Chinatown defeated Barcelona four-to-one at the Berlin Olympic Stadium and successfully defended the Champions League, which detonated the world overnight, and countless fans sang praises to Chinatown.

Whether in the game process or the final result, Chinatown defeated Barcelona, ​​which made Chinatown not only the first Champions League champion to defend successfully since the reform of the Champions League, but also won the general recognition of fans around the world.

Compared with last season, Chinatown has become more mature this season, and its overall strength has been greatly improved. Especially the midfielder led by Isco, De Bruyne and Pogba, he is even more arrogant to European heroes and is known as a team that will usher in a new era in European football.

Head coach Zidane is also highly praised.

As a legendary superstar of the past, he led Chinatown to win two Champions League titles as soon as he debuted. This report card is no less than Guardiola back then. After defeating Barcelona and defending the Champions League title, Zidane still said calmly and rationally in an interview with the media that the team still has huge potential to tap.

"Yes, tonight is destined to be a sleepless night. We broke the defending curse of the Champions League, but I don't think we will stop there. I feel that we are fully capable of winning the third Champions League title. This is our goal and we should work hard for it."

Of course, Zidane's words were still taken out of context, because after that, he said that it would be extremely difficult to win the Champions League for three consecutive years, because all teams will target Chinatown.

But it is obvious that the media automatically ignored the latter sentence and instead marked the previous sentence with the key points.

Three consecutive championships are undoubtedly the most attractive hype material for fans.

The successful defending of the Champions League has once again attracted worldwide attention, and every move has attracted the focus of media and fans around the world.

After the team returned to Madrid from Berlin, Germany, they headed south from Madrid's capital airport. Along the way, there were spontaneous welcome groups organized by fans. After arriving in the southern suburbs, they attracted countless fans from surrounding Madrid to gather, held a massive celebration parade, and finally gathered at the Royal Stadium.

The entire Madrid region is celebrating Chinatown's defending the Champions League.

Chinatown has also invested a lot of energy and resources in the team's defending Champions League celebration, because other commercial facilities such as shopping centers around the stadium have been completed and will be officially opened this summer. This massive championship celebration will undoubtedly be the best warm-up.

With the strong promotion of the commercial department headed by Armando Marcos, Chinatown and other partners have successively launched a series of championship celebrations, with the goal of continuing this enthusiasm of the fans and striving to build the Royal Stadium into the most popular commercial landmark in the southern suburbs of Madrid.

But at the same time, news outside is also emerging one after another.

After winning the championship at Chinatown, the new season of the Champions League has come to an end.

UEFA officials soon announced the bonus allocation plan for the 2014-2015 Champions League season, with the total prize money of the UEFA Champions League reaching 900 million euros, a record high, while the prize money of the UEFA Cup has shrunk significantly.

This also basically reflects the current impression of European football on these two major events.

In the Champions League, Chinatown ranks second in European football with a total income of 65 million euros. This income not only includes the bonus, but also the share of the bonus pool. Since the Champions League final this season was once again won by La Liga teams, Chinatown does not have an advantage in the bonus pool.

The real income is Inter Milan, which comes from the Serie A. Due to the overall sluggish Serie A, Inter Milan is the only team. Although the Champions League performance is not as good as that of La Liga teams, it benefits from the large share of the prize pool. Inter Milan is actually the best in European football in terms of total revenue.

Barcelona, ​​who also reached the finals, won the third place with 61 million euros.

Winning the Champions League for two consecutive seasons has allowed Chinatown to make a fortune by simply sharing the prize money from UEFA, not to mention the profits off the court.

With Chinatown winning streaks on the court, the off-court operations have also begun to reap the results.

First, the completion and opening of supporting facilities around the club stadium will bring rich operating income to Chinatown in the next year. It is unclear how much it can be earned, but it is definitely a pretty generous number.

The stadium operation was also very successful. The club's season tickets are still in short supply, and it is also difficult to find a ticket, especially in some important games, and even queues are queuing until three to five years later.

In terms of business operations, Chinatown was also a great success, especially after successfully defending its title, some protracted negotiations finally came to an end.

A year ago, after the new stadium was opened, Chinatown began negotiations with Nike and Qatar Airways on new jersey sponsorship and chest advertising sponsorship respectively. Since the contract will not expire until 2016, the negotiations are not in a hurry, and it will take one year to discuss it.

Over the past year, European football has undergone tremendous changes.

In the field of jersey sponsorship, Manchester United, which originally belonged to Nike's camp, was poached by Adidas at a sky-high price of 95 million euros per year. This can be said to be a heavy loss for Nike, because it means that Nike's only sponsorship partner in the Premier League is Manchester City.

Therefore, on the one hand, Nike negotiated a contract renewal with Manchester City, and on the other hand, it was also actively poaching Adidas's corner, aiming directly at the Blues Chelsea, hoping to make up for the shortcomings in Manchester United using the combination of Chelsea and Manchester City.

But Adidas' offense is obviously not just the Premier League, but also La Liga, especially in Chinatown.

In the current La Liga, Nike sponsors two giants, Atletico Madrid and Barcelona, ​​and Adidas sponsors Real Madrid. However, in recent years, Real Madrid's performance has not been ideal. Although it invested hundreds of millions last year, its results have not improved.

