In fact, Lao Zhang's appeal is quite strong.

Feng Xiaogang said that domestic art films can be sold for more than 400 million yuan, and there are really no one else except him...

Well, what he said makes sense. The box office of the two movies "I Am Not Pan Jinlian" and "Youth" exceeded 400 million.

However, when Lao Zhang was filming art films, director Xiaogang was still working as a TV screenwriter!

The original time and space "Love of Hawthorn Tree" and "Return" have successively created box office records of art films!

Even the Great Wall, which was scolded, had a global box office of 335 million US dollars. Of course, it is unlikely to simply rely on box office recovery costs. However, there are DVD rentals and other operations around the area, which are not realistic to recover costs, but they did not lose 80 million US dollars as the Oscar host said!

Xu Hui is still confident in "Return".

The fifth generation of directors has a special feeling for Brother Wen, and they all shoot very well!

"Alive", "Farewell My Concubine" and "Blue Kite" are all works with emotion.

Chinese people still value feelings more.

Let me tell you an interlude: Yu Hua told a joke that when he was adapting "Living", Zhang Yimou excitedly explained to Yu Hua how to change it to pass the review without damaging the quality of the whole film. Yu Hua thought, "I am so powerful and confident." After the film was filmed later, I won the Cannes grand prize, and the reviewer was banned with a wave of his hand. Yu Hua thought, "Zhang Yimou did not make a big wave, the General Administration is so powerful"...

Regardless of whether "Return" is a good movie or not, Xu Hui also thinks he should support this story based on his courage to shoot.

Things like history should still be photographed for the public to see.

As for the box office, let’s leave it to the market!

Zhang Yimou is not Wang Xiaoshuai, his appeal is still enough...

Forget it, compared with Zhang Yimou and Wang Xiaoshuai, it has slightly lowered his level...

"Me 11" box office was rubbish, less than 6 million, and he scolded Chinese cinemas for giving it to their American godfather for a long time!

"Intruder" has a very low screening volume, and he scolded again, this is the worst era of serious movies!

So, you have nothing to do with it?

These two movies really think you said so awesome, why didn’t you win the award?

The audience is not blind!

It's really ridiculous. In the early years, Wang Xiaoshuai said that the movie was handed over to the market. The film bureau was the best to die. Now he is counting on the government to regulate it?

How can it be justified?

Are you the illegitimate son of God?

I always complain that the market is not good, and the audience this year is not good, why don’t you say that you are not good?

"Ten Thousand Arrows Piercing the Heart" has a box office of 13 million, and the external copyright has sold nearly 3 million US dollars in Huiwen's operation!

...

Since the founding of Huiwen World in 10 years, the film industry has already been clear that the second half of each year is when Huiwen sings the lead singer.

Of course, they were only targeting the New Year holidays at the beginning, and Xu Hui’s movies and the New Year holidays are more suitable for matching!

Since 11 years later, Huiwen's directors have gradually matured, so they began to try the National Day holiday and the New Year holiday...

It went smoothly and dominated the Chinese entertainment industry!

Everyone who makes movies knows one truth: whether the movie is sold or not, the quality of the movie itself is important, but promotion and promotion are obviously more important!

Huiwen’s publicity and distribution team has always been the top in the industry.

Once such a team is at full speed, the poster of "Return" and the news interviewed by the main creative team are overwhelmed.

To be honest, if it weren't for Gong Li, Chen Daming and Zhang Yimou were not suitable for variety shows, and the company even wanted to arrange them to appear on "Happy Camp"...

After brainwashing and viral marketing, "Return" was released on November 22.

It's not a good schedule, because "Gravity" and "The Hunger Games 2" were released.

By the way, "My Girls' Generation" has been released, with a box office of 720 million, which has not reached the 800 million forecast for eye-catching data. After all, there are too many blockbusters released in November, "Thor 2", "God of the Cicada", "Red Flame Battlefield 2", "Gravity", "The Hunger Games 2", "Elf Hotel"...

It’s already very good. It’s enough to have such a performance at the box office of Robazumab!

Just when "My Girls' Generation" was released, Huiwen officially released the annual meeting poster. Zhao Baozi, who had been standing in the C position, magically disappeared from the poster and replaced it with a meat ba.

Just when Baozi's fans were angry and wanted to ask for an explanation, Baozi posted on her direct Weibo that she had already negotiated with the company, left the company, and joined Liu Sisi's company as a partner...

An insider expressed indignation at Huiwen's actions!

Damn, who knows that Liu Sisi’s company is actually owned by Huiwen!

What's the difference between this one putting money from the left pocket to the right pocket?

...

After "Return" was released, there have been constant praise.

There are even a lot of jokes circulating on the Internet: "Spielberg was moved and cried for an hour...", "And Lee was very moved and felt that "Return" was really good.'

However, "Return" is not "Living". Whether it is in the form or content, it seems that there should be anything, but it is always a short time. There is not enough preparation and narration. If it is a work of other directors, it can be excellent, but if it is Zhang Yimou, it can only be said to be fair, because he is Zhang Yimou who made "Living"!

Compared with the heavy weight of "O", "Return" is as heavy as light as it is, and the film is solemn and grand. The first climax is that it is close to the railway station overpass but is forcibly separated. Later, it is increasingly reunited to the city fireworks, which contains deepness and dullness...

From the axis of the story, "Return" actually tells a very classical Chinese love story. "Fenhewan", "Autumn Hu Plays with Wife", "Meng Jiangnu", parting, missing, waiting and reunion, our ancestors have told such stories countless times. "Even if we meet, we don't know each other, our faces are covered with dust and hair is like frost." Su Dongpo's poem "Jiangchengzi" can already summarize the entire content of "Return", and Lu Yanshi's name comes from this.

It was about 1996 that Chen Kaige interpreted the name Zhang Yimou in an article titled "The Qin people": "For art, not for rice and grave."

This is Confucius' original words, but unfortunately, Lao Zhang still planned for the rice and the millet...

Gong Li also said: "You can score above 85 points. This is a movie that can be quietly shot and watch quietly."

There is another very important problem. This movie has no sense of the times, so it lacks power. The movie shrinks its own world and tries not to allow any impurities from outside to invade. In the world of "Return", everything revolves around landing, and Feng and the others are revolving. Everything is just a tool for their progress and transformation. This is a carefully constructed touching story, but unfortunately, it lacks shocking power.

Once again, I used a corridor, a room, a railway station, a couple, a family, a one-way game of commitment and forgetting, alienating and avoiding those broad, complex, and vague society, class and politics that are destined to be vague because of the four sets of crises. I used sorrow, loneliness, remembrance, and warmth to replace the rationality of coldness, deep thought, pondering, and questioning...

It is understandable, after all, this gate is stuck with censorship!

Many people say that Zhang Yimou is selling history again!

But even if history is really to be sold, who is more qualified than their generation of directors?

Although he has not yet gotten rid of some of his techniques and habits from "Golden Armor" or "The Flowers of Flowers", he has no longer had the bloody and weirdness of "Three Guns". He uses a more calm and restrained narrative to show the fate of ordinary people like the ancestors he admires, and to talk about the joys and sorrows of the deepest people. This is the Zhang Yimou that most of us like, and the Zhang Yimou needed in this era.

After three days of release, "Gravity" was carried out, and "Return" earned 83 million yuan...

Not very high, but it has proved that it is predictable that the movie can recover the cost through the box office.

The biggest difference between art films and commercial films is that they have a lot of momentum...

At the same time, on November 23, the 50th Golden Horse Awards began.
Chapter completed!