A day later, the three-day wine tasting competition held by Yujiao Wine Industry Group ended. The result was unexpected, or in a reasonable sense, Yujiao Wine Group's Yujiao Wine Group and Maotai Wine Group's Moutai Wine Group won the championship in this competition with tied for first place.

Because of his relationship with Yao Zhu, the editor-in-chief of the JAC Branch of Xinhua News Agency, he contacted his friends. This time, even the Citizen Daily reported the news and introduced the history and current situation of Yujiao Wine. Of course, if the relationship is good, the money will naturally be huge.

As for provincial media such as "Jianghuai Daily", they naturally performed their best in sensational under the dual offensive of power and silver, and praised Yujiao Wine as the best in the world.

There is no first in literature and no second in martial arts, but in this kind of industry, people always pay attention to being in harmony with each other. For example, the five wine evaluation conferences held by the official were awarded four gold medals in the first session, and eight in the second session, and seventeen in the fifth session in the previous few years. In other words, this kind of game is equivalent to sharing fruits, and it must be shared by everyone. Of course, the people who share this share are also exclusive, that is, if you want to divide fruits, it depends on whether you have the weight.

Now, you Yujiao Wine Group divided the fruit into two parts. Isn’t this obviously a downside others and a high praise for yourself? What else is it that you say the first place? That means there is a ranking, that means yours is the best, and that’s great.

With Chen Mu's intentional arrangement of teasing, it was so furious. At this time, most people are concerned about fighting for a stick of incense, but they don't understand the intentional hype later. You Yujiao Wine Industry Group is so unreasonable and slandering others, how could others have no objection?

So, a vigorous debate in the liquor industry about who is number one began. Some people directly cursed, some people pretended to be evidence, and some people even followed suit, but they directly deposed the Yujiao wine to slag.

Chen Muke was not in a hurry at all. He continued to arrange a semi-official liquor review conference. It can be said that the CC No. 1 channel of the People is broadcast. In this year, this station in the country is the most influential and disseminating.

Chen Mu and his friends have labeled it as 1908. The most top-level Yujiao Wine Group offered the Qing court for the last time. The most top-level Yujiao Wine in the 85th year named Yugong Liuxiang was presented to some of the top-level bosses in the court through Wu Zhiheng and Zhang Jingwei, with a total of 100 bottles.

This is really the ultimate. Although these real vintages are only more than fifty years, they are court jade liquids that have been paid tribute and have more than fifty years of wine. The quality is absolutely nothing to say. According to Liu Mei, it is definitely not inferior to Moutai’s special wine.

With this premise, it is easy to find someone to talk. In addition, the disputes in the liquor industry are now fierce, and holding such a program seems to be a general trend. Therefore, this liquor review conference was released and broadcast.

The debate among the ten wine reviewers was very fierce. At least on the surface, this seems to be the case. However, during this debate, the history of Yujiao Wine was mentioned one by one. For example, the origin of Yujiao Wine was in the period of Xuanzong. The imperial court collected famous wines from all over the world. Yujiao Wine was one of them. Then the palace established the name of Yujiao and allocated funds to build it. For more than a thousand years, although Yujiao Wine had risen and fallen several times and the owner changed dozens of them, he was always one of the providers of the palace jade liquid.

Nowadays, the real Shanggong wine that exists in the world is not gone, but the only one that can operate well for more than a thousand years and the formula is more outstanding after improvement.

At the same time, a special screening of the Yujiao Wine Industry Group opening the Yujiao Wine Cellar that had been kept for more than 50 years and was tributed to Emperor Guangxu of the Qing Dynasty. It was filled with the scene of the Yujiao Wine Cellar that Chen Mu and others redecorated. It was extremely luxurious, noble and mysterious. The vintage on various bamboo wine labels and a large wine jar were really shocking.

In short, this review conference was basically used to promote and build momentum for Yujiao Wine Industry Group. Although it cost the company a total of one million yuan, the final result was to position Moutai, Yujiao Wine and Wuliangye as the top three best wines in the ranking regardless of order.

