The negotiation between Yi Feiyang and Gusta, the boss of Lionsgate Pictures, was very pleasant. The next day, people from the two meetings held a comprehensive and detailed discussion on each other's cooperation intentions.

During this period, both of them prepared each other's lawyers and were ready to sign a contract at any time.

Gusta's lawyer is Mr. Elder, the head of a well-known large-scale litigation firm in Hollywood. This man is also a generation of talented people who will help Gusta dominate Hollywood in the future. He has countless big cases in his hands, including

The drug injection case that led to the death of King Michael Jackson, and the inheritance dispute of Elizabeth Taylor, a generation of beauties, etc.

The lawyer representing Yi Feiyang is unknown, but he is an old friend of Yi Feiyang. He is the young lawyer Louis Carle who he wanted to win over when he purchased the copyright last time.

Last time, Yi Feiyang said to Karl, let's work together to sell the copyright for one million.

Louis-Carl thought he was joking, and he didn't think the Chinese had that much ability. But less than a month later, the other party called him and asked him to help sign new documents.

When Louis-Carr learned the new content of this "new document", he was completely shocked.

Three million US dollars, just throw it away!

Instead, we directly cooperated with Lions Gate to share the profits, and we had to break 100 million to get the bonus!

Breaking 100 million? What is this concept?!

Even a big-budget movie may not be able to break 100 million, let alone a movie like this?!

Isn’t this kind of contract too crazy?!

It doesn't matter to those big guys, but to a person who is still renting a house, this courage and heroism are unmatched.

From selling copyrights to becoming a partner of Lions Gate, the shock that Yi Feiyang gave Carl was even more difficult to add.

Perhaps, Carl thought, this Chinese Yi who is good at magic will be the upstart of Hollywood in the future!

The changes in Louis-Carl's heart could never escape Yi Feiyang's eyes, so after signing the contract, Yi Feiyang patted Carl on the shoulder and said, "Do you know that Barrister Elder?"

"Yes, I know him. He is a well-known prosecutor in Hollywood and specializes in cases involving big stars. To be honest, the money he spends on a bottle of champagne is enough for me to live for a year!"

"Do you envy him?"

"Of course, I'm envious!"

"Then do you want to become someone like him?"

"you mean……"

Yi Feiyang opened his eyes and looked at the high-rise buildings in Los Angeles. "Actually, you and I are looking for our own piece of sky! It's not that we don't have the ability, we just don't have the opportunity. Now, the opportunity has come, will you join me?"

Break in?!"

Yi Feiyang's words were sonorous, powerful and profound.

Louis-Carl looked at the high-spirited Chinese man in front of him, then looked at the surrounding high-rise buildings and the vast sky above the high-rise buildings. He took a deep breath and said, "I do!"

…

Lionsgate spent huge sums of money to acquire a small, low-cost film from a Chinese, and vowed to make it a big deal. Who knows who spread the news, and it spread like wildfire.

Immediately, Lionsgate became the laughing stock of all Hollywood.

"Look, that newly established film company actually bought a bad movie!"

"Poor fool, I didn't expect that Lionsgate, which is always known for its caution, would also build such a plane!"

"Shit, you don't even have to look at it to know the result. You'll die immediately!"

…

The seven major Hollywood studios, headed by MGM, Fox, etc., said in an old man's tone: "Experience, this is the result of lack of experience! Making movies is not that simple!"

"Yeah, everyone thinks it's easy to make money in the movie industry, but we have suffered losses step by step to get where we are today!"

“Each lesson learned! Lionsgate will learn its lesson!”

…

As the head of Lionsgate Pictures, Gusta is even more of an idiot, a fool and a synonym for 250. Some people even say that guys like him should just go back to the financial world and invest. The film industry is too deep for him.

Can't afford it!

Faced with such negative news, Yi Feiyang was a little worried at first, fearing that Gusta would not be able to withstand the pressure and would shrink from the battle. But what Yi Feiyang did not expect was that Gusta was really a strong man. Faced with these rumors,

, pretending not to hear anything, and started the next plan without hesitation.

…

There is no shortage of good movies in Hollywood, and there is also no shortage of dark horses. But if dark horses want to run, they also need fodder. And this so-called "fodder" is publicity!

A movie tycoon once said that as a world movie empire, the United States’ total investment in film production reaches an astonishing nearly 10 billion U.S. dollars every year, and more than half of it is promotional expenses!

It can be seen that publicity is the key to whether a drama can truly become popular.

