"The Lion King's Battle", a Chinese-language movie actually hit the North American market, and the summer season in North America has been raging for more than ten days!

I can't believe it!

As of July 4, the 18-day release of "The Lion King" successfully reached US$140 million in North America.

Exceed Disney's previous predictions!

"Wong Feihong" $82 million;

"Men Should Strengthen Self-Reliance" $120 million;

"The Lion King Battle" $140 million (currently);

Of course, Wu Jing and his group's publicity in North America also played a significant role.

But no matter how popular a movie is, it will be out of here if it encounters "Transformers 3"!

On the day of its release, it won a box office of US$37.72 million, and the box office of the first weekend closed at US$150 million...

No matter how trash your reputation is, "Transformers 3" is always Transformers!

Each country has its own unique culture, ‘Transformers’, ‘Marvel’, ‘DC’, ‘Star Wars’ represents the pride of the native North American country!

What's more, the first three movies of "Transformers" have a good reputation and are very scientific to be popular...

After all, the audience of the "Lion King Battle" series "Huang Feihong" series is only a minority in North America.

However, Xu Hui and Disney are not dissatisfied with it at all. This is the natural law of the market.

Of course, publicity and hype are still very necessary. Disney has always had ambitions in live-action movies. After discussing with Huiwen Tianxia, ​​it decided to add the promotional expenses of "The Lion King Battle", from the previous $10 million to $20 million.

Don't worry about not being able to recover the cost.

The overseas box office of "The Lion King" is very popular. So far, the global box office has approached $540 million.

Those who make commercial movies believe in a law, “If you don’t have enough investment, don’t want to produce it!”

Looking at the history of film and film, in addition to the existence of tap water in the mainland market, which makes the publicity and distribution team speechless, most projects that make small profits have astronomical publicity and marketing expenses!

The "Ghost Record", known as the largest low-cost and high-recycling history, has a cost of only US$11,000, and its final box office reached 197 million. However, its promotional and promotional expenses reached US$10 million, and subsequent additional promotional and promotional and promotional expenses reached US$30 million!

...

It's very "lucky" that "Transformers 3" will be released in mainland China until July 21, so the mainland is still dominated by "The Lion King's Battle".

After entering the fourth week, "The Lion King Battle" inevitably plummeted on the box office on the working day, and the daily report closed only 21 million!

After all, the popularity has begun to fade away - no matter how popular the movie is, there will always be a day when the popularity of the movie is reduced.

This is the most natural market rule.

The box office of "The Lion King Battle" began to show a slight downward trend!

On this day, Xu Hui, who was sweating in the gym, received a call from Huang Wen.

...

"Xu Hui, are you interested in football?"

After she arrived at the office and sat down, Huang Wen immediately asked a question with great enthusiasm.

"…I'm very interested in the ball!"

I took the cigar handed over by Huang Wen, cut the opening with the cigar cutters, lit it, and took a deep breath. It was so good!

"...I'm serious to you, there's a team in front of us now!"

"...Brother Wen, I know nothing about the team's management. Although I have played 'live', it's a game after all. I only know Real Madrid, Manchester United, Bayern..."

Obviously, Xu Hui is not an avid football fan.

Football star, he doesn't know much, Ronaldo, Ronaldo, and pee...

As for the "live", it was one of his childhood friends who really liked it, and he forced him to play with it...

Therefore, he had no interest in the topics Huang Wen deliberately raised!

“…No, Boss Xu wants to invite us to run Hengda together…”

“Build a house?”

"…club!"

"Not interested, if you are interested, you can go by yourself!"

Huang Wen probably didn't expect that Xu Hui, who was a pure man, was not interested in football. He was a little frustrated: "...Since you are not interested, then forget it."

"...No, you can discuss it with other people on the board of directors. Maybe the company's directors support you!"

After thinking about it, Xu Hui added: "No matter whether the matter can be accomplished or not, this matter needs to be spread out!"

It was not Xu Hui who changed his mind, he came up with a good publicity plan and used Hengda!

In fact, if you really want to invest in Hengda now, it is also a good business. It seems that Hengda has won the AFC Champions League several times?

And later Ma Yun’s father invested!

The trouble was known to the people of the whole country...

Besides, there are many football fans across the country, after all, it is the world's number one competitive sports event.

The role of this publicity on Huiwen World is conceivable!

Yes, Xu Hui has a lot of fans, but if we really compare football, or Hengda's influence in the minds of fans, it is still much worse.

If the two can be perfectly integrated, there is no doubt that this will be a good opportunity to expand Huiwen’s world and expand Xu Hui’s personal influence!

However, Huiwen Tianxia is now a listed company, and every decision requires the approval of the board of directors.

To investing in a team is such a big deal, the board of directors must sign and agree to it before it can be done.

What Xu Hui is thinking now is that this will be a good publicity point!

It just happened to give the declining "The Lion King Battle" a stimulating news!

...

That night, Tengxun News, who had always had close ties with Huiwen Tianxia, ​​suddenly popped up an instant news: "The person in charge of Huiwen Tianxia just revealed that the company had the idea of ​​running a domestic football club. They have now set the target, which is Hengda team!"

"Boss Xu Jiaying expressed his welcome to Huiwen Tianxia to join the Hengda family..."

In just less than two hours, the three keywords Xu Hui, Huiwen Tianxia and Hengda were on the hot search list on Weibo at the same time!

Not only that, the newspaper the next day was filled with Xu Hui's figure. It was a trivial matter for Xu Hui to make the headlines of the entertainment page, and Xu Hui also existed in the headlines of the sports page!

Fans are looking forward to what changes Xu Hui's joining will bring to Hengda, or in other words, to the Chinese Super League.

Everyone knows that Xu Hui is a good person. After the release of "The Lion King Battle", Huiwen Tianxia's market value was nearly 70 billion, and Xu Hui's personal value was also close to 20 billion!

The most important condition for running a football club is to have money and be willing to invest...

Xu Hui once again became the forefront of public opinion...

"The Lion King Battle" also benefited from it, and the box office actually saw a slight increase.

At the end of the fourth week, news about Huiwen Tianxia and Hengda is still noisy. In the fourth week of "The Lion King's Battle", the box office scored another 210 million yuan, with a cumulative box office of 1.22 billion yuan, successfully leaving behind the box office record of 1.07 billion yuan set by "Men Are Self-Strength".
Chapter completed!