Even though it has successfully exceeded 100 million, the box office forecast given by the Sighting Data is still only around 150 million.

"Embroidered Spring Sword 2" may become the lowest box office work since its establishment...

There is still an error in the selection of schedule. If it is released in the right schedule, relying on the movie's strong reputation effect, it can at least push the box office by 200 million...

Unfortunately, after the weekend, "Avengers" is coming in full force!

"Women's Federation" was released in mainland China five days later than in North America, of course, in order to give the domestic films released on May Day a chance to survive.

Then, "Avengers" became the most popular film in the first weekend of film history for $200.3 million in North America...

Not only that, people have set off a movie viewing frenzy around the world, and mainland movie fans have long been waiting for the release.

It is impossible to count on "The Embroidered Spring Sword 2" to compete with "The Avengers" directly!

...

The opening of the second Beijing Film Festival is about to begin. Huiwen, as the most powerful thigh in the Beijing circle, certainly has to participate.

The focus of the discussion is ‘The increase in Hollywood imported films, where is the road to domestic films?’

A bunch of big shots gathered together, and there were many different opinions.

"What is open to the United States is to destroy filmmakers who have achieved some success by relying on luck, so-called star lineup, relying on old capital, and relying on malicious hands to operate the market. It is only a blessing for producers who meet the rules of film. Although Chinese films have temporary pain, it is a good thing in the long run."

"Short-made domestic films will be brutally eliminated. Domestic productions that have the opportunity to enter the market will pay more attention to the film itself rather than the operation of non-market factors. Faced with the most mature industrial system in the world, "cultural barriers" are the last line of defense for domestic films."

Tsk, a group of people are very confident...

To sum up in a simple sentence, the road is tortuous and the future is bright!

Xu Hui sat on the stage as quiet as a chicken and watched a group of people pretending to behave until the microphone was handed to him, and then he spoke: "It must be a good thing. The more imported films come in, the greater the creative space for Chinese filmmakers, because the scale of checking is a standard, and we share the content they can shoot together, which is of great significance to expanding genre films..."

He is good at pretending and nonsense.

To be honest, if it weren't for the stimulation of imported films and the critical taste of the audience, there wouldn't be a situation where domestic films burst out in the second half of 2017!

By the way, the Beijing Film Festival was started, how to say it is very chaotic. To give a brief example, because there is no award rating agency yet, the film screening is the core part. There are more than 200 participating films covering all kinds of excellent films from Oscar-winning films to other countries. Chinese audiences can appreciate the masterpieces of various countries on the big screen, which is very rare. However, this list of films, which covers more than 200 films, has not been well sorted out and summarized, and has no unity or theme screenings...

Even the special guest, Comrade Cameron, did not talk about any topics about movies, and promoted his 3D technology company "Cameron Pace"...

Of course, the film dealer was very satisfied and set a transaction amount of 5.23 billion yuan.

The chaotic Beijing Film Festival is like the chaotic May film market.

"Avengers" was released. On the first day, it won 68.08 million yuan in box office with 42% of the screening volume. On the second day, the momentum remained unabated, and it won another 52.8 million yuan...

To put it into a professional term for the Chinese national football team’s commentary: there is not much time left for "Embroidered Spring Sword 2"!

...

"Embroidered Chunjian 2" did not achieve the expected results, and Huiwen Tianxia Film Department held a meeting to discuss the reasons.

"…I think if I add a little joke to the script, the audience will not feel so depressed, and the box office will definitely be more than that!"

"No, it's still the schedule selection is not appropriate. It takes only five days to complete the whole game, and there is no show before you even perform..."

"Also, some colleagues' slander is also one of the reasons..."

Several senior executives talked about their opinions and said it very well, but they were all hindsights. It was useless. Lu Yang was a little embarrassed. When he took over this project, he was full of confidence!

The shooting cost of "Shura Battlefield" is 40 million, the promotion cost is 15 million, and the distribution cost is 5 million, the total cost exceeds 60 million.

Yes, the company can earn about 50 million yuan with a box office of 150 million yuan. In addition, Huiwen Cinema's revenue and subsequent video and audio copyrights can definitely make a profit and guarantee a small profit.

But this is a bit worse than the company's goal of "breaking three and chasing five" that was determined at the beginning...

If he fails to achieve the goal, as the main person in charge of the project, he always has to give an explanation!

To add to this, before the release, Lu Yang signed a step-by-step box office share, with the guaranteed box office of 200 million yuan. In other words, only if the box office exceeds 200 million yuan can he get the basic director's reward...

"Stop it!"

Xu Hui had a headache. Now he is discussing whether the series "Embroidered Chun Dao" is still worth developing, not summarizing experience!

"…I think there is still a possibility of continuing development. First of all, the reputation is very good, and a group of loyal fans have been cultivated..."

"But have you ever thought about how much will the cost increase if the third part is filmed? Deng Chao's pay alone has increased to 8 million!"

"Isn't the next step not "The Biography of Ding Xiu"? What's wrong with Deng Chao?"

It is mainly divided into two factions. Some people think that the reputation is good, so of course they need to continue filming. The other part believes that there is no need to spend more time in this series. It is better to spend this energy in "Huang Feihong" or "Dragon Gate" series...

That's right, for film companies, they can carry out several projects at the same time, but any project requires a lot of logistics personnel, especially "Embroidered Chunjian 2". As the first shot in 2012, Huiwen Tianxia has invested a lot in it!

The results of so many people's hard work are not satisfactory...

Paohui's head hurts, so he lit a cigarette and started smoking directly. The chairman took the lead in smoking. There was no way to bear the pile of smoke guns sitting under him. In a few minutes, the entire conference room was already filled with smoke...

"Lu Yang, are you sure?"

"…The story structure is very complete, and it is not difficult to shoot, but I really can't say it right at the box office!"

"Then let's take a photo! We don't seek big profits, as long as we don't lose money!"

If you continue filming, you might have a sudden explosion in the third part like the "Ex" series!

That being said, the promotional aspects after the release may not be as dedicated as this time...

The discussion ends here. The "Embroidered Spring Sword" series will ensure a speed of release every two years. Just as Xu Hui said, you don't ask for box office, but quality!

"By the way, "Dragon Gate Flying Armor" will be released next month. Be prepared. You can't be careless this time!"

:
Chapter completed!