This big bull market in the 1980s of Fusang Kingdom started the mad bull mode from 9900 points in 1984, and rushed to the high of 26,000 points in October 1987.

On October 17, 1987, the "Black Monday" financial storm in the Western world swept the world, and the Nikkei index was also hit hard, falling back to a low of 18,000.

After time consolidation, with the strong economic heritage of Fuso Country, the Nikkei 225 index rebounded first, and emerged with a steep upward trend, overdrawing the economic development prospects in the next 30 years.

It was at this point in time that Luhang quickly received generous returns.

It is a game for others, and it requires accurate vision and comprehensive financial knowledge, understanding the world trend and huge financial news to make correct decisions. Every order is a severe test.

Will it plummet after a surge?

Should it be put into pockets?

Can the economic industry of Fusang country bear such a high valuation?

Should we short in the reverse direction?

In the face of the market's fanatical impulse to go long, should we remain rational?

Lu Hang has no troubles. He eats full and sleeps soundly every day, and will not worry about losing his hair.

While countless market institutional investors are earning a lot of money, they are suffering in their hearts. The Nikkei 225 futures contract that has soared on the Tokyo Stock Exchange is completely beyond everyone's imagination and is not in line with the financial knowledge they have learned.

So

Many investors chose to close at high prices, watching the Nikkei index continue to soar, without any sign of turning back and adjusting, and then took it back at a higher point, unable to bear the inner torment and swept it out again, and this was repeated.

Lu Hang leisurely crossed his legs, enjoying the wonderful taste of being carried by a sedan chair all the way up to the blue sky. It feels so good to make money by lying down!

The 386 computer on the desk is equipped with an English operating system. After using it, Luhang felt that Microsoft's system was really bad. It has no graphical interface, no browser, no search engine, no variety of app applications, and even a website home like "Good 123".

Fusang has built a trans-Pacific optical cable, which can connect to the United States. If you want to visit a foreign website, you must know the specific name and you cannot enter the wrong English letter.

"Damn, I remember what navigation was called..."

Lu Hang gently slammed his forehead with his slender fingers, and fell into deep thoughts. Finally, he said with a shock, "Oh... it's Netscape Browser."

He suddenly realized that he flexibly typed the keyboard with his fingers, entered the English name of "Netscape Browser", and then typed the Enter key, and a line of words appeared on the computer screen;

The URL you are looking for does not exist, please confirm before using it.

"Damn...I won't!"

Lu Airlines tried several times in a row and entered all the English names related to "Netscape", and the results they could get were exactly the same;

The URL you are looking for does not exist, please confirm before using it.

"I'm really stupid, hehe... I'll take a few years to go in the Internet era. After the birth of hypertext links and computers, I'm now only stuck to the most original applications, mostly professionals, and there is no concept of surfing online, and of course there will be nothing."

The smile on Lu Hang's face could no longer be concealed. A vast world slowly unfolded in front of him, and the infinite scenery he showed almost intoxicated him.

Although it is still early, it does not prevent the layout in advance.

Not everyone is qualified to play Silicon Valley. The most important thing is to grow in as soon as possible and hold enough chips to participate in this game.

The cause of Fusang Kingdom is gradually getting on track, and it is time to start the next development strategy.

Lu Hang read several English financial newspapers and magazines casually, otherwise he would be attracted by an in-depth report on the business difficulties of Playboy Group and could not help but read them carefully.

This is a top business weekly magazine in the world's financial industry. It can be bought at the 711 convenience store on the streets of Tokyo, which is very convenient.

The report reviewed the "Playboy" magazine founded by Hefner, which successfully had a huge impact on American pop culture. When social changes and media were in full swing, he seized the most perfect opportunity and experienced the glory of the 1950s and 1960s.

Seventies

Playboy's sales volume exceeds 7 million copies per issue, becoming the well-deserved world's number one "adult magazine" and leading the fashion trend in European and American society.

Breaking through the shackles, challenging authority, satisfying the desire of young Europeans and Americans to pursue a more free and new life, and fueling the wave of "× liberation".

As a result, under the leadership of Hefner, Playboy Group extended its tentacles to nightclubs, jewelry, perfumes and alcohol businesses, and the business empire truly reached its peak.

From prosperity to decline is precisely this

The Playboy Empire, which Hefner created, encountered challenges from many competitors, and they were even more explicit and unconcealed. In addition, the large-scale development of adult content cable TV stations and video tapes has seriously diverted a large number of customers.

By 1988

Playboy magazine's circulation fell from 5.6 million in 1975 to 800,000, according to the New York Times;

The magazine's American version lost about US$4.6 million a year. Coupled with poor management of other businesses, Playboy Group lost US$11 million a year, and its market value on the New York Stock Exchange fell sharply.

Looking into the deeper reasons, the group's "Elegant Playboy" brand transformation failed and still relied on its old style to attract customer groups. Chairman Hefner's stubborn business philosophy is very responsible for this...

Close the magazine, Lu Hang gently tapped the desktop with his slender fingers and fell into thinking;

Playboy magazine is in business difficulties or failed transformation, and these have nothing to do with Luhang. He smelled a trace of business opportunities... Playboy clothing and leather products are exclusively licensed.

There are three types of brand authorization internationally;

Exclusive license.

It means that the trademark registrant only licenses the registered trademark to use the trademark in an agreed manner during the agreed period. The trademark registrant shall not use the trademark according to the agreement. The law stipulates very clearly.

2. Exclusive use license.

3. Ordinary use license.

What Luhang wants to obtain is the first category, the exclusive use license for Playboy brand clothing and leather products.

This is a real gold mountain. Not to mention that the clothing authorization of Playboy brands will be worth billions of dollars in the future, which is higher than the entire Playboy Group's existing.

Regarding the fashion and clothing industry that Huanyu Trading Company is preparing to officially enter the fashion and clothing industry, the "Trend" brand of clothing that has been registered is positioned as a mid-range fashion product. The "Playboy" brand can make up for the lack of high-end positioning and form a complete mid-to-high-end product series.

As for low-end products, it really affects the brand image positioning too much, and Universal Trading Company is not ready to enter.

The true value of the Playboy brand is a very high reputation that is familiar to the world. The high-end light luxury brand image cultivated over decades can easily be widely accepted by European and American society.

If you can get it, the overall brand framework of Huanyu Trading Company will be established and the substantial content will be filled in.

For the operation of such a company, Luhang already has a scheming case, that is, choose "take it out" and just draw the tricks.

The most successful example;

It is the world-renowned sports goods company "Nike". Its "light asset operation" model implemented in the early 1980s has achieved great success in rational allocation of resources around the world.

Outsourcing manufacturing and retail distribution business, Nike's capital forces are in core businesses such as product design and marketing, and promotes products through celebrity endorsements and creative advertising, thereby achieving high return on capital.

Luhang now does not have the right manpower to operate Huanyu Trading Company. It has already searched for suitable project leaders through headhunting companies. The first choice is of course the middle and senior managers of Nike, and it is best to be able to poach the entire team.

You should know that the photos will be distorted. It is better to take over the team that has been influenced by the "light asset operation" model in its original form.

It seems that this matter cannot be delayed anymore, and we need to urge the headhunter company to urge it.

At this moment, the phone rings suddenly.

"Hey, I'm Lu Hang, ah... sister, um... um... I can't live without RB for a short time. I guess I'll stay until early June. um... um... um... um... um... um... um... um... um... um... oh, um... oh, um, um."
Chapter completed!