchase new office equipment, and repay the payment for the goods that had already expired.
Under such a dangerous development model, Atari has only achieved a starting capital of $500 in a year to a revenue of $3 million.
but……
The venture capital firm at that time liked Atari, which had a yearly revenue of more than three million US dollars, a net profit of more than one million US dollars, and a yearly profit of more than thousands of times.
However, they were not in a hurry to invest in Atari. Because for investment companies in Silicon Valley at that time, they couldn't understand the projects they operated by Atari.
They don't know whether video games will be like movies.
Although Atari's "Pong" looks extremely popular this year, maybe next year, in a few months, it will be like a movie. It was so popular before, but in a few months, no one will watch it again.
Later, Atari's development was beyond people's expectations, and its revenue easily exceeded 10 million in the second year.
In 1976, Atari began to seek larger funds. He chose the latter between listing and being acquired.
It was acquired by Warner Communications at that time, which was later Time Warner.
Before Time Warner acquired it, it was like a boy who said gently to a girl that I only rubbed it, ensuring Atari's autonomy, but after it was really acquired, all this became nonsense.
Warner Communications' short management slowly penetrated and finally undermined the original management team. The main business also began to tilt from arcades to household machines.
The Atari 2600 host launched relied on advertising offensives and soon achieved success.
Therefore, in the following years, Atari's annual revenue exceeded the billion dollar mark, and in the best year, even the revenue exceeded the three billion dollar.
However, such a relaxed success made Atari's Warner management feel inflated.
They don't allow engineers to put their names in games they make, they will cut off any projects that don't make large-scale profits.
In their opinion, business that cannot reach $30 to $40 million is not worth investing in.
However, if you cut the saplings to death without looking at them, how could you know if the saplings will grow into towering trees?
Moreover, they also refused to upgrade the Atari 2600. Although the Atari 2600 has been launched for several years, the hardware has lagged behind the times.
However, Warner managers believe that instead of upgrading hardware, it is better to use this money to advertise.
Because of their successes, they decided to push 15 million Atari 2600 hosts to the North American market on Christmas 1982.
In addition, he also collaborated with Spielberg to use the hottest movie "e.t. Alien" at the time to launch nearly 20 million of the game.
At that time, the game market was actually saturated with Atari 2600. The patience of players was also exhausted by one garbage game after another.
As a result, the electronic game market bubble that was blown up by using traffic to commercials and movies has burst.
The consequence of a large number of games being unsalable is that a large number of electronic games are sold, and selling cannot solve the problem. In the end, Atari's leader thought of a master move, and it was not enough to be buried...
Most of Korami’s employees have some European and American plots. Whether it is "Metal Equipment" or "Contra", many elements of American blockbusters can be found.
The breakthrough work they thought of recently, the new work that Korami only knows how to make the spell of shooting games is still a game with European and American culture as the background.
The name of this game was finally identified as "Castle of Devils".
It tells the story of vampires and vampire hunters.
The gameplay of this game is learned from Wanhu's popular work "Metropolis" overseas.
Chapter completed!