Mainland theaters began to implement digital screenings in 2005.

That is, digital keys, no longer simply distribute copies as they used to.

To be honest, if you do this, it is difficult for high-definition pirated resources to appear on the market, because the digital key corresponds to only one password per screen, and there is no unnecessary resource to be distributed.

However, the Tao is one foot taller than the demon is one foot taller than the demon!

The ability of pirates far exceeds people's imagination. They can use high-definition cameras to fully carve the movies when the keys arrive. Some theaters in remote areas are willing to make the money.

What do you do?

Until 11 years later, with the improvement of public viewing quality and more and more institutions subsidizing movie tickets, the price of movie tickets has become more and more affordable. Of course, there is also the increase in the crackdown on the country, and the popularity of 3D movies.

I just stepped down from the mainstream position after watching the pirated version.

Even so, piracy is still a nightmare for many directors and distribution companies.

The pirated version of "The Embroidered Spring Sword" began to spread on July 2.

Not to mention online, you can even see dealers selling "Embroidered Spring Sword" DVDs everywhere on the street. A disc costs only five yuan!

Xu Hui was very annoyed, but he also knew that there was nothing he could do about it.

Only when the movie becomes popular will there be a phenomenon of piracy. If the original "Crazy Stone" had not appeared too quickly, the box office would have been more than 20 million.

He can only rely on the public's conscience and the purchasing power of fans. For this reason, he will mention the harm of piracy every time he is interviewed, hoping that everyone will go to the theater to support movies and so on.

Xu Hui is not optimistic about the box office of "The Embroidered Spring Sword". In addition to pirated versions, more importantly, he has already felt that fans' enthusiasm for watching movies is declining.

After all, "The Embroidered Spring Sword" is not a movie that is particularly suitable for young men and girls.

This thing is a movie targeting martial arts action movie lovers.

Most of Xu Hui's fans are boys and girls who are fancy and are more willing to watch pure handsome men and beauties like "Boy of Fancy". Fortunately, Ding Xiu, played by Xu Hui, barely fulfilled their wishes.

But Ding Xiu is not the protagonist!

With the upcoming "Red Cliff", Xu Hui is sure that no matter how bad "Red Cliff" is, it is a blockbuster that China Film has spent nearly 100 million US dollars. With the addition of Liang Chaowei and Kim Sung-woo, and the gathering of big scenes, it is undoubtedly very consistent with the current viewer's viewing ideas - you won't watch it unless you are a big production!

Although "Embroidered Spring Sword" is better than "Red Cliff" in terms of plot integrity and script construction, unfortunately, the production cost is only 15 million yuan. Compared with "Red Cliff", which has a large investment of nearly 100 million US dollars, this innate disadvantage cannot be compensated.

It is conceivable that once "Red Cliff" is released, it will inevitably have a great impact on "Embroidered Spring Sword".

After all, the viewing groups of the two are very consistent.

That's why Xu Hui raced against time to squeeze out the audience's enthusiasm for watching movies before "Red Cliff" was released.

"What are you thinking? So enchanting?"

It's Deng Chao, this guy has been very excited these days.

The box office of two consecutive big-screen works exceeded 200 million. Deng Chao's competitiveness in the mainland young actor circle has suddenly increased, and he is still the protagonist of "The Embroidered Spring Sword"!

Looking at the entire Chinese entertainment industry, Deng Chao is the only one who can have two young actors under the age of 30 who have over 100 million works!

Well, Jay Chou’s turn is not counted, acting is just a side job.

HK's Xie Bi Wang is still establishing a character with forgiveness, the title of "Actor" has not yet been added, and the fan's character has not yet been established.

By this calculation, Deng Chao is almost the number one young actor!

So, this guy was there all the way to the second round of publicity.

At yesterday's Shanghai media meeting, in addition to the concentrated interview with Xu Hui, most of the other interviews were directed at Deng Chao, which also indirectly proved his position in the media's mind.

Deng Chao of the original time and space will have to wait until 11 years of "Painted Wall" to prove his ability to bear the box office alone!

"I didn't think about anything, by the way, is Sister Li in HK?"

In the past two years, Sun Li has been spotted by director HK and various bad movies hit her.

"...No, she is still filming "Auntie Duohe""

Deng Chao frowned: "I won't mention her anymore, what are your plans for the next movie?"

Not to mention her?

Xu Hui suddenly felt a little nervous. Could it have changed the established trajectory of Deng Chao and Sun Li?

"For the next movie, I'm going to make a youth film. What's wrong with you and Sister Li?"

"We are so good. I'm going to propose in two years..."

Youth film? Deng Chao already knew that he had no chance, so he immediately started chatting along the topic of Xu Hui.

OK, I'm overthinking!

...

The promotional routines in Yuecheng are similar to those in Shanghai. They are all media meetings, audience meetings and a one-and-a-half-hour program recorded with local TV stations.

Xu Hui speaks Cantonese badly, but fortunately Wu Jing is OK.

Wu Jing is very popular in Guangdong City, not only that, but the entire "Embroidered Spring Sword" crew is much more popular in Guangdong City than in Shanghai.

Most of the audiences in Shanghai are targeting Xu Hui himself, while the Guangdong City is more targeting the entire crew of "Embroidered Spring Sword".

Perhaps it has a lot to do with the fact that people in Guangdong prefer martial arts action movies.

After the Guangdong City publicity ended, the crew went to Shenzhen Stock Exchange that night and slept all night. The next day, almost the same routine was started in Shenzhen Stock Exchange.

Even after only less than eight hours of rest, Li Bingbing still entangled Xu Hui.

I feel like this sister is a little bit tempting.

After the promotion of Shenzhen Stock Exchange ended, the entire crew immediately set off for Hangzhou.

Although Hangzhou is also a box office center, to be honest, it is incomparable to the old Shanghai and Beijing. However, "Embroidered Chunjian" is different. Xu Hui is from Hangzhou, so "Embroidered Chunjian" has exploded in unimaginable popularity in Hangzhou.

As of July 5, "The Embroidered Spring Sword" has won nearly 20 million box offices in Hangzhou alone, accounting for more than one-fifth of the total box office!

Let me report on the results. On July 4, "Embroidered Spring Knife" won a box office of 20.11 million, and on July 5, it won another 18.75 million, with a cumulative box office of 97 million.

Of course, Huayi has long been eager to announce that the box office of "Embroidered Spring Sword" has exceeded 100 million!

Xu Hui also became the youngest member of the 100 million yuan club.

He is also the seventh Chinese director to achieve this achievement!

After the news spread, Xu Hui immediately turned off his phone. He knew that there must be countless people in the circle who wanted to contact him.

Xu Zhi used his wealth and beauty, and Xu Hui knew very well that he was not a person who could resist temptation. Since that was the case, he would be out of sight and not upset.

His future route has been almost done, so he follows the established route. In any case, he will not break the connection with Huayi for the time being.

"Xu Hui, after returning to Beijing tomorrow, a big man wants to see you."

His mobile phone turned off does not mean that there is no other channel to contact him. So someone immediately passed the message through Li Bingbing.

"Who is it?"

"Chengtian's boss - Wu Kebo."
Chapter completed!