Reputation is the audience's call. For a commercial film, the better the reputation, the higher the box office will be in the later stage.

After all, this thing is directly linked to theater screening.

The reason why Zhang Yimou was able to win a box office that was against the sky with a movie "Hero" was that the reputation accumulated by the early art films was indelible; the reputation among them in the circle was also known to Feng Xiaogang's New Year films, Jiang Wen's movies, and even Chen Kaige, who had a reputation before "The Legend of the Promise", relied on his reputation to conquer the world.

He won a box office of nearly 40 million in two days. Now, what he wants is the reputation of "The Embroidered Spring Sword".

It's okay, the average audience on the Internet and offline have a low evaluation of "The Embroidered Spring Sword".

Douban score reached 8 points, and few domestic movies have such high scores. The power of the navy is indelible!

To be honest, the box office of "The Embroidered Spring Sword" suddenly exploded, shocking most of the filmmakers in the circle, including those directors and media.

After studying it several times, I still didn't find anything special about "The Embroidered Spring Sword", which is just a complete commercial film, which is incomparable to HK films more than ten years ago.

I don’t understand why a martial arts action movie that is not a classic wins such a high box office, and the key is that it has a good reputation!

The media, regardless of the directors' depression, under the guidance of Huayi, "The Embroidered Spring Sword" has become the dark horse of the year, and Xu Hui has also become the brightest new director.

There are a bunch of websites on the Internet that immediately put a bunch of titles on him, such as "genius director" and "genius director".

The four major portals also have a high evaluation of Xu Hui, especially Tengxun, who has always been flirting with Huayi, directly gave Xu Hui the title of "new leader of commercial films". I am not afraid that Xu Hui will not recover!

The most afflicting one belongs to the Taiwanese HK media, which satirized Xu Hui's overestimation of his ability. As a result, the box office results of "Embroidered Chun Dao" shook them in the face.

I can only expect "Red Cliff" to be more powerful.

By the way, "The Embroidered Spring Sword" was not released in Taiwan, HK. This thing is a mainland film shot by mainland directors and mainland filmmakers. If you want to release in Taiwan and HK, communication from the distribution department needs to be carried out.

In fact, mainland directors liked to use HK in those years. A large part of the reason why the actors in Taiwan were because the domestic market was really in recession at that time, and they needed these two places.

The box office of many movies in mainland China is not even as good as that of HK's local box office results!

This also subtly influenced many movies with good quality that can only be found in HK actors or Taiwan actors as the protagonists. What's even more fatal, the audience and investors also recognized it!

Therefore, when "The Voting of the Name" and "Assembly" were released at the same time last year, most people were optimistic about the box office performance of the former.

There are no popular Hong Kong stars in "The Embroidered Spring Sword". The HK media can't understand why such a movie explodes with such powerful energy.

You should know that Liu Tianwang's box office on the first day of "The Romance of the Three Kingdoms", saw the Dragon Removal of Armor", was only 9 million, and the total box office was almost over 60 million. It is obvious that "Embroidered Spring Sword" will surpass this box office result!

In Shanghai, many reporters mentioned this issue at the media meeting of "Embroidered Spring Sword".

"Maybe because everyone is curious about me, the new director, they want to go to the cinema to identify it."

Xu Hui can't say that because his buddy has many fans, the movie box office is high, so that it's too pretentious.

"Director Xu, the Ding Xiu you played is very popular with everyone. Have you ever thought about shooting a movie about Ding Xiu alone?"

"Actually, there are many themes like "Embroidered Spring Sword" for shooting. My current shooting plan includes the second and third, but they are all about Chen Lian. If you like it, I will definitely shoot a movie about Ding Xiu alone!"

Xu Hui made a promise with his eyes open, but he didn't say the time anyway...

"I heard you say you are not optimistic about "Red Cliff" before..."

"I never said I was not optimistic about "Red Cliff". It was a legendary history that Chinese audiences knew. Teacher Wu Baige had something to do and one of the most storytelling directors in China..."

Once "Red Cliff", Xu Hui immediately changed his attitude and boasted in various ways. Judging from his tone, "Red Cliff" almost became the pride of Chinese people around the world.

However, the effect was obviously not very good, and none of the media present believed it.

Anyway, the reputation of "Xiu Chun Dao" has been brought into play, so don't offend the behemoth of China Film anymore. It's a wave of "Red Cliff"...

"Director Xu, many people say that the reason why "Embroidered Spring Sword" has such high attention is because of your scandal with Miss Li Bingbing. We really want to know what your relationship is with her?"

"Are you a brother without blood relationship?"

Xu Hui glanced at Li Bingbing who was standing next to him, and then said, "Sister Bingbing has helped me so much. In the future, as long as it is my movie, she will choose whatever role it suits her!"

The reporters in the audience were upset. This was not an ordinary promise!

Xu Hui just smiled. The word "suitable" is used very well, and there are very few roles for "suitable" Li Bingbing...

...

Of course, the media meeting was not only arguing against Xu Hui, but also the actors were very popular, especially Deng Chao and Wu Jing. There were more reporters interviewing them than Xu Hui, and even Zheng Shuang had many reporters asking questions.

The girl looks quite good. When she asks, she is a student at Beijing Film Academy. Such a young bird is the most popular among some test drivers, so some news will easily pop up.

Fortunately, Zheng Shuang is not as honest as she will in the future, and she doesn’t know much about the movie "The Embroidered Spring Sword", so she didn’t ask any questions.

After the media meeting, the audience meeting was the meeting. Basically, the boys and girls came. Everyone was in high spirits, screaming and cheering.

Even Jay Chou was just like that in that scene.

Several rich second-generation female fans with status and status also came to the backstage to meet Xu Hui. Director Xu knew his identity very well. Generally, when he met such fans, he must maintain good idol cultivation.

In the eyes of ordinary people, idols may be glamorous, but in the eyes of truly powerful and powerful people, the so-called idols are clowns for people to watch.

He doesn't want to anger those people because he can't control himself!

After the audience meeting, the creators returned to the hotel and Xu Hui met directly with the interview "Nandu" in the hotel lounge.

"Director Xu, how do you balance the contradiction between the commerciality and literary nature of a movie?"

"I did not deliberately pursue literary and artistic nature, nor did I deliberately realistic. If I really wanted realistic, 120 minutes would not be enough for me. After all, the system of the Ming Dynasty was very special and there were too many things involved!"

"But many viewers think you are using the past to mock the present. Have you done this deliberately?"

"It's not like that. "The Embroidered Spring Sword" is a very simple struggle of a small person in the historical context. It doesn't have that much meaning. The initial script wrote a lot of official scenes. Later, I felt that the audience should be interested in the small person, and the movie should also be unfolded from this perspective, so I deliberately downplayed this line!"
Chapter completed!