Chapter 77. [Box Office Defying the Sky](1/2)
It is said that Gusta, the president of Lionsgate Pictures, cursed Yi Feiyang's two stunts, but Mr. Raymond, as the boss of Paramount, was amazed by Yi Feiyang's creativity.
"I didn't expect that this Chinese Yi has such skills. It looks like he is going to cause a lot of headaches for many people!"
Yes, from now on, many people are starting to have headaches, especially after Yi Feiyang used two unique tricks, the effect was remarkable.
"The Ghost Story", which has a good reputation and box office, is the first to be affected. You can see long queues in front of many movie theaters in Los Angeles. Among them are black people, white people, and yellow people... everyone is eagerly waiting for it.
In fact, the purpose of their gathering together and queuing up was very simple, hoping to catch a glimpse of this horror film shot by Yi Feiyang.
"Actually, it's nothing. I just want to see if this drama is as great as Dream Company advertises!" said a realist.
"For the sake of those women who are willing to devote themselves to body art, I want to come and take a look!" said a person who cherishes beauty.
"I just want to explore the truth!" said a curious person.
Never mind!
People bought tickets to show their support!
…
With Yi Feiyang's two great stunts, he is a super horror film with the guise of "Record of Ghosts", but the actual content is "The Grudge". It was released in the second week, and its box office results made everyone eat. shock.
The average attendance rate for 55 screenings actually increased to 45%!
And the first show at midnight was as high as 85%!
The box office on the second day actually reached more than 578,700 US dollars!
The cumulative box office in these two days alone has exceeded 1 million US dollars, which means that "The Ghost Story" has begun to turn things around; and according to this trend, it will be easy to exceed 7 million box office in a week. This means that Paramount will give The movie continues to increase its theater count!
"Do you see? I said it. Man can conquer nature! As long as you are willing to use your brain to find a way, there is nothing in the world that you can't do." Yi Feiyang smiled happily at Hathaway.
"Yes, your clever ideas are really powerful. No one would have thought that you would use such a trick. God, it's so surprising, especially the body art. Are all you men so nasty? Hathaway teased Yi Feiyang.
"No, no, no, don't misunderstand me." Yi Feiyang didn't want Hathaway to think of herself as a lecher. "Didn't newspapers and magazines say it, it's an art form, I'm just I used the topic to make use of it and asked them to help with publicity. In fact, the really nasty ones are those media reporters who like to report such flashy news when they have nothing to do." Yi Feiyang directly pushed this "bad trend" to those unlucky ones. On journalists.
"Maybe. However, you are not a good person, you are full of bad thoughts!" Hathaway would not be easily fooled, and gave someone a white look with her beautiful eyes.
Yi Feiyang could only shrug calmly.
But it is also a happy thing to be teased and scolded by a beautiful woman.
…
"Ghost Story" created by Yi Feiyang was a volcanic eruption. At the same time, it also boosted the box office results of Fantasy Pictures' other two dramas "Buried Alive" and "Terror Cruise".
Tickets that were not selling well or that no one even wanted were sold out in an instant.
What’s even more surprising is that many people started queuing up to buy tickets.
The two dramas, which originally only took in 300,000 yuan in box office in a week, now have more than 300,000 yuan in box office in a single day!
Such a favorable situation has caused Paramount boss Mr. Raymond to privately consider whether to add 50 or 100 theaters for the movie "Ghost" next week. The box office results on the third day will once again
Caught everyone off guard.
Fantasy Pictures received a jaw-dropping report. 55 theaters of "The Ghost Story" took in a box office of US$835,000 on the third day!
Average occupancy increased to 64%!
The attendance rate for the first midnight show was as high as 100%!!!
When Yi Feiyang heard the news, even though he was mentally prepared, he couldn't help but be startled, then jumped up, waved his fist, and shouted: "Oh my God!"
Hathaway, Gao Jiabao, Bill Rabbit, Fat Jack... everyone was shocked. This box office result completely exceeded their imagination. The cumulative box office of the movie in three days has reached 2 million, and the growth rate is even more than one day.
Several times, this is clearly a dark horse movie that will be a hit!
Looking at the newly released shocking box office data and the craze about "ghosting" in newspapers and magazines, now even the Chinatown hunchback who doesn't know much about investing and only knows how to make money knows that this time is really going to happen.
Found a treasure!
…
At the same time, Paramount President Mr. Raymond immediately ordered an emergency meeting.
At the meeting, after conducting simple research and discussions with many senior executives, he unanimously agreed to reduce the number of theaters for the "bad drama" "Moonlight 7"... Sad guys, they used to regard this drama as a
Bao Muzhu... passed the theater chain to "Ghost Story".
In other words, the number of theaters showing "The Ghost Story" next week will directly increase from 55 to 200!
Not to mention, in addition to increasing the number of theaters, the screening time of "Ghost" has been set at 7pm...10pm, making it a three-show series that only blockbusters are eligible for!