Not to mention how mature the Hollywood market is and how it rejects bad movies. In fact, otherwise, Americans will also be fooled by advertisements and pay for movie promotions.

Not to mention anything else, the reason why "Blair Witch" was so incredible in the previous life was because the company that released it spent tens of millions of real money on publicity.

There is only one thing in this world that can make money, and that is making money with money!

Having said that, before, Yi Feiyang spent more than 10,000 US dollars that he had left to promote "Blair Witch" in the city of Los Angeles. The results can be seen, in just ten days, the box office reached 130,000.

And now, Lionsgate Pictures has invested a generous six million, all of which are promotional expenses. There is no doubt that it will hype this small-scale film with a cost of only 20,000 U.S. dollars into a blockbuster that Yi Feiyang said!

What can six million do in Hollywood?!

You can capture the front-page headlines of all mainstream media; you can continuously scroll and play your own advertisements on TV; you can open a million-dollar essay competition for "Blair Witch"; you can also expand overseas markets, in the United Kingdom, France, Italy,

In Japan, South Korea, India... throw in propaganda bombs and do some carpet bombing!

What is the effect of such a fierce publicity campaign?!

Not to mention other parts of North America, Los Angeles alone has formed an overwhelming craze for "Blair Witch".

As Lionsgate Pictures announced that this movie will be officially released tonight... Previously, Yi Feiyang's small movie theaters were just a small show, and this news was like a bombshell, directly affecting those curious young people.

It was attracted.

Although the ticket price has risen from US$2 in underground cinemas to US$5 or US$7, this small increase in ticket prices has not stopped the curious and bored hearts of those fanatics!

As a result, these college students flocked to Lionsgate Cinemas from all directions in order to preview this legendary "devil movie" and "death movie".

Curiosity killed the cat, this is a Western proverb, and it is equally applicable when used in movie marketing strategies.

People in Los Angeles are going crazy.

The movie theaters in Los Angeles are full!

You can see endless queues in front of movie theaters in various neighborhoods!

Blacks, whites, Chinese, and people of all colors are crowded together, just to get into the cinema and see it!

No one could have imagined that this movie purchased by Lionsgate would be so crazy and incredible.

"Blair Witch" has remained in the top ten at the North American box office for two consecutive weeks since its release, which can be said to be a rare miracle for the American film industry where the film elimination rate is very high.

This low-budget horror film was originally scheduled to be screened in only 27 theaters in the first week. Unexpectedly, it received an overwhelming response after its release, and the number of theaters was suddenly expanded from 31 to 1,100 in the second week.

The production of copies for 2,142 theaters made Lionsgate Pictures and the printing and printing companies, which were originally the butt of jokes, extremely busy.

This hot movie-going situation is like an incredible virus, spreading from Los Angeles to New York, from New York to Chicago, Houston, Philadelphia... and spreading endlessly, even to overseas markets!

"Blair Witch" has been successfully released for one month.

The North American box office rankings are as follows:

First place: "Saving Private Ryan", with a box office of 23 million in North America that month.

Second place: "The Last Day", with a box office of 21.12 million in North America that month.

Third place: "Crazy About Mary", with a box office of 19.5 million in North America that month.

Fourth place: "A Bug's Life", with a box office of 14.32 million in North America that month.

Fifth place: "Blair Witch", with a monthly box office of 13.6 million in North America.

Sixth place: "Slowly Moving Forward", with a box office of 8.25 million in North America that month.

You know, "Blair Witch" was able to earn more than 13 million at the box office in the first month with a low-cost production fee of 20,000 US dollars. This is incredible enough in the eyes of many people.

But this madness and incredibleness continues.

Immediately afterwards, as the drama heated up rapidly, countless audiences flocked to the cinema to see the true face of this dark horse film.

So, in the second month, the monthly box office rankings in North America changed.

First place: "Saving Private Ryan", with a box office of 23.4 million in North America that month.

Second place: "The Last Day", with a box office of 22.18 million in North America that month.

Third place: "Crazy About Mary", with a box office of 17.55 million in North America that month.

Fourth place: "Blair Witch", with a box office of 15.2 million in North America that month.

Fifth place: "A Bug's Life", with a box office of 11.5 million in North America that month.

Sixth place: "Godzilla", North American box office for the month was 8.55 million.

It can be seen from the box office list that "Blair Witch" grossed more than 15 million at the box office that month, directly behind the comedy cartoon "A Bug's Life".
To be continued...