From 2008 to the present, Huiwen Tianxia has participated in the release and most of the movies produced are Xu Hui's movies.

Too much reliance on a director is detrimental to the long-term development of film and television companies.

It was because Xu Hui and Huang Wen saw this that they signed so many new directors in succession.

"Sword Rain" is the first time Huiwen has left Xu Hui's release in the true sense. Although the producer still has Xu Hui's name.

There was a movie before, "Old Boy", but the screenwriter of the movie was Xu Hui, and the source of creativity was Xu Hui. Although the director was Yang Qing, everyone knew that the reason why the movie was so popular was that Xu Hui's role cannot be ignored.

Three days after its release, "Sword Rain" has a cumulative box office of 68 million. The company is very satisfied, but the industry is in an uproar.

When Huiwen Tianxia announced the signing of a new director and helped to establish a personal studio, the industry certainly understood that they wanted to get rid of the situation of relying solely on Xu Hui to walk with one foot.

Yang Qing fought very beautifully in his first battle. "Old Boy" had a box office of 300 million yuan, and Yang Qing became famous all over the world.

Since then, there has been no movement. In addition, "Huang Feihong" is so successful that when people talk about Huiwen, the first person they think of was Xu Hui himself!

"Sword Rain" succeeded.

The industry has begun to face up to Huiwen World’s distribution capabilities!

...

On the 28th, in Beijing, "Sword Rain" and his group appeared in the Central Academy of Drama Auditorium to communicate with teachers and students about movies.

In fact, it is also for the promotion of the movie. The main discussions of these people are about the origin and future development of martial arts movies.

"…These movies are increasingly relying on special effects, which is a normal development trend. I am going to shoot a 3D IMX martial arts film next year. I will try it. Maybe it's because I am a new director. I have a certain paranoid about new technologies. You can watch my movies, and basically invest a lot in special effects..."

Xu Hui sat on the podium and started chatting along the beginning of the new trend in martial arts movies.

"However, Director Xu, many directors pursue real shooting, believing that the actual films are the real art!"

A student stood up and offered different opinions.

This is the ‘benefits’ of meetings in colleges and universities, where students can stand up and ask questions anytime, anywhere.

"…The topic of whether a movie is an art or a commodity is not something we discussed today, but I can say responsibly that most of the movies we can see in the past have more or less special effects bonuses. Ordinary audiences like to watch special effects and movies with exquisite pictures. Then directors like me must keep up with the audience's aesthetic..."

"Director Xu, you just mentioned 3D martial arts movies. We all know that most of the investment in martial arts movies is very high, but the recycling cost is very single. Just the recycling model of domestic movies, there seems to be no big channel except box office. Do you have no worries?"

The question was a boy wearing glasses.

Xu Hui looked at the students off the stage: "Any director will consider the box office more or less before making a movie. This thing is related to the job. At present, our movie environment does not have any peripheral development. Martial arts films are not like urban-themed movies that can sell patch advertisements, and other revenue channels. Apart from box office, it is difficult to find other revenue channels. However, once the movie sells a high box office, there are also many peripheral development channels, such as games, comics, and even novels adapted from movies, which can bring considerable income."

After a pause, Xu Hui continued: "The production cost of the movie "Sword Rain" is 60 million, and the promotion cost 20 million. If we simply expect the box office to recover the cost, it will take at least 240 million to ensure that the box office of a movie can exceed 200 million smoothly! We have already considered this when we launched the project, so we have done peripheral development, such as online games, mobile games, etc. These are all channels to make money through the IP of a movie. I can say responsibly that the project "Sword Rain" has already made a profit!"

"Sword Rain" web games and mobile games are launched on September 24th, earning attention through movies and then replacing the game.

Huiwen Tianxia made at least 100 million in this project!

Xu Hui never thinks talking about money is a vulgar thing. The most important thing in making a movie is of course the movie itself. However, if the movie cannot make a profit and cannot make money, it will be embarrassing.

Investors can't jump in even though they know it's a pit!

After the discussion, it is almost time to end. Seeing this, the host reminded: "Okay, the time is almost over, and there is another last question. Who wants to ask?"

There are still dozens of students raising their hands.

After all, there are not many opportunities to communicate face to face with Paohui, especially there are many boys here...

The host casually ordered a girl, and the girl stood up and asked, "Director Xu, I just recorded it. I found that when you talk about movies, you are more considering whether the movie can make a profit. If there is a project that finds you, this project is very good, but it is very niche, and it will definitely lose money. Will you do it?"

“…Since the project is very good, why are you still losing money?”

Xu Hui was a little confused about getting the little girl.

“…it may be because of the scale or because it does not conform to the public aesthetic…”

The girl forced her to explain, and Xu Hui waved her hand: "I don't really want to believe that good projects cannot make money. You mentioned the public aesthetics just now. At this stage, the movies our company, including me, may be made by the public, are acceptable types of people. After all, niche carnivals cannot represent the public's acceptance."

"As for me, I pay attention to the profitability of movies, haha, it's normal. In addition to being a director, I am also the boss of a film and television company. Investors invest in a drama, or value whether they can make a profit or whether they can win the prize. I don't care much about the possibility of winning the prize for the time being..."

"People who are interested may have seen that hot money has begun to pour into the market. This is both a good thing and a bad thing. The advantage is that we directors do not lack investment. The disadvantage is that we have money, how to use it. After all, we were used to being poor before..."

This paragraph does not continue to talk about it. Most of the students here are talking about how Internet companies will enter the market in large numbers. I guess they are not interested...

After the event, Xu Hui left the publicity team and he had another date.

...

Many people know the movie version of "New Dragon Inn", but they may not necessarily know that we also have a TV series version.

The person who plays Qiu Moyan is Chen Hong, the wife of director Kai Ge University, and one of the members of the director’s wife group!

The Director’s Wife Group has a much higher status in the circle than the Teddy Sisters Group!

The person Xu Hui made an appointment with was Chen Hong.

I really couldn't find a suitable actor for Jin Yingyu, so Paohui put his ideas on Chen Hong. At least in terms of status, she could face Yu Feihong.

As for whether he can perform Jin Yingyu's stingy and coquettishness, there should be no problem. After all, this person has played Li Mochou!
Chapter completed!