Yau Ma Tei, Hong Kong Huanya Company Headquarters

"Mr. Ho Shasson, Ms. Ho Huixian, and Mr. Ma Dong, welcome you to join Hong Kong Huanyu Trading Co., Ltd. This is an infinitely broad stage that can fully utilize your intelligence and talents. I firmly believe that the future glory will be written by you and me."

This is through the famous headhunting company McKinsey, which recruits top managers worldwide.

Mr. Ho Sassoon and Ms. Huixian have both worked in the world-renowned Nike company and are senior managers with outstanding capabilities.

Mr. Ma Dong is a Hong Kong-American with a Ph.D., with a senior executive of a world-leading brand clothing company for more than ten years. He has previously served as vice president of Puma Group Asia.

Lu Airlines shook hands with the three newly joined senior management staff one by one, and was generous in praise of the words of inspiration;

“I will personally serve as chairman and president of this company. You three are responsible for vice presidents in production, design and marketing. I look forward to seeing your outstanding performance.

essentially

I control the general direction of this company. You will be responsible for most of the specific administrative work, production, and marketing work.

I will try my best to delegate power, and I hope you can achieve excellent results. I have deep confidence in this.

Hong Kong Huanyu Trading Co., Ltd. will fully learn from the world's advanced management experience and copy Nike's global allocation resources in its original style, and the "light asset" management method.

You are all experts in this regard, so I won’t repeat it.

Three days later

Mr. He Shasson and Ms. He Huixian led a team to the mainland to inspect cooperative manufacturers. They can select excellent manufacturers for joint ventures to create a stable rear with strong production capacity.

After Mr. Ma Dong has formed the company's administrative team, he will go to the mainland for inspection with me.

I will respect your professional opinions in selecting excellent joint venture manufacturers and establishing a complete production and supply system.

remember;

Everything you do will have professional evaluations that will determine whether it is possible to control the company in the future and become one of the people you talk to.

Hong Kong Universal Trading Co., Ltd.'s future goal is a brand management company with many fashion brands, covering fashion products such as clothing, leather, glasses, shoes and hats.

At that time, I hope to hand over the power with confidence and just retain the position of chairman."

These words were harsh and suppressed, and at the same time they painted a brilliant prospect, leaving behind the huge temptation of the throne of the golden president, which made the three business elites dare not slacken off and were very good at it.

"Boss, I have brought a team of 14 people from Nike and can go to the mainland for inspection tomorrow."

39-year-old He Huixian is a standard strong woman in the workplace. She is wearing a well-fitted career suit and gold-rimmed glasses, and her eyes are full of enthusiasm for doing careers.

Lu Hang nodded and agreed, "Okay, I wish you success."

The 42-year-old British man, He Sassoon, was also not willing to be outdone and said fluently in Chinese. "Lu Sheng, although my team does not have as many as 14 people, I have long-term and stable outstanding partners in the mainland. We will also rush to the mainland as soon as possible to carry out relevant production preparations."

"Ok, very good." Lu Hang nodded affirmatively and said;

"You have come up with a long-term advertising planning plan, with the purpose of comprehensively promoting "trendy" brand clothing in Europe and the United States, including inviting European and American trendy superstars to endorse, selecting sales partners, and creating a series of mid-range trendy brand images. This will be the first step in the company's development.

In the second step, through the intense negotiations between Citibank and the American Playboy Group, the company is preparing to acquire permanent authorization of Playboy clothing and luggage brands, enter the field of light luxury brands, and make a big move.

Therefore, we need strong product supply capabilities to support it, which reminds you to attach great importance to it.”

He Huixian looked at He Shassoon with a fighting spirit and answered first, "Boss, we will do this work quickly and will come up with a plan that will satisfy you as soon as possible."

He Shassoon was one step slower than his opponent, and couldn't help but glared at her, and said after a moment of consideration, "Boss, what should I do about the product design work?"

"Haha, it's easy to deal with."

Lu Hang took out a large stack of fashion clothing magazines from his desk and threw them in front of him, saying with a faint expression;

"You have organized a group of people with rich marketing experience to select popular styles that will be popular in the future from these magazines. Although big brands such as Gucci, Chanel, Prada, and Versace are copied, they must be done ingeniously and cannot be completely similar to the original style.

For example, if we had three buttons on the sleeve, we could have two buttons. For example, if we had the original style neckline on the left, we could have the middle, and we had to do something rather than anything.

It has the design and fashion sense of big-name products, and the workmanship is also exquisite and novel. At first glance, it looks like high-end brand clothing. It is not exactly similar when you look closely. It is a skewer ball.

Versace dares to sell a T-shirt for three or four hundred dollars, and we sell 1/10 of the price. The real cost of making it in mainland China will not exceed five dollars per piece. Apart from the taxes and other expenses paid, there will still be a huge profit of 200%.

