Chapter 54 Billionaire

Thanks to the bombing advertising, there are really not many people in Guangming City who don’t know about the “Free Washing Machines to Ten Thousand Homes” event.

In rural road walls, this kind of advertising space does not cost money. Give the homeowner two packs of cigarettes and just spray them.

There are also a large number of handbags. This handbag woven with nylon is of good quality. Carrying this handbag to the street to buy groceries is both convenient and practical. The key is that it is free to get it. Who wouldn’t want it?

Not to mention buses, bus stop signs, telephone booths, newspaper booths, and free cheap umbrellas.

This is the inventory umbrella of an umbrella factory that is about to go bankrupt in Guangming City. The quality is pretty good, because it is only black, it looks a bit ugly. It costs eight yuan per piece, plus spray painting, less than ten yuan. This kind of advertising umbrella, 200,000, was scattered in the suburbs of Guangming City.

Since the opening of business, Qi Rundong's mobile phone has never stopped. The phone calls were all Gome's branches to report good news. Gome Yanjing City has a hypermarket, thirteen branches, and outside Yanjing, Guangming City, Binhai City, Shengle City, Jiuyuan City, Chang'an City, and Yangcheng City, although it is not as powerful as Guangming City.

However, without exception, they all got a good start.

In just one morning, the first batch of Guangming brand washing machines was stolen.

You should know that this is not ten years later. Gome has more than 300 branches across the country. Now Gome has only twenty branches, which is less than one-twentieth of that in ten years. However, 30,000 units are equivalent to more than 1,500 units sold in each branch.

This effect is very scary.

Of course, the publicity fee was not low. Huang Guangnian used his many years of credibility to mortgage the fixed assets of Yanjing City to the bank, and a total loan of 30 million yuan was left. In addition to leaving behind 5 million yuan of reserve funds, 25 million yuan was used for publicity and issuance.

Two-five million yuan sounds a lot, but the publicity is really useless. Not to mention CCTV's prime time, even midday news ads can be hyped up to more than 60 million yuan.

Even if it is a prime time advertisement worth hundreds of millions of yuan, the effect will definitely not be so good.

Qi Rundong looked at Lu Wenhao with admiration: "Director Lu, you are so amazing. Any idea can achieve unexpected results!"

Lu Wenhao smiled: "It's just a superficial phenomenon now. The most important thing is how many people will return the goods in a month!"

"Director Lu is so modest!"

"This is not modesty, it is a fact!" Lu Wenhao looked downstairs, and the customers who happily moved the washing machine away from the store: "From the perspective of behavioral psychology, it is indeed a habit that will be developed in twenty-one days. However, there is never a shortage of ruthless people in this world!"

"Ruch?"

Lu Wenhao smiled and said, "Su Qin studied and stabbed his thighs with a cone! He is a cruel person."

Qi Rundong nodded. He was a master's degree in the Department of Business Administration of Yenching University. Naturally, he realized the pain of studying. What's even more rare is how cruel it is to use a thorn in order to study? Of course, people who don't understand Su Qin are because they have never experienced Su Qin's embarrassment. Brothers, sisters, sisters, wives, and concubines all laugh at him. He has no choice but to work hard and succeed!

Qi Rundong looked at Huang Guangnian unknowingly.

Huang Guangnian is also a cruel person. He came from a poor family and couldn't even afford to go to school. He dropped out of school before graduating from junior high school. Then he went to Mengzijiang to work, stumbled and struggled all the way. He had no choice but to succeed.

Lu Wenhao knew that behavioral psychology only summarizes the behavioral psychology of ordinary people. There are many outliers in this world, such as those old smokers who have been smoking for more than ten or twenty years old, who quit smoking in one sentence and quit smoking.

That's a ruthless person.

For example, Wang Baobao endured himself and refused to publish it. After obtaining evidence, he directly announced his own family scandal and revealed his family's misfortune. In fact, he is also a cruel person.

According to the logic of a normal person, if your wife cheats, she must cover up her. Even if she divorces, she must sneak up on her and find an irrelevant excuse, such as nonsense.

However, Wang Baobao directly exposed his own shortcomings and made it public, allowing Ma Rong and Song Zhe to expose their affair in the sun.

