Xu Hui did not take Huabiao's failure seriously at all.

This award is no longer far away from the audience, and by the way, it is also far away from the filmmakers!

If it weren't for such an important day as the 60th anniversary, would you think so many actors would rush to the National Grand Theater?

If you want to continue to do any award, you must get the support of the audience. How can you get the support of the audience?

Credibility and authority.

Once government forces are involved, all this thing is done!

Therefore, there have never been many awards for movies in China.

No matter it is a golden rooster or a hundred flowers.

The Golden Rooster is a little better, at least not so twists and turns, but every time the Golden Rooster Award is held, it really makes people feel that it is so grand. It is very similar to the awards from township enterprises.

Even the red carpet session is the same!

There is nothing wrong with the Golden Rooster Awards in 2017. Director Feng won the Best Director, Deng Chao won the Best Actor, Fan Bingbing won the Best Actor, which is very good, but the place where the hosting is

Let’s not talk about being comparable to the Oscars, but it’s a little higher-end than the Changchun Film Festival, right?

...

After Huabiao, Wu Jing and Deng Chao returned to the crew.

According to the shooting schedule, the next three weeks will be fighting scenes, and Li Zhongzhi should be mainly responsible for it.

As for the action scenes, Li Zhongzhi had already discussed with Xu Hui in advance. Besides, Lu Yang was not particularly worried when he looked at the scene.

The director who can film "The Embroidered Spring Sword" well can of course distinguish the excitement of the fighting scenes.

On the afternoon of the 8th, Xu Hui met with the crew of "The Sound of the Wind" and a group of people went to Shanghai.

The propaganda war for "The Sound of the Wind" has begun.

Xu Hui was quite disappointed after reading the promotional plan of "The Voice of the Wind". Is this a promotional plan?

Mainland publicity was mainly conducted by press conferences, with five major cities in Shanghai, Shudu, Lin'an, Yangcheng, and Beijing held a meeting on "The Sound of the Wind";

Then, a group of people participated in "Happy Camp";

The subway station and bus station posted relevant posters of "The Sound of the Wind" and then disappeared...

Very conventional publicity routine.

Well, that's how most movies were released three years ago!

According to Wang Zhonglei's words, we are going to take the reputation route this time.

It is true that "The Sound of the Wind" has a good reputation. Douban, which has always been picky, has scored 8.0 points, almost ranked among the top ten in the reputation list of mainland movies.

The box office of "The Sound of the Wind" is not bad, and it can even be described as a surprise. With a box office of 220 million, this box office can definitely rank among the top ten annual box offices in 2009!

However, in Xu Hui's opinion, this thing is far from real box office potential of "The Sound of the Wind".

From the perspective of schedule selection, "The Sound of the Wind" was only released two weeks after the release of "The Founding of the Country". In theory, it has completely avoided the edge of "The Founding of the Country". Unfortunately, in terms of screening volume, "The Sound of the Wind" still lost to "The Founding of the Country"!

There is nothing to do with this thing, it is a natural advantage.

However, the reputation of "The Founding of a Country" is completely incomparable to "The Sound of the Wind".

The Huayi brothers had no intention of struggling at all. After the release of "The Wind", there was no movement, as if they had completed the task after the release of the movie.

The Beijing News has only two advertisements. On January 23 last year, it was announced that the film and television series "The Sound of Wind" will be operational soon, and then a news in October announced that the box office of "The Sound of Wind" reached 220 million...

In this regard, "Rody Man" really surpasses "The Sound of the Wind" eighteen streets!

In terms of hard-hitting marketing, as Huayi, which started out in the advertising industry and has profitable investment resources, has still insufficient coverage of bus stop billboards to the maximum extent, far lower than the number of posters of "Robots";

The cost of "The Wind" is 80 million, and the cost of promotion and distribution is only 10 million!

Damn it, typical putting the cart before the horse. Of course, the most important thing about a movie is the movie itself, but if you don’t spend money on marketing, few people really want to watch movies in theaters!

Especially nowadays Chinese movies.

Not to mention anything else, the production cost of 80 million should be 40 million yuan.

No, it seems that I really have been determined to take the reputation route.

When did Huayi Brothers attach so much importance to the quality of movies?

Yes, the later the movie is, the more you pay attention to the quality of the movie itself. Only when the movie has a good reputation can it attract the audience. But at least you should put more advertisements before the screening, right?

The production cost of "Rody Man" is 35 million, and the promotion cost is 25 million!

First of all, in terms of publicity, Liu Zhenwei is willing to pay!

People dare to brag about the first science fiction blockbuster in China, but they are not inferior to the special effects of "Iron Man"!

Of course, the facts proved that this thing was pure nonsense, but "Rody Man" really sold more than 50 million yuan in the mainland.

Compared with last year's "Painted Skin", "The Sound of the Wind" is obviously at a disadvantage in marketing.

The most obvious index, the search index of "Painted Skin" exceeded 10,000 points a month before its release. Where is "The Sound of the Wind"? It was released almost two weeks ago, barely ranked second in the hottest movie, and the search index exceeded 10,000!

To be honest, in terms of film quality, "The Sound of the Wind" can definitely beat "The Painted Skin".

But "Painted Skin" won a box office of over 200 million...

Huayi has taken great pains to avoid breaking the record of "Painted Skin"...

By the way, what puzzled Xu Hui the most was the aspect of online publicity.

Huayi actually cooperated with Souhu!

Among the four major portals, Soohu is definitely the one with the lowest ranking!

According to the netizen voting mechanism jointly owned by the five most representative websites of Zhalang, Swallow, Tencent, Time and Douban, the number of voters in Zhalang.com has reached 1,550, and Swallow has only 408...

Of course, the Painted Skin chose Zhalang as the partner.

Compared with the same period of "Painted Skin" last year, the headlines on Zhalang Entertainment's homepage began to be popular in September!

In contrast, in "The Sound of the Wind", although Zhang Chaoyang spent money at all costs, the results were very little...

Of course, Huayi itself has a little conflict with Zhalang. The previous unpleasant collaboration between "Rabe Diary" and "Chasing Shadow" is just a matter of talking about it. No one can remember the situation at that time, but who can still have eternal enemies?

The most important thing is that word-of-mouth marketing is not done well.

Without the effect of amplifying the word-of-mouth effect, Douban Time and other portals have high ratings. You can do a promotional promotion for movies again, such as "a new benchmark for Chinese commercial films", etc., and it should not be in this lukewarm state.

The film is so good, and I don’t work harder for my own people, so I’m wasted.

Speaking of this year's film market, except for Xu Hui's "Those Years" who became the protagonist, the three most important PK battles were all China Film and Television's match against Huayi:

"Rabe Diary" is a complete defeat against "Nanjing Nanjing", "Chasing Shadow" and "Onei Spy Lingling Dog".

"The Sound of the Wind" was undoubtedly a complete defeat against "The Founding of the Country", but both sides made money this time, and Huayi has a greater reputation advantage.

Anyway, Huayi, which has not been listed, is no match for China Film Academy!

Old Xu Muyang said
Chapter completed!