All experienced professionals present were all experienced professionals. After hearing this, I couldn't help but open my eyes. What did I think I could say... I could really do it.

The most expensive international first-tier brands are the world's top clothing designer fees, and there are model showcases in New York, Paris, and London, and master-level handmade products, which cost a lot.

In order to maintain the luxury of high-end brand image, sponsoring the Royal Polo Club in the UK, naming the Monte Carlo Yacht Carnival, Formula One competition or the World Golf Tour, and frequently appearing in first-tier fashion magazines, all of which require a lot of money.

"Trendy" brand clothing is not necessary. Just sign a powerful European and American trendy superstar endorsement and selectively bombard the advertisement.

The most important thing is to rely on the super cost-effectiveness of fashionable clothing, which is an invincible killer weapon.

The luxury consumer group is just a small group of people in Europe and the United States. Most middle-class and fashionable young people cannot afford it. They cannot spend thousands of dollars on a skirt or a bag.

The target consumer group of "Trendy" brand clothing is a large number of trendy people who are short of money and yearn for high-end brands' fashion life, providing them with a beggar version of the solution.

After sending away the three confident senior managers, Lu Hang returned to his desk to sit down, with a wicked smile on his lips.

The world's trends have been copied, and history has proved absolutely true.

Spanish entrepreneur Amancio, who once ranked as the richest man in the world with a net worth of US$79.5 billion, made his clothing empire by plagiarizing the design of first-tier brands.

In the eyes of ordinary people, the rich dress is so noble and elegant, revealing a full sense of high-end.

Because every design is made by the world's top designers, every piece of material is combined with master-level workmanship, and in the end, every piece of price is piled up and down to the sky, making people dizzy.

Ordinary people can only swallow their saliva and turn around and leave step by step.

What "trendy" brand clothing needs to do is to provide fashionable clothing with a full sense of design at a price acceptable to the public.

It is a bit like the same style as the first-class brand. It is easy to look at it carefully but it is plausible. It can satisfy fashionable men and women with a limited budget and pursue beauty dreams, but it is by no means the same as cheap.

What the Spanish "zara" brand can do, there is no reason to do "trendy" brand clothing, this is the source of Lu Airlines' confidence.

Before this, you must have a sufficiently good team of lawyers.

It is completely conceivable that various legal lawsuits from the front-line brands are coming one after another. Hong Kong Huanyu Trading Company must have a good enough shield to welcome the upcoming storm.

"Chairman, General Manager He Zhanhui wants to report on his work now. Do you think it's okay?"

"Oh, please come in."

A gentle female voice rang out from the telephone on the desk;

"Chairman, General Manager He Zhanhui wants to report on his work now. Do you think it's okay?"

"Oh, please come in."

The female secretary Luo Hailun replied softly, "I understand, Chairman."

Within two minutes

He Zhanhui walked in with a stack of information in his hand. Lu Hang took the initiative to shake hands with him. The two of them sat down on the sofa in the reception area.

"Brother Zhan Hui, I want something to drink."

"If it's convenient, just give me a glass of water."

"Oh, it's inconvenient."

ah……

He Zhanhui raised his head in surprise, looked at Lu Hang's mouth with a smirk, and couldn't help but shake his head helplessly.

When your boss is still an 18-year-old young man, you must endure his potential for hilariousness, strange or whimsical thoughts, and occasionally pranks.

This makes life full of surprises at any time, isn’t it?

"Boss, if you don't want to move, I will do it myself. I will drink this glass of water in your office, otherwise wouldn't it be too shameful."

"Haha, I only have coffee, cigars and wine, and whiskey that only real men drink."

"Anything is good."

"Sorry, but it's not casual."

He Zhanhui held his forehead with a headache. He was not as relaxed as the boss. Today, he was so busy with a lot of things in his hands. He really didn't want to talk to him here.

"Okay, coffee is OK, red wine is OK. If you really can't, I really don't choose a glass of whiskey."

"That's good..."

Lu Hang pressed the buttons of the phone on the desk as if he hadn't heard it and ordered the female secretary Luo Hailun, "Helen, please send me a glass of water and give me a glass of foam champagne and ice, thank you!"

"Come soon, Chairman."

"good."

He Zhanhui;?????

"Okay!"

Lu Hang clapped his hands in a happy mood and said with a smile;

"Thanks to colleagues from Huanya for their outstanding work some time ago, they successfully carried out the recruitment and bidding for franchisees in Taiwan, Indonesia, Thailand and other places. Every employee who contributed to this will receive a big red envelope as an incentive for outstanding work."

Speaking of this, Lu Hang paused for a moment, looked at He Zhanhui with a smile and continued;

"I finally breathed a sigh of relief after being busy for so long. Brother Zhan Hui, the company rewards you with a top-end S-class flat-hand RV. Are you happy to drive it?"
Chapter completed!