In fact, Wang Baobao is the real winner. He labeled an honest man and a garbage film actually sold for a box office of 7600 million. Countless passers-by turned to Wang Baobao's feelings to pay for it.

Lu Wenhao is actually learning from him and making full use of all passive situations.

When the banquet started at noon, Chen Aihua, Fu Debao, Lu Zhenhua, Yan Zhixin, Guan Xingjin and other leading cadres were lined up at the same table. Fortunately, Lu Wenhao was pulled into a private room on the second floor by Huang Guangnian.

Huang Guangnian pointed to a man in his thirties and a simple-faced man and introduced: "Brother Wenhao, let me introduce you to you. This is Mr. He from Yanjing City!"

He Shao’s real name is He Yijie. He is a typical second-generation in Yanjing City. It is said that his father is a high-ranking official, and he himself is the boss behind a leisure club. Although he is a second-generation, He Yijie is actually quite low-key. He is wearing an ordinary affordable suit, which is only two or three hundred yuan, and is in no way different from Lu Wenhao.

If you throw it into the crowd, no one will look at him again.

He Yijie shook hands with Lu Wenhao: "Director Lu, I'm lucky to meet you!"

Lu Wenhao was slightly stunned when he looked at He Yijie's appearance.

Although there will be mutations from genetic perspectives and the phenomenon of the son not being like a father, the key problem is that He Yijie is really similar to the boss who often appears on TV.

If the two are not related by blood, I'm afraid no one will believe it.

"Wenhao, Wenhao!"

Huang Guangnian's voice sounded in Lu Wenhao's ears.

"Ah?" Lu Wenhao then realized that he was so fascinated by what he thought about just now. He turned around and looked at Huang Guangnian: "Mr. Huang, what's wrong?"

More than a dozen well-dressed successful people in the box couldn't help laughing. One of the plump and still-conservative royal sisters smiled and shook her head, "Mr. He praised you for your marketing plan, but you were distracted."

Huang Guangnian pointed to the imperial sister and introduced: "This is Mr. Chang from Huadu Hongjin Electronics!"

"What's wrong with Chang!" The sister Yu smiled enthusiastically and said, "I'm a few years older than Director Lu, call me Haiyan. If you have the chance to go to Huadu in the future, I'll take you to eat delicious food!"

Huang Guangnian smiled and said, "Mr. He has a high vision. I have known him for more than ten years, but he has never praised me."

"Your pig brain is worthy of my praise?" He Yijie said disdainfully, then turned his head to point at Lu Wenhao: "His head is the hen that lays golden eggs, and you can't compare to a hundred of them."

Mr. Liang, Mr. Wei of Wanbang Ocean Trade, and the royal sister Chang Haiyan, they all have hundreds of millions of dollars. There are only a dozen people in this private room, like Zhang Shigang, who are a local tycoon, who are blocked from coming to toast.

Obviously, Zhang Shigang is not at the same level as them, nor is he from the same circle.

In fact, it was not just Zhang Shigang, but also Chen Aihua, Fu Debao, Lu Zhenhua, Guan Xingjin, and a large group of department-level cadres, including Yan Zhixin. They just nodded and said hello, that's all.

It is no exaggeration to say that this private room is a 100 million yuan club.

Huang Guangnian is a super rich man worth tens of billions. He Yijie actually belittles Mr. Huang and raises himself. How optimistic is he?

They originally came to support Huang Guangnian during the opening of the Gome Store in Guangming City, but after seeing the marketing plan tailored for him by Lu Wenhao, they immediately looked at Lu Wenhao with admiration, especially Mr. Chang, whose intimate attitude was no less than Huang Guangnian.

The 1990s was a crazy era, and the biggest change was that countless myths of getting rich were created. Although they did not get rich overnight, there were many people who started from scratch. For example, Hu Zhibiao, Huang Guangnian, and Li Yannian (Jianlibao)

Any golden idea can turn stones into gold at the right time and turn decay into magic. They are not short of money, but they lack creativity.

Although Lu Wenhao has no money, Lu Wenhao has the ability.

Lu Wenhao is in a good mood, which means being recognized and has truly entered the circle of several rich people. As long as you walk around more in the future, you may have any investments to do together.
Chapter completed!