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Chapter 39 Difficulty

After about a month of familiarity, in November, Wanhu North America entered a period of development.

Ten people.

Thirty people.

Fifty people.

One hundred people.

One hundred and fifty people.

Two hundred people.

In the end, the total number of salesmen in North America reached 200.

These salesmen are mainly responsible for selling the Tetris handheld consoles of tens of thousands of households to stores in various regions of the United States.

At the beginning, we adopted the strategy of first making and then making money, and we didn’t charge any money if we couldn’t sell it. We also opened small shops in the United States in a short period of time.

The reason why Wanhu North America is so anxious to expand its channels and recognizes providing large amounts of goods first is to grab the time. Before the Black Friday business war, as many stores as possible have Tetris handheld consoles.

Nick is not responsible for the specific promotion of the store now, but is discussing with several large supermarket chains. Can Wanhu's "Tetris" handheld machine enter the Black Friday shopping manual?

For Americans, the meaning of Christmas is very similar to that of Chinese people celebrating the New Year. Just as Chinese people want to buy New Year’s goods, Americans also have to buy many Christmas gifts, New Year’s supplies and other messy things.

Shopping manuals are the window for most people to understand products.

Although the civilian Internet in the United States was already relatively developed in 1987, it was quite difficult to see a picture as the speed of the water pipe that was smaller than the small water pipe.

Besides, computers now do not even have a graphical interface. In this era when commands are required to be issued when booting, high-tech and complexity can only suffer when using it to view products.

Because of the rich products, the weight of a shopping manual often reaches two or three kilograms. A thick manual is like a big dictionary. Before shopping, most families will mark the gifts and necessary items that family members want by searching for this shopping manual, and then they will go directly to the corresponding floor of the product.

For consumers, shopping manuals are their window to understand the goods.

For enterprises, shopping manuals are their window to let consumers understand the products.

In addition, although the shopping manual is thick, it is not a web page after all, and it cannot be unlimitedly introduced to the product.

Therefore, limited layout has become the focus of competition among enterprises.

For large chain sales companies, most manufacturers are disadvantaged groups in front of them. If manufacturers want to go to their shopping manual list or shelves, they often need more costs than small grocery stores.

It is certain that the shipment price is low, but there are also things such as delayed settlement of the payment.

Since this is the case, why do manufacturers still need to cooperate with large chain sales companies? It is because their sales capabilities are indeed strong.

"Manager Nick, if your company's products are added to the business war manual at the end of the year, the purchase price will be five percentage points lower, and the settlement cycle will be increased from three months to six months. In addition, your company will also be responsible for printing 10,000 shopping manuals."

The director of a large supermarket chain in his forties opposite said.

Because the shopping manual has a lot of pages and is printed with expensive copper plates. Therefore, the cost of each book is not low. At least the price of the factory in the United States is the ex-factory price of ten dollars per book, not counting as freight.

Because of so many "subborn" suppliers, supermarkets themselves often don't print shopping manuals.

However, don't think that the shopping manual is for free to consumers.

No no no no!

Shopping manuals also charge money. Although the price is cheaper compared to other books in the United States, it was expensive at that time because other books were expensive.

When American universities start school, if they buy new textbooks, they will need at least one thousand dollars to base their new textbooks this semester.

Therefore, most American college students prefer to buy old textbooks. Some textbooks can even be passed down for more than ten generations, and cannot be said to be "the treasures passed down by our ancestors". They can also be said to be stronger and stronger until the textbooks are re-educated.

The publisher naturally doesn't want students to do this, so the textbooks are revised every year. Although there are not many changes in general, the changes are quite large in areas such as after-class exercises.

Developed Americans, even poor students, still do not copy questions in straw paper like Chinese students of the same era. Therefore, copying has become a major scenic spot in universities. Almost every university has a relatively large copy club.

Nick was silent for a while and replied, "It's too much to reduce the price by 5% again, and at most two% lower. The checkout period is really too long for six months. You should know that although our Tetris handheld machine is not a fast-moving consumer goods, it can't suppress such a lot of costs. I think it's more reasonable for three months.

At the same time, there are too many shopping manuals for ten thousand. You also know that most families already have old shopping manuals. Our ten thousand households also plan to continue promoting them using posters and flyers."

Nick bargained.

Although Wanhu's product production location is in China and the production cost is relatively low, it cannot withstand such exploitation from dealers. Also, there is more than one large chain supermarket, which is calculated based on ten dollars per shopping manual. This chain supermarket costs 10,000 units. What about other stores?

If all of them are this standard, at least the shopping manual will cost about 500,000 US dollars.

If you add flyers and posters to promote and promote the cost of promotion, it is likely to reach one million US dollars.

One million dollars, almost 250 million yen.

If you advertise in newspapers, magazines, radio, or even on TV, it would be less than 5 million dollars.

but……

Even if Wanhu Headquarters fully supports the North American branch, even though he has almost no profit, he has already reduced the goods by nearly 500,000 US dollars, and his personnel expenses are almost exceeding 200,000, it is impossible for Nick to continue to burn money with the cecum.

Even if Takahashi agrees, others may not agree. Although Wanhu is largely Takahashi's one-man show, there is a board of directors, but only Takahashi and Pei are almost useless.

However, Takahashi cannot take care of everything. If the people below think that the funds granted to the US branch violate their interests, they will also use various methods to deal with the US branch.

Therefore, although Nick did not doubt Takahashi's support for Wanhu, he doubted whether his colleagues from the Japan Headquarters and China Branch supported him.
Chapter completed!
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