But the "blowout" at the box office is still continuing. When Paramount is facing a box office of 1.181 million on the fourth day, an average attendance of 80%; and the company is about to be overwhelmed by calls from audiences... those screenings from various cities in North America
When asked, they changed their minds.
Next week, the number of screening theaters will increase to 500, and theaters in some cities will show the film in multiple cinema halls at the same time.
At the same time, Paramount took the initiative to increase publicity expenses... Note: Fantasy Pictures did not spend a penny, and volunteered to help promote the movie "Haunted"... The headline was: "Halloween, ghosts kill;
True record, I’ll kill you without blinking an eye!”
It has to be said that as a veteran Hollywood film company, its promotional channels are absolutely overwhelming and carpet-bombing.
The explosive power of propaganda was like a nuclear bomb. It was dropped directly on all parts of North America, including New York, Chicago, Houston, and Philadelphia...
In short, major cities in the United States have fallen into Paramount’s advertising campaign. Huge movie posters, dizzying in-car advertisements, and rolling TV commercials have all made North Americans aware of these terrifying Paramount movies.
The film is currently in theaters.
Hot show!
Yes, this word is like a stock in a bull market, or like a flame in a cocktail, making your blood boil and full of vitality!
What is fashion?
What is popular?!
…
If you haven’t watched a movie that everyone else has already seen, isn’t that a failure to keep up with the trend?!
No, you have to go and take a look!
…
Look, how vigorously this movie is advertised! Needless to say, it must be a blockbuster movie. Just go and check it out!
…
As a result, with the intensification of publicity in various regions of North America, almost all major movie theaters found it difficult to get a ticket.
Tickets from 7 o'clock to 10 o'clock are often sold out as soon as they appear on the counter; young people who have not grabbed tickets simply sit in the box office and wait energetically for the second and third games.
Those young people who like to seek excitement and watch horror movies at midnight have even bought all the tickets for the midnight show. The reason is very simple. The darker it is, the more interesting it is to watch such a movie.
In the ticket hall of the "Space Cowboys" cinema, there are now more than a hundred young people standing and sitting everywhere, ranging from teenagers aged 16 or 17 to young college students in their twenties. Some of them are drinking Coke.
Eating popcorn, some were texting on their phones, some were blowing bubble gum and spanking together...
"Look at them...their parents must be scolding you." Hathaway and Yi Feiyang stood in one part of the ticket hall. She looked at the young people who crowded the entire ticket hall and couldn't help shaking her head and saying with a bitter smile: "I
I really don’t understand, are they doing this to watch a movie or to go camping? Could it be that your show really has that much magic?"
"Wrong!" Yi Feiyang corrected Hathaway, "It's not my play, it's our play! Don't forget, you are the heroine of this play!"
"Me?" Hathaway then realized that her identity is really special, and she has not yet realized that she is an "actor". She still looks at things like an outsider and likes to stay outside.
"You are right. I am the heroine of this drama. It seems that I have become your accomplice... Oh God, but I really don't want to see this situation. These children don't go to school.
, but they stay here waiting to watch some damn movie! I swear, if they were my younger brothers, I would pull their ears without any politeness!"
"Alas!" Yi Feiyang sighed, "If the heroine of every one of my dramas thinks like you and makes such a selfless vow, then my box office results will definitely be miserable!"
…
Just when Yi Feiyang and Hathaway were bickering, a fat man with freckles walked past the two of them, muttering: "Damn it, why are there so few films in "Ghost"? I've already changed to five cinemas.
, I can’t buy any tickets! Could it be that when I go back to school tomorrow, I have to see Kane’s hateful face again? It seems that he is the only one who has seen all the new movies in the world..."
The freckled fat man grunted and looked around with his small eyes to see if he could spend more money and buy high-priced tickets. Of course, the prerequisite for doing so was that someone was willing to sell them.
When the freckled fat man saw Yi Feiyang and Hathaway, he was stunned for a moment. To be precise, his eyes froze on Hathaway, and then, a pair of small eyes flashed...
"Excuse me," the freckled fat man pretended to be brave and walked up to Hathaway, "Why do you look so familiar to me? You are..." The fat man rubbed his head and thought hard. He clearly remembered that he was a celebrity, but why couldn't he remember him?
"I'm sorry, my friend is nothing. We came to watch a movie. We can't buy tickets, so we have to leave now!" Without any explanation, Yi Feiyang picked up Hathaway and left.
The fat man with freckles behind him was still confused, "No, I really think she looks familiar..."
Unintentionally, the freckled fat man's eyes glanced at the "Ghost Story" poster posted on the wall not far away...
On the poster, the heroine played by Anne Hathaway is staring at him with wide, frightened eyes.
"Oh, God, damn it! I know who she is!" The freckled fat man knocked his head and stamped his feet again, feeling annoyed.
…
As time went by, in the second week, the box office results were finally released.
The North American box office rankings are as follows:
To be continued...