On March 30, 1988, at 10:00 am, the sky was clear and cloudless.

Hong Kong Hung Hom Stadium

Huanya Company rented the largest conference room here, which can accommodate nearly 500 people to attend the meeting at the same time. Outside the venue, there were lights and decorations. On the huge red banner, "Boba Milk Tea Brand Franchise Signing Conference and the Establishment Ceremony of the Hong Kong Milk Tea Association".

There are two southern lion dance teams performing at the door, with gongs and drums making a festive atmosphere.

Lu Hang was wearing a dark striped suit with a guest corsage on the collar. He looked tall and elegant, smiling and greeted the franchisees with General Manager He Zhanhui, Supervisors Liang Tian, ​​Fan Yongjian, Zhu Anmin and others.

"Four-eyed tiger, hurry up and arrange for the arrival of guests to sit inside. There is no need to squeeze out all outside. The ceremony will begin later. Yahu remembers to send red envelopes to the reporters and lion dancers. After finishing his work, go inside to take care of it. There are many things today, so everyone should cheer up."

"Don't worry, big guys, brothers all understand how to do it."

"Um."

At this time, the group came from the parking lot. It was the boss Chen Huimin and Anita Mui, and a dozen people, together with their assistant entourage.

In addition, there is also the hot star Cheng Long, who can be said to be the most popular big-name kung fu male star in Asia now.

Cheng Long is also Anita Mui’s friend for many years. The two have worked together in many films and have a close relationship.

The reporters who were waiting outside the Hong Kong Hung Hom Stadium were like chicken blood, swarming around Anita Mui, Jackie Chan and his group, and the microphone was almost stuffed into their faces.

In order to support my brother, Anita Mui takes the money seriously. The Hong Kong newspapers will definitely report this on the front page tonight.

Uh... The signing ceremony of Boba Milk Tea Franchise is just a foil, the focus is on Cheng Long and Anita Mui personally support the venue, which is considered exciting news.

After finally breaking through the reporter's encirclement, Anita Mui proudly showed off to Lu Hang: "Hangzai, Brother Long heard that Boba Milk Tea is a big incident today. I will take the initiative to help you support the scene. My sister is still worthy of my face."

Lu Hang smiled very happily, revealing a mouthful of snow-white teeth: "Of course, my sister is the queen of the Hong Kong music scene, and Brother Long is a kung fu superstar in Asia. She has top talents. Thank you very much for coming here with Brother Long and Brother Min, and you are invited to have tea inside."

Cheng Long's smile was very contagious. He looked up at the huge banners and colorful flags at the entrance of Hung Hom Stadium, nodded and said with a smile:

"It's really good! The scene is so big that I'm more interested in your milk tea product. I'll introduce it to me later."

"Haha...no problem, please come in!"

After some greetings, Lu Hang brought everyone into the venue, and firecrackers suddenly rang out, resounding.

The arrival of big stars caused a stir. Firstly, it was a reflection of the organizer's strength, and secondly, it was of great help to brand promotion. It was easy to become a hot topic in the news, which was of course a great thing.

Anita Mui and Jackie Chan didn't stay here for too long. They hurriedly left after staying for more than ten minutes. The big stars are busy with business, either on the set or on the way to the set.

During this period, Cheng Long expressed his interest in Boba Milk Tea several times, and Luhang also enthusiastically welcomed investment.

Then... nothing happened.

Therefore, Cheng Long looked not very good when he left. Many businessmen rushed to invest in top superstars like him, offering various preferential conditions, and could gain benefits by standing on the platform or saying a word.

If you are shooting an advertisement, with Cheng Long's current top position, ordinary merchants will have to pay him money.

Boba Milk Tea is popular in Xiangjiang. If it can endorse it, wouldn’t it kill two birds with one stone?

Lu Hang knew what he was thinking, and this time he came was probably not a friendly platform, but a purpose.

The problem is, don’t Boba milk tea be needed?

With the product strength of Boba Milk Tea in one step, it is a foregone conclusion that it has become popular throughout Southeast Asia and Japan and South Korea. Why do you need to divide the benefits of franchise stores and endorsement fees? Isn’t it funny?

The arrival of two top stars has a significant effect on the atmosphere in the venue. More than 400 franchisees were talking enthusiastically and their emotions were very high.

General Manager He Zhanhui walked over and said, "Boss, the venue is almost ready. Can you announce the start?"

"Well, there are still a few minutes left to worry. Are the outposts ready?"

"Okay, after this signing meeting was held, Liang Tian took a group of people to Singapore to establish a branch, Fan Yongjian took a group of people to South Korea to establish a branch, and I personally took a group of people to RB to establish a branch, and promoted the Boba Milk Tea Headquarters self-operated store as soon as possible, taking the lead in occupying these profitable markets."

"Very good, let's go in."

According to Huanya Company's plan:

The company will take the lead in comprehensively promoting and popularizing the Boba Milk Tea Shop Network in Hong Kong and Macau, occupying every corner of the market.

Among them, the first phase of development goals are divided according to market affordability, namely 120 brand flagship stores and 600 community stores.

