Chapter 212
Before the land auction officially began, Zhou Zhengrong from Rongguang Real Estate came late and accompanied by an assistant, he found a corner of the hall to sit down.
Because Zhou Zhengrong was unwilling to involve the Qingquan Haoting Project assigned by Luo Rongmin, he gave up his cooperation with Jinyuan International and Xinchaorui Real Estate last year, and once transferred his 50% stake in Jinrong Company and 30% of the US human rights in the National Cotton Mill demolition and renovation project to Xinchaorui Real Estate to take over.
Later, Rongguang Real Estate went to the Jiangyuan County Development Zone under Shangdu City, and obtained a large piece of residential and living supporting land for a price of 80 million yuan to develop commercial housing.
Chen Li, Qian Wanli and the others have also not seen Zhou Zhengrong appear for a long time, but they did not expect that he would also be present today.
Because the land auction was about to begin, Chen Li and Qian Wanli also nodded to Zhou Zhengrong, and Zhou Zhengrong also nodded slightly, but looking at his expression, he was not very happy to say hello to Chen Li, Qian Wanli and the others.
Qian Wanli understood Zhou Zhengrong's embarrassment.
Zhou Zhengrong transferred 50% of Jinrong Company's equity and 30% of the profit rights of the Guofu Mill demolition and renovation project to Xinchaorui Real Estate, which was calculated based on the housing price of 2,500 per square meter. As a result, Zhou Zhengrong misjudged that the Guofu Mill demolition and renovation project was finally completed, and only all the costs could be dispersed.
Therefore, Zhou Zhengrong finally transferred all the chips to Xinchaorui Real Estate to take over, just exchanged for the initial investment of 50 million yuan, and even the interest was not calculated.
Just one year has passed, and the housing prices in the third phase of Jinlan have soared by 40% based on Zhou Zhengrong's initial estimate. Qian Wanli made a rough estimate for Zhou Zhengrong. On the eve of the dawn, he gave up at least 140 million net profit at his fingertips.
If it were Qian Wanli, when he saw Chen Li, his heart would be so painful that he would thrust.
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Today, a total of 19 housing construction and commercial land in the city were sold for public auctions at the Land and Resources Trading Center, including 11 residential construction land in the main urban area, two construction land in Yanminghu University urban area, two living and commercial supporting construction land in the city's high-tech zone, one in the city's economic development zone, and three construction land in the Shangdong New District.
The three plots of land in the planned area of Shangdong New District, two are located in the Dongshan area, and one is the southern foot of Xiushi Mountain, which is the focus of everyone today, accounting for nearly one-third of the total area of auctioned land today.
The plot of the southern foot of Xiushi Mountain is too large. In addition to considering the total price of land acquisition, most developers also need to consider the length of the development cycle and the large scale of the land. Whether they can control it. Even if it attracts great attention, it is not the focus of most of the developers present today.
The developers of Shangdu City are still focusing on the main urban area, which is beyond doubt.
In the first half of this year, the housing prices in the Shangdu real estate market rose, and the main urban area was the most obvious. The prices of few new properties were around 3,000, with extremely strong sales and very clear expectations of rising in the future.
In addition, the construction land launched in the main urban area is mostly obtained from the demolition and renovation of old cities. The land area seems to be fragmented, but because it is small, it is more suitable for small and medium-sized real estate developers to operate.
The future rise expectations are clear, the strong market demand, the small scale and easy to operate are all advantages in the eyes of most real estate developers - after all, it was only 2002, and there were only a handful of large-scale real estate developers with large funds in Zhongyuan Province and Shangcheng City.
The main city plot is the most popular. The first plot to be auctioned is located on Liqing East Road, Jinshui District. It is an old city demolition area covering only more than 40 acres. It is slightly more biased than the core areas such as Zhongshan Road, but the bidding price is still directly up to 1.2 million per acre before it falls.
Calculated at a floor area ratio of 1.5, the floor price of this piece of land has reached 1,200 yuan per square meter. As measured by the average price of 2,600 yuan in the same area, the development cost is well controlled, and the land is acquired with its own capital, or a profit margin of more than ten points.
Of course, developers who take this land are obviously optimistic that the property prices in this area will increase by more than ten points next year or later.
Everyone has a book in their hearts, and they know that others are prepared and they will never get any cheaper things later. They will take action when they see the plot they like.
When the auction was in the midfield, most of the land in the main city area was sold out, and the transaction was made at a price of between 1.5 million and 2 million. Fortunately, the land in the main city area was fragmented and small in scale, and the largest land transaction was only 180 million.
The three residential and living supporting construction lands in the city's High-tech Zone and the Municipal Economic and Technological Development Zone are relatively large in area, but they are not the focus of attention in the real estate industry. The three construction lands are a total of more than 1,200 mu, and the average land price is almost 200,000.
The newly emerging plots in the past two years are still in the Yanming Lake University Town area. The housing prices in the third phase of Jinlan have been pushed to 3,600. Every half month, a building was sold out, which means that the high-end residential market in Huan Yanming Lake is rising.
This time, in the Yanming Lake University Town area, Jinshui District took out two mid-to-high-end and low-density residential construction land, which was directly raised by multiple developers to a high of 1.8 million per mu before it was put into hammer.
At this moment, Zhou Zhengrong looked at Chen Li and He Wan, and his eyes became more complicated and inexplicable.
Although Zhou Zhengrong also participated in the auction of many land plots today, he gave up halfway through. It can be seen that the soaring land prices in the past two years have made Zhou Zhengrong a little confused about the situation and hesitated to make decisions.
