When Tec Japan was building momentum, Wanhu was very quiet in Japan. Although the business war was approaching the end of the year, it only put some advertisements on Tetris handheld consoles on TV.

As for other advertisements about Wanhu in Japan, it was basically all served by Sega and the co-host.

Although Sega has a set of arcade games, it seems that it always seems that it is almost the same for making home computer games. As for what is almost the same, Sega can't figure it out, and players who like Sega games can't figure it out either. Although the game media that can find problems can point out problems, it cannot solve the problem.

But the blind ** cannot solve the problem, and the people in the Sega game department are like fools in their reports. However, if they really get on, they cannot solve any problem.

There are many players and enthusiasts who really regard themselves as experts in making games because they read game magazines and know some stories about games.

Their opinions are what the editor wants them to have. And the opinions that the editor wants them to have are what the game manufacturers want them to have.

Who is the overlord of the current electronic game industry is of course Nintendo.

You should know that after the arcade shooting game "Iron Plate Array" produced by Namco was transplanted to the red and white machine, the sales volume reached 1.4 million sets.

This sales of one and four million units directly led to the construction of a new headquarters building in Namco.

The total sales of Hudson's two "Gold Diggers" exceeded 1.2 million sets, which also established the two companies' position in the home console field.

Electronic games produced by a few people in a few months can get such benefits. Not to mention calling Nintendo dad, even calling kittens and dogs is willing to call dad.

However, such huge revenue also sowed the seeds that manufacturers such as Namco finally parted ways with Nintendo.

Because, although Nintendo's console sales later became higher and higher, the revenue did not increase significantly, and there was even a significant decline.

Since the sales of consoles have been increasing and the sales of games have also been increasing, why do you make less money? Wherever you make money goes, it becomes an obvious problem.

I haven't made a lot of money. The manufacturers who have just entered the Nintendo system have tasted the sweetness and are naturally willing to call them dad. But the game manufacturers are still calling their dad and making less money, which makes people unhappy.

Put Japan aside first.

The main product operated by Wanhu North American branch is Tetris handheld console, while other console games produced by Wanhu are distributed by the host manufacturers.

The game "Metropolis" was released by Sega North America.

I don’t know if it was because of the Japanese in this era that were prejudiced against Americans, or if the American aesthetic was really so weird.

In short, the cover style of Metroid is a bit obscure after Sega localized in North America.

According to the settings, the protagonist controlled by the player in "Metropolis" is a young lady wearing a space suit. However, on the cover of the North American version, it looks very hideous and terrifying.

Due to the different TV formats in this era and the different market strategies of different regions, home game consoles in each country, even if the same machine, will be divided into versions of each country.

The game "Metropolis" was launched in North America basically on Black Friday in 1987.

In the eyes of the United States, which is very popular science fiction novels, and Americans whose aesthetic taste is very much higher than that of Japanese people, "Metropolis" is full of a different flavor.

Since the Atari era, it has been a very common thing to advertise on TV for electronic games. In 1987, several years have passed since Atari collapsed, and Nintendo has regained the reputation of electronic games. Therefore, Sega advertises on American TV stations, so it is natural that there is no need to worry about anything.

Although it is not the era when marketing is king in the Atari era and the quality of the game is not important at all.

However, TV advertising can still let players know that there is this machine and the most direct way to play this game.

Of course, the top advertising in the United States is also the Super Bowl advertising.

The United States is a developed capitalist country, and sports is an entertainment activity that most Americans like.

Although not everyone plays, it is indeed a normal thing to watch the game and support your favorite team in the United States.

As the highest-rated Super Bowl competition in the United States, it is naturally the most expensive advertisement.

However, although Sega is not short of money, she still lacks a little courage.

It would be too bad if American players don't accept such a large amount of capital without verification.

You know, an animation company like Disney, a company that sells employees' benefits as its selling point. It can make up for sixty dollars, sixty dollars, and one hundred dollars a day when traveling business trips. Putting an advertisement in the Super Bowl is almost equivalent to spending the salary of its company's employees for a year.

This kind of investment that costs nothing, the natural effect is also great.

If you take a game that is slightly confused by time and space, such as "Neil: Age of Mechanics", if you do an advertisement on the Super Bowl, the sales volume may be tens of millions.

However, most gaming companies do not have this capital.

Even a company of the magnitude of Sega, which accounts for almost a quarter of Japan's arcade field, does not mean that it can be advertised in Super Bowl at will.

But even so, Sega prepared 500,000 "Metropolitan" cartridges and was sold out overnight by American players.

Even after investigation, there is another ridiculous thing that happened, that is, the sales of Metroid in North America even exceeded the sales of Sega's current game consoles.

I don’t know if there are players in the United States who play one set, share one set with others, and then collect another set.

There shouldn't be too many such players.

As a normal player or family buys a card to bring. It can be said that the game "Metropolis" has become the escort masterpiece that Sega pays attention.

When Sega's sixteen-bit console was just starting to develop the market, people bought this console.

Everything is difficult at the beginning. If a console does not have a good game to lead sales, it is difficult to quickly increase sales.
Chapter completed!