To put it bluntly, this is made by power and money, but this undoubtedly put an end to the dispute in the liquor industry that is known to the whole world. Whether other wine companies agree or not, whether the dispute continues or not, to the common people, this seems to be the result of authority. This is undoubtedly unparalleled for the fame and quality of the Yujiao Wine Industry. Not to mention one million, it is worth ten million or even one hundred million.

With this good result, Chen Mu naturally struck while the iron was hot, took advantage of the victory, and began to carry out advertising campaigns that were twice the result with half the effort. One of them was the practice of inserting leaflets in the newspaper.

This is a common publicity method used later and a very cost-effective method. If you insert advertisements directly in the advertising industry, it will be extremely expensive, and adding a leaflet is too cheap.

However, this method is actually not very useful twenty years later. Although there are fewer and fewer people reading newspapers, more importantly, advertisements were already flying all over the sky at that time, and such tricks were really not worth mentioning, and everyone was very resistant to this.

It's different now. The newspaper's circulation may not be as good as it did later. However, if we talk about the correct choice of the target audience and the effective delivery rate of the advertisement, this is undoubtedly very, very high.

In addition, the leaflets are colorful, beautiful and eye-catching. In the current situation of extremely poor information dissemination, it is natural to read the various detailed information about the sensational Yujiao Wine Industry Group in detail, such as history, wine culture, corporate status, etc.

The results after various publicity strategies were remarkable. The Yujiao Winery, which was a waste of time, is now the cars parked at the Yujiao Winery are discharged from the square to the edge of the reservoir. A lot of people are scattering money at Liu Mei and Liu Liu, hoping to get the goods first. However, except for the original old customers, others, Liu Mei and Liu Liu did not agree immediately.

It’s not that there is no goods. Under Chen Mu’s instructions, Yujiao Wine Factory has been working overtime in the past two months. The old wine storage cellar of Yujiao Wine Industry Group and the newly opened two wine storage cellars are almost full.

They were waiting for news from the newly established marketing teams. After the establishment of Yujiao Wine Industry Group, these people began to run around, using their original relationship to communicate with dealers everywhere.

After screening, the distributors of the Yujiao Wine Industry Group stayed the best, and the poor were eliminated. Even those who colluded with the Lin family to make fake wine were arrested by Zhang Jingwei, and then cooperated with colleagues from the public security system in the province to catch all these unscrupulous merchants, which was a good start for Yujiao Wine Industry to establish a good dealer network.

With such a vigorous momentum, Liu Mei and Liu Liu were naturally very happy, but they also trusted Chen Mu more and could temporarily suppress the urge to not release goods casually. After all, establishing a complete and good dealer system is much more important than selling hundreds of millions of wine at this moment.

Until late May, under the bombing of the publicity and offensive of Yujiao Wine Industry Group, the marketing department's talents completed the task successfully and rushed back from all over the country. The dealers from all over the country were also accompanied by them.

There are two types of deposits for dealers in the liquor industry. One is divided into distributor areas, and the other is divided into the amount of wine received. The former is 1 million for dealers in the first category, 500,000 for dealers in the second category, and the latter is about 50 yuan for a bottle of wine. Of course, these are the standards of Wuliangye and Moutai.

Chen Mu chose the first method, and because of the quality of Yujiao wine and its current scenery, the deposit of the first-class dealer was reduced to 800,000, while the second-class dealer was still 500,000.

Under the favorable conditions such as the company's guarantee of publicity and rebates, the distribution conference was held smoothly. After the first time in the country, Yujiao Wine Industry Group also received a deposit of more than 60 million yuan.

This not only allowed the town to see the future of Yujiao Wine Industry Group, but also made Liu Mei completely convinced Chen Mu. Of course, with these 60 million, Yujiao Wine Industry Group can grow rapidly through its own blood supply, instead of relying on Tianqiong Investment Group.

This is also the beginning of the real expansion of Yujiao Wine Industry Group!
Chapter completed!