"The piece of land that Rongguang Real Estate acquired in Jiangyuan County Development Zone was developed in the first phase, and the sales situation seemed to be very bad..." Qian Wanli attached himself to Chen Li's ear and said quietly.
Although Zhou Zhengrong gave up his cooperation and everyone parted in a bad mood, after all, after all, he had worked in depth, and Qian Wanli would not have watched Zhou Zhengrong's good show publicly.
Although Jiangyuan County is affiliated to Shangdu City, it is more than 40 kilometers away from Shangdu’s main urban area.
Zhou Zhengrong was looking for cheap land prices at that time, and he was using the supporting land for living in the economic development zone in the north of Jiangyuan County. The spring breeze of rising housing prices introduced by this monetization reform has not yet blown directly. It may take another two or three years to make the situation improve. I don’t know if Zhou Zhengrong can handle loneliness.
Before the auction of landmark No. 16 on the southern foot of Xiushi Mountain, landmark No. 14 was separated from Qingquan Haoting, which has not yet been launched for sale. Although the area is less than 40 acres, it is one of the core plots in the main urban area.
Qian Wanli confirmed several times last night that Chen Li was not interested in the No. 16 land land at the southern foot of Xiushi Mountain, so he no longer had any extravagance. He did not want to delay the land until the last moment today and found nothing. When the No. 14 land land land was carried to 1.8 million per acre by other developers, he took action and raised the license plate in his hand.
"..." Before Qian Wanli could shout for the price, Chen Li whispered: "If you want to get this piece of land, just shout for 2.5 million, don't hesitate."
"On the 81st, the price will be increased by 50,000 yuan, and it will be increased by 1.85 million yuan?" The auctioneer asked when hesitated in the audience.
"Two.5 million!" Chen Li's suggested price shocked Qian Wanli, a lot more than he expected, but he subconsciously trusted Chen Li, hesitated for a moment, and directly quoted Chen Li's suggested price.
Qian Wanli called out the highest unit price today, which immediately attracted the attention of everyone in the audience. Someone in the front row couldn't help but stand up and look here.
Such a land price is converted into floor cost, up to 2,500 yuan per square meter. After completion, wouldn’t it be possible to guarantee a capital guarantee for 4,000 yuan per square meter?
Does Jinyuan International want to be the king of the business city?
The two developers who were interested in this land, especially Mu Zhirong, who was with Antai Real Estate, also turned his head meaningfully and looked here, but in the end, they did not compete with Qian Wanli.
This price is too high, so high that there is no sign of much profit prospect. Who would be willing to compete at a higher price?
"You are very courageous?" Zheng Wenyuan turned around and whispered.
He sat in front of Chen Li and Qian Wanli. He just heard Chen Li directly suggest that Qian Wanli scare his competitors away at a high price.
"Aren Zheng really relieved at this time?" Chen Li asked with a smile.
"..." Zheng Wenyuan is usually romantic and elegant, but at this time, his thoughts made Chen Li expose it directly, and he was a little embarrassed.
He has never been able to get the truth from Chen Li and Zhou Bin, and He Wan did not have private contact with him. Qian Wanli is even an old fox. To be honest, he has always been worried that Xinchaorui might join forces with Jinyuan International to compete for the next plot of the southern foot of Xiushi Mountain.
Now that Jinyuan International has taken action, and it takes 100 million yuan at one time, Zheng Wenyuan has truly felt relieved.
"Is this price a little higher? However, the planning and marketing of the previous and subsequent planning and marketing still have to be held responsible for Xinchaorui Real Estate. If you lose money, you must listen to my nagging!" Qian Wanli also recalled a little at this time. Thinking about the floor cost of 2,500 per square meter, it was also a little inflated, but he was still confident in Qingquan Haoting, which had not yet opened. As long as Qingquan Haoting can open the expected price of 4,500 yuan, he won the land that is five or six hundred meters apart, and he will not lose.
"It's a pity that no one competes with Mr. Qian. If the floor price of this land is worth 3,000 yuan per square meter, Qingquan Haoting will be no problem in subsequent sales," Chen Li sighed. "Mr. Qian, think about it. At that time, all the media in the city will report it. Qingquan Haoting is next to this year's Building King area, and the regional value will be highlighted? Do you still need the sales staff below to brag about it?"
"You grandson, I used to plot against me here, and I thought the land price of my acquisition is not high enough!" Qian Wanli was amused and crying, but he also knew that Qingquan Haoting was in line with No. 15 and that Qingquan Haoting was prosperous, so he didn't worry about the profits of No. 15 land. However, Chen Li was a little guilty at this time, and he couldn't estimate how big the profit margin was.
At this time, Li Meng was sitting in front and looked at this side in surprise.
Others don’t know Chen Li, she knows Chen Li’s idea the most. She didn’t expect Chen Lizhen to give up on the idea of building a super market in Xiushishan!!
How is this possible?
When she had close contact with Chen Li in private, how many times did Chen Li run to Xiushi Mountain with her? She even suspected that Chen Li had privately made all the planning and design of the Super Market behind her back!
Li Meng didn't expect that Jinyuan International would take action in advance and directly disperse 100 million of funds.
Li Meng also clearly felt that after seeing Jinyuan International take over the No. 15 land plot, Fang Yixin and Gao Junmeng's posture really relaxed, but they just held back and didn't look back. It seemed that no matter how they calculated that Xinchaorui Real Estate's lack of financial strength, they still dared not give up their vigilance towards Chen Li...
Chapter completed!