Many actresses are willing to brave the cold and dress up coolly on the red carpet of the Berlin Film Festival.

The reason is very simple. No matter how the Berlin Film Festival declines, it is one of the three major film festivals in the world. It has always been loyal supporters and there is also media attention.

With attention, there is a chance to increase your value.

If you perform better, there will be many big-name sponsors who will invite you to the platform.

The so-called platform is a brand inspection period. If the effect is not bad, the contract will be signed soon...

Nowadays, there is a very important judging benchmark for evaluating an actress' status in the circle: the number of endorsements and the quality of endorsements!

Being able to cooperate with top-tier brands is a reflection of their style!

Of course, in later generations, this standard has changed. First-tier brands are more willing to cooperate with traffic stars because of their ability to sell goods...

I wonder what Montblanc fell in love with Sister Yu, and his intellectuality?

In short, during the Berlin Film Festival, Montblanc has invited Sister Yu to stand on the stage three times, and it is estimated that the time to become the spokesperson is coming soon!

...

It’s a bit sad to say, why did Xu Hui come from China with great fanfare and not even have a good life?

The reason is very simple, it is to sell movies!

Movies like "Su Yuan" cannot be sold at the box office in the country!

Xu Hui’s idea can sell 20 million, so it’s a way for the audience to give face!

This is true. In the original time and space, the Korean box office of "Su Yuan" was only more than 2 million viewers, which is twice as bad as "The Furnace" with the same theme!

The main reason is the limitations of the subject matter and the viewing quality of the existing audience.

Fundamentally speaking, "Su Yuan" belongs to a realist film, and realist films are clearly unpopular!

Especially after Hollywood commercial blockbusters entered the domestic market, audiences have become accustomed to Hollywood-style commercial films and are unwilling to receive education on domestic realism-themed films...

In the contemporary era where fast food culture is prevalent, more people watch movies just for "entertainment". When faced with a slightly deeper topic, they suddenly feel obscure. They say they "can't understand" and are unwilling to watch them. In addition, such films have unique rhythms and expressions. Unlike ordinary popcorn movies, they have fierce ups and downs. This is an important reason why literary and artistic dramas and realist dramas gradually move away from mainstream audiences and have a bleak box office.

Even in 2018, when word of mouth determines the box office of movies, "Carnival" had a box office of only 22 million. If it weren't for the triple-color incident, it would have been even less!

There are too many profound themes, and the audience really can't like them!

The theme of "Su Yuan" is surprisingly consistent with "Carnival". If such a movie can get a high box office, unless the cinema gives enough films...

it's out of the question!

The fundamental principle of theater screening is that movies can make money!

Xu Hui was preparing to regard "Su Yuan" as the first shot in the art theater, but he was still unsure. After all, it is 2013 now, and the movie is still the box office!

In China, countless film companies have regarded "Lost in Thailand" as a case analysis, hoping to find the reason for the box office of this small-cost comedy. A bunch of filmmakers have also learned some bald head Xu, hoping to get some of his skills...

Following the trend is the norm in the film industry!

At this time, Xu Hui and his Huiwen world went against the market and began to promote what 'filmmakers should have their own conscience and social responsibility...'

Stop making trouble!

Many art films have very few outstanding domestic box offices, but they also gain good commercial benefits by selling overseas copyrights. In fact, art films with relatively few investments cannot exceed their own investment, which is in line with market laws.

Of course, many masters who have been making art films for their whole life are very interesting: 'If you make movies to make money for yourself, then the world will not develop much. My life is very simple, and it doesn't require so much money...'

...

Berlin Film Festival Chairman Diet Cosrick likes Chinese movies very much, or in other words, the Berlin Film Festival is full of affection for China!

Lao Zhang's "Red Sorghum" took off in Berlin and then influenced a generation!

Chief Jia’s "Xiao Wu" was also discovered by the Berlin Film Festival!

The selection of films at the Berlin Film Festival is under the responsibility of the Youth Forum. Since 2002, there will be a unit that "focuses on China" every year!

The film festival is about to close, and the closing ceremony is very... very bleak. Compared with the highly anticipated opening ceremony...

After all, there are really no big-name stars in the main competition unit of this year's Berlin Film Festival, except for Matt's cute "Promised Land". Unfortunately, Dai Meng didn't come...

But it was still very lively, with a bunch of reporters squeezing on the right side of the red carpet, aiming at the famous stars.

Like the Cannes Film Festival, the award ceremony of the Berlin Film Festival is concentrated in the Palace of Film, which is filled with a bunch of filmmakers from all over the world.

Everyone greeted each other enthusiastically.

Cosrik squeezed out of the crowd and said to Xu Hui enthusiastically: "Xu, thank you for bringing us "Su Yuan"!"

“…This is what we should do!”

Xu Hui stood up quickly.

The old man is in his sixties and has been committed to promoting independent films around the world. Not to mention anything else, this mind alone is enough to be admired!

"I want to tell you that the gates of the Berlin Film Festival will always be open to Chinese films, and I hope to see more young directors come here with their literary works. Berlin will be the stage for them to show themselves!"

"Thank you, I will tell all domestic filmmakers this sentence!"

Although many people say that foreign film festivals like Chinese independent films because they are willing to expose the dirty and messy mothers of their motherland, sell the dark side of China, and flatter the Western value system.

Xu Hui also thinks so!

However, when I really arrived at the film festival, most of the movies I saw were like this, including "Promised Land", which revealed the natural gas leak in the United States...

How do you say this?

The so-called boldness of independent films is either the subject matter or the theme of expression.

I don’t have much idea, what independent movies to play?

"…Good movies are hard to come by, especially in today's era, and the influence of the Berlin Film Festival is not as good as that of Cannes. I hope you can bring your own work when you come next year!"

"You are so serious, but I will work hard!"

Xu Hui nodded with a smile.

"Cinema Paradise" cannot catch up with this year's Berlin Film Festival.

Just bring "Beautiful Life" next year!

"You sit down first, I'll go and say hello to others."

Diet Cosrik patted Xu Hui on the shoulder again, turned around and walked towards the other person.

Joseph Gordon-Levitt.

He also appeared at the Berlin Film Festival with his first self-directed and self-acted film "Don Juan". He was the biggest name in the closing ceremony...

Xu Hui only took a look, and then focused on the wave of people following him...
Chapter completed!