The Chinese people’s movie-watching habits are still being cultivated.

Before the Chinese-style e-commerce competition strategy, which is a Chinese-style e-commerce competition, the total number of viewers who are accustomed to watching movies every year is less than 200 million.

Don’t think that 200 million people are the data. South Korea has a population of more than 50 million, and the total number of moviegoers each year is close to 300 million.

To put it bluntly, the cumulative number of viewers of the movie "Wolf Warrior 2" has been 159 million...

In 2009, Chinese people chose to watch movies more about works by celebrities with some appeal or new works by famous directors, Feng Xiaogang, Zhang Yimou, and of course Xu Hui.

It is probably because domestic movies have generally not had any excellent works in recent years, so Ning Hao's emergence makes people look forward to him, so the audience's expectations for Xu Hui's appearance have been higher.

Otherwise, his fans alone can generate 500 million box office?

Guo Xiaosi has so many crazy fans, and "Juezhi" is still a dog...

The same is true for this time's "33 Days of Love Break", with a 38 million hit on the first day of its release...

However, it is not only Xu Hui who caused a sensation.

The animated film "Astro Boy" released on the same day as "33 Days of Love Break", three days later, the release party Guangxian Media said: "Astro Boy" has a box office of more than 40 million, setting a new record for the first weekend of the animated film...

Wow, the animated movie won 40 million in the first weekend!

The previous record was 30 million yuan for "Ice Age 3".

It is simply a domestic conscientious anime. Is it about to start to rise in our country's animation movies?

However, this is not the case. According to actual data obtained by the National Film Special Fund Office from computer terminals of major theaters, "Astro Boy" was released for three days and the box office was only 17 million...

This is very embarrassing...

What is even more embarrassing is the future. In addition to the box office data of "33 Days of Love Break" in the same period, "Agent 008" and "Stubborn Radish" also have the problem of falsely reporting the box office...

...

Before the promotion of digital movies, our box office data institutions were not very standardized. Since 2004, the country has established statistical software to calculate box office through the Internet. The **** Movie Special Fund Office is responsible for statistical release.

However, there is a very obvious bug in this thing. A certain number of theaters have installed computer ticketing systems. However, due to various reasons such as poor management, the computer ticketing systems have abnormal operating conditions.

The secondary market, which is what we often call accurate box office data in rural or small county markets, is difficult to count. So far, the secondary market generally does not use box office sharing methods to distribute the money, and is usually screened by renting films or buying out the right to issue the film.

To a certain extent, it has promoted box office fraud.

More than 80% of domestic movies have the problem of box office filling!

According to industry insiders, boasting about box office has become a common trick in film promotion, and the box office in general can reach more than 50%.

The intention of falsely reporting the box office is also very obvious, artificially creating popular movie scenes to attract more viewers to the theater.

Because of this, the film publisher has the greatest "hands and feet" action on the first week's box office, because the movie has the highest freshness and attention during this period. If the box office is booming, it will greatly enhance the attractiveness of the subsequent market.

Industry insiders revealed: "The false box office chart is good to the outside world and is convenient for publicity. Tax collection, accounting, etc. are all referenced. If this is not the case, the issuer will not be affected no matter how he proclaims it."

The true meaning of "bragging is not taxable"!

...

"Don't post this article first, you can write a report about box office filling immediately."

After Yan Ning finished reading these "top secret" materials, the editor-in-chief directly decided on the theme of the films in this issue of the Beijing News.

“…Okay, I’ll write it right away.”

Yan Ning was a little depressed and felt that the hard work these days had been wasted, but she also understood what the editor meant.

For journalism, scandals have far more effects than good news.

So Teacher Chen and his camera became famous all over the world and are still retained on many people's computers...

Besides, in recent years, the global box office market has generally declined, and the North American market has seen a decline in total box office data for four consecutive years. However, the Chinese movie scenery is the only one, and some people have long suspected it!

Before leaving the office, Yan Ning suddenly thought of something and asked: "Editor-in-Chief, is there any box office fake in "33 Days of Love Break"?"

"…Who knows, but most movies released in China have false box office reports..."

The editor-in-chief said an ambiguous thing, and Yan Ning was a little confused.

...

Box office infill is indeed the most tacit conventional method in the industry.

When "The Embroidered Spring Sword" was released, it was 18 million on the first day, and it was also hyped 23 million.

When "Those Years" was released last time, theaters suggested hype it. It can only be said that "Those Years" was already at the forefront of the limelight at that time and it was really difficult to fake it. Therefore, Huiwen Tianxia refused...

The same is true for this time's "33 Days of Love Break". The box office itself is very similar. No matter how blind you are, Ji Ba is, everyone knows that there is something wrong!

When "The Voice of the Wind" was released, the publisher was Huayi Brothers. Huayi Brothers has always been the top leader in film promotion and marketing, cost promotion, etc. They have done a lot.

A reporter connected to Huayi staff.

Reporter: "How much did the box office of "The Wind" have?"

A staff member: "It is estimated that it is almost 320 million, and it has not been offline yet."

“Is the box office inflated?”

"Uh, it's really 280 million." The other side immediately changed their words.

After the report was published, Huayi did not defend itself, which was equivalent to acquiesceing the box office of "The Sound of Wind".

As for "Astro Boy", I can only say that Guangxian was forced to be forced this time.

The producer of "Astro Boy", hk Yima Animation Studio, purchased the production rights of "Astro Boy" in 2006. It is estimated that it wants to make a big profit with the ip of "Astro Boy".

The investment production fee alone is nearly RMB 440 million, and the global total expenditure reaches RMB 820 million. Unfortunately, it is a big loss, and the global final box office is RMB 190 million.

A huge loss!

What can Glory as the issuer do?

I just gave up because I lost too much money and had to report the box office. I was embarrassed to tell the truth, so I could just say it was false, no one knew anyway!

Unfortunately, the current market is no longer something the publisher believes when he says it.

At least the box office speculation is based on a certain authenticity. For example, adding 5 million to 10 million is too exaggerated. "Astro Boy" is too exaggerated and has more than doubled the box office. All fools know that there is something wrong with this thing!

The Internet era has arrived, and any cost will be discovered.

"North America lost the box office, and ranked at the end of the box office rankings in Japan. The box office of 40 million is outrageous."

"The water is poured into "Astro Boy", "Stubborn Radish" is poured into "The Sound of the Wind", and I thought that Chinese movies had hope, and they were all parallel products!"

"The world's second largest movie market, it's all about water!"

"It seems that there is nothing wrong with "33 Days of Love Break"?"

"Bad! The world is as dark as crows!"
Chapter completed!