In contrast, Chinatown has achieved outstanding results in recent years, especially after winning the Champions League, the team has also housed stars such as Hazard, Griezmann, Isco, Pogba and De Bruyne. It is obvious that the sponsorship signed with Nike that year can no longer meet the requirements of Chinatown.

Since a year ago, the two sides have started contract renewal negotiations. Nike is very eager to renew the contract with Chinatown, but the two sides are in a stalemate in the negotiations on the specific sponsorship amount and contract terms.

The two sides easily reached a consensus on leaving Nike's logo on the seat of the Royal Stadium, but there were quite a few differences in the sales of jerseys and shoes.

Nike hopes to continue the previous 55 cents, but Chinatown is more optimistic about the profits of surrounding products, so it proposes to pay 55 cents of shoes and clothing, but the income from non-footwear and clothing categories is all included in Chinatown, and only pays a small channel fee to Nike.

This is undoubtedly something that Nike cannot fully accept.

They had rejected Manchester United before because of this clause.

In terms of specific sponsorship amount, Armando Marcos believes that Chinatown's market influence in the Middle East, Asia and North America is not inferior to other giants, or even higher than Chelsea, so the team's jersey sponsorship amount must exceed Chelsea.

In order to poach the Blues, Nike issued a sponsorship clause of 65 million euros per year, and Chinatown must be higher than this number.

But Nike said it could not accept it because Chinatown sells people every year. Although it has outstanding star-making ability, there are not many superstars in the team, and its rise time is too short, so it cannot provide Nike with effective guarantees in the team's performance. They are only willing to give up 40 million euros at most, just like Real Madrid.

Chinatown believes that Real Madrid's contract was signed many years ago and is no longer in line with the current European football situation.

The two sides started a year-long renewal negotiation on this, and Adidas intervened strongly in the middle. Not long ago, when Chinatown successfully reached the Champions League final and the possibility of defending the title increased greatly, Adidas began to increase efforts, and Nike felt panic.

In the past year, Adidas has signed two heavy contracts in a row. Manchester United, with a 95 million euros, will start from 2015, and Bayern Munich's sponsorship contract is as high as 80 million euros. Nike is losing streak in the field of top European football teams.

After the restart of negotiations, Chinatown completely took the initiative in negotiations. Nike and Adidas competed for Chinatown's jersey sponsorship, especially after Chinatown defeated Barcelona four-to-one and became the first team to successfully defend the Champions League since the reform of the Champions League, the negotiations completely entered a white-hot heat.

A week later, Chinatown and Nike held a signing ceremony at the Royal Stadium. Nike successfully renewed Chinatown with a sky-high price of 100 million euros per year. This sponsorship once again shocked Chinatown the whole world.

One hundred million euros, surpassing Manchester United's 95 million euros, is the first sky-high price in European football.

Although the contract terms set a sky-high record, Nike is not a fool. Not only is it restricted in performance, but it also continues to continue the previous 50% share in terms of product sales, and the contract term has also been extended to ten years.

The president of Nike Europe responded to an interview with media reporters at the signing ceremony and said that they had estimated the influence of Chinatown's brand and its development potential in the next few years. It is expected that in the next ten years, both parties will be able to make more than 3 billion euros in the development of shoes, clothing and peripheral products, a large part of which comes from China.

At the same time, Nike also stated that the two sides will further cooperate on the development and development of the Chinese market, especially in youth training.

It is obvious that Nike signed Chinatown at a sky-high price, not only the team itself, but also the huge Chinese market behind it. After all, in China, Chinatown has a far greater influence than all European giants.

Public opinion is skeptical about Nike's contract, and some even think it is crazy, but the stock market voted in favor. After announcing the contract renewal of Chinatown at a sky-high price, Nike's stock price rose by 5%.

After the team renewed Nike's contract at a sky-high price, the negotiations on chest advertising sponsorship also came to an end.

Soon, Chinatown once again announced that it had received sponsorship from Qatar Airways from Middle East at a sky-high price of 60 million euros per year. In this five-year sponsorship contract, the fixed sponsorship fee was 55 million, exceeding the 54 million euros of Manchester United sponsor Chevrolet, and the remaining 5 million euros were paid according to the team's performance.

This contract renewal once again triggered the world, and everyone was shocked by Chinatown's commercial operation capabilities and market appeal.

A jersey alone brings huge revenue of 160 million euros to Chinatown every year. What about other sponsors?

What are the benefits of new stadiums and commercial supporting facilities?

Everyone couldn't believe all this. The Marca even described Chinatown as a "money printing machine" on the front page.

But just as everyone was shocked that Chinatown signed two sponsorship contracts in succession, the team announced another major decision, renewing the team's top superstar Eden Hazard with an annual salary of 10 million euros and a liquidated damages of 300 million euros, and also launching a new round of contract renewal within the team.

Club revenue soared, and players' income should undoubtedly increase as well.

Renewing Hazard's contract with an annual salary of tens of millions is undoubtedly a declaration from Chinatown to everyone.

From now on, Chinatown has officially entered La Liga.
Chapter completed!