Huanya Company has developed 30 flagship self-operated stores, Anita Mui has invested 10 self-operated flagship stores, Chen Huimin has invested 10 self-operated flagship stores and 50 community stores, and all other products are open to bid.

In other words, there are 70 flagship stores and 550 community stores that can participate in the competition, and whoever has more money will get the bigger territory.

It includes more than a dozen towns in the suburbs of Hong Kong, with a flagship store in each township, and a flagship store in every street of Macau, Hong Kong Island and Kowloon Island. This is a limited-time death.

Community stores are calculated according to the district. How many stores are there in the East District, South District, Central and West District, Yau Tsim Mong District, and Wan Chai District? Cross-regional operations are not allowed, and violators will be disqualified from operating.

The industry order was arbitrated by the Milk Tea Association, and Lu Hang personally served as chairman. This was a good opportunity to form his own business relationship network, and he took the initiative.

Mr. He Zhanhui is appointed as the executive vice chairman, and the other two vice chairman positions depend on the final result of today's game.

As the rulemaker of the milk tea industry, Hong Kong Huanya Company is innately arbitrator, which is unshakable.

Franchisees who are eligible to participate all pay the registration fee of 20,000 yuan, which is a threshold established and does not mean that all merchants can be shortlisted.

The public development of Boba Milk Tea franchisees is limited to Hong Kong, Macao and Taiwan, and does not involve other regions.

Singapore, South Korea and RB are both regions with very sound laws and excellent business environment. They will be key development areas for Huanya's overseas branches. They will not attract franchisees from the outside, and will mainly operate their own stores.

Why do you need to earn money for others when you pick up money for free? The best market and the most beautiful food must be left to yourself!

According to the plan formulated by General Manager He Zhanhui, 150 brand flagship stores will be developed in the above-mentioned regions within this year.

This plan has a long way to go, and all the elites of Huanya Company need to do their best to achieve the expected goals.

Hong Kong has many business elites. It is a metropolis famous for its business world. It has never lacked talents with an international perspective. All they lack is a stage to show their abilities.

Luhang has provided such a stage, which is the most valuable, and everyone in the company has realized this.

According to the three-year plan:

By the end of 1989, Singapore, South Korea and RB will expand to 400 brand flagship stores, forming a business network covering key cities.

Then, local franchisees will begin to develop in 1990, and self-operated flagship stores will be developed to a scale of 800, and franchise stores will be developed to 3,000, reaching every corner of the market.

At the same time, we will launch market strategies for European and American countries...

As for some areas with a lack of business environment and relatively complex local situations, such as Wanwan, Indonesia, Thailand, Malaysia, Vietnam, etc., they will mainly expand through franchisees.

As a supplement, branded self-operated stores are mainly opened in first-tier metropolises, such as Taipei, Kuala Lumpur, Bangkok, Jakarta, etc., and other regions will not be considered.

The first pot of gold before the expansion was discovered by today's franchisee signing ceremony, so the atmosphere was very lively.

All the franchisees who came to participate saw the money-making effect of Huanya Company's Boba Milk Tea Shop, and some people even did detailed statistics and were generally aware of it.

It has high profits, little investment, quick access, wide audience, and great market potential. It is simply a hen that lays golden eggs, and it is a good business.

The brand flagship store has a business area of ​​more than 50 square meters. In addition to milk tea, it also provides products such as ice cream, coffee, milk shakes, juice and cakes. There are many varieties, which are suitable for couples to spend their free time in their spare time.

Community stores all have business areas of less than 30 square meters, basically a small storefront with a small number of three square meters and five square meters. Most of them sell single milk tea products when they are in trouble.

This plan is reserved. There are more than 8,000 food restaurants in Hong Kong alone. Such a large market is more than enough to accommodate hundreds of milk tea shops.

Facts have shown how many years later that the per capita consumption of 500 to 800 cups of milk tea per year in developed countries in Europe and the United States, and the per capita consumption of more than 300 cups in Japan, South Korea and other countries is a large market worth tens of billions of dollars in the world.

A city in Hong Kong consumes nearly HK$4 billion in milk tea a year, which shows the huge market potential.

Just get a piece of the pie and you will be over.

Now even the most imaginative person dares not expect the milk tea industry to have such a huge scale. It is simply crazy.

“…

Ledson Jett Gate, I just introduced the rules of the game to all gentlemen and ladies.

Due to the intention of most participants, the company will transfer the regional Boba Milk Tea franchise through auction.

I want to explain here:

The regional franchise of Boba Milk Tea is a one-time investment, but companies that invest in the franchise must also pay the brand usage fee based on the annual basis, with the flagship store standard of 100,000 yuan and the community store standard of 30,000 yuan per year."

As soon as He Zhanhui said this, the voice of lamenting in the audience suddenly became louder, and many merchants seemed very excited.

Among them, most of them are small and medium-sized businesses that come with the mentality of picking up cheap products, and express dissatisfaction with Huanya Company's high charges.

If you are dissatisfied with it, you can leave, no one invites you.

He Zhanhui, wearing gold-rimmed glasses, was not in a hurry to talk on the stage. His eyes swept past some big merchants sitting firmly on Diaoyutai, and he was full of confidence.
Chapter completed!