If you could, you went back to the summer of high school and met yourself ten years ago on the playground. How many minutes would you say to yourself at that time?

I think most teenagers will answer: The teenager who once had a strong momentum and hoped to kill the dragon with a sword. Sorry, I disappointed you...

We have also fantasized about what kind of person we will become, and life is a process of discovering that we are destined to be mediocre!

But this is a novel, and the protagonist is of course extraordinary. .

Although it is not as heroic as Li Bai's embroidered mouth, it is half the heroic spirit of the prosperous Tang Dynasty...

Teacher Chen’s movie version of “Northern Love” has been released, which happened to be on February 14th, Valentine’s Day.

Original time and space, relying on powerful marketing and promotion, "Northern Love" forcibly won more than 100 million box office on the first day of its release!

Teacher Chen became famous in one fell swoop.

This time it was a bit miserable, no one cooperated with him to play marketing, and Tong Li's live marriage in "Base Camp" was directly beaten back to the prototype.

The little fresh love movie that is groaning without any illness is **Youth's favorite. However, this movie is not even worthy of Xiaoqing, it is very pornographic and violent, and elementary school students can't control it at all. The deformed view of love...

Teacher Chen is still not suitable for starring...

Of course, the most important thing is that "Die Renjie: The Empire of Tongtian" ruled the Spring Festival!

On the first day of its release, it directly hit a new box office record of 150 million yuan, and then it was unstoppable.

"The Great Trouble" won a box office of 80 million on the first day of its release. Unfortunately, I was afraid that there would be a comparison. The special effects level was completely exaggerated compared with "Die Dee"!

"Macau Storm" released at the same time and "The Legend of the Condor Heroes" were squeezed out of the screening. The former is slightly better. After all, with the blessing of Zhou Runfa, the latter can only be said that Liu Zhenwei completely gave up treatment!

Well, Liu Zhenwei felt very aggrieved: I only filmed a part of the movie "The Legend of the Condor Heroes". The filming was suspended from filming that year because the investors suddenly had a shortage of funds. Later, I heard that the director I found was to bury the end, and even the actors. I really don’t know how they completed the entire movie. Strictly speaking, this is not my work.

Therefore, even Liu Zhenwei has no say in the face of the producer!

There have always been some messy unspoken rules in the domestic film industry, but this is still the case in 2018.

A lot of things have started to break out recently.

"The Us Later" is eyeing allegedly box office fraud;

Director Ding Sheng’s real name criticized Guangxian’s promotional and distribution expenses for faked, and the unspoken rules for issuing were taken to the sun...

Anyway, it’s an extra chapter, let’s talk about the basic routines and unspoken rules of distribution.

Tell me: Guangxian is the shareholder who is eye-catching. I wonder if Director Ding Sheng was caught by the eye-catching incident and felt that Guangxian's unspoken rules were confronted with Guangxian's industry.

...

General distribution routines: First of all, after the production is completed, generally speaking, the film will contact the publisher after it is launched, and it is more about investment, production and distribution trinity.

Obviously, this is not the case with "Heroes' True Colors 2018". They started to contact distribution companies after filming the movie. Distribution companies usually take the initiative to find production companies, which is the same as the active business of ordinary companies.

Director Ding Sheng must have handed over the distribution to Guangxian under pressure, because the main investor, Kuzai Pictures, also has the distribution ability!

Next, negotiate the issuance conditions.

First, give the promotion and distribution expenses and ticket reimbursement fees to the issuing company, and then the issuing company will issue all the issuing cases, premiere, hard promotion, promotion, roadshow, ticket reimbursement and other issuing activities. Only after confirmation can it enter the normal issuance stage.

Anyone with business experience knows that it is basically non-existent to pay the full amount if you don’t work. Director Ding Sheng is probably too righteous and paid the fee first.

Generally, the issuing company advances the issuing fee and then signs a contract. The core of the contract is that the issuer has priority distribution rights, that is, when the box office is divided, the issuer must give priority to the share of the box office, so as to recover the advance payment of the issuing fee.

This model can reduce the financial risks of the producer, and the release party's advance payment behavior can better convince the producer to win the business, which is a win-win arrangement. More complicated ones include guaranteed distribution, step-by-step accounting and other various distribution contracts, so I won't talk about it here. By the way, Guangxian never provides guaranteed guarantees, except for one last year's exception, that movie is called "Three Lives Three Worlds Ten Miles of Peach Blossoms".

The contract communication is completed, signed and officially entered the distribution stage. The producers, such as directors, actors, etc., must provide a series of materials to the distribution company, publishing work to make materials, trailers, and celebrity activities, etc., and execute the entire distribution case according to the release case.

Director Ding Sheng’s content has major problems with Guangxian’s distribution and execution process.

The core is that the expenses are not clear and there are problems with the use of various expenses, which leads to Ding Sheng being unable to explain to the investors, so he needs to give a glamorous explanation.

Everyone in the industry knows how much profit margin will be for the nearly 40 million promotional and distribution expenses?

Everyone can see what the box office performance of "The True Heroes 2018" is like, and it is impossible to explain it to investors. Moreover, the promotion and distribution expenses cost nearly 40 million, of which 10 million yuan was spent on the ticket alone. This made Ding Sheng look like this box office performance after choosing Guangxing. Ding Sheng could not explain it to investors, and the consequences of being unable to explain it are likely to be terrible. That is, if Ding Sheng wants to make a movie, it may not be so easy to invest.

Let me tell you, let’s talk about it clearly. The promotion of "The True Heroes 2018" was given to the eye. It’s strange. The second day after the movie was released, "Mysterious Superstar" was released...

"Mysterious Superstar" is also released by Jianyan.

Two movies were released at the same time, which is rare.

Moreover, the first day of "The True Heroes 2018" was only 11% of the screenings, while "Mysterious Superstar" was 19%...

Obviously, it was strategically abandoned!

"Mysterious Superstar" is a film-making film, and it is exclusively introduced. What is "Heroic Reality 2018"? It's not involved in the investment and it's a big box office. At most, it means that we are awesome in the promotion and promotion and cannot sell, so we don't lose much...

A large production worth more than one million yuan has been tossed like this!

Compare the production cost of "The Last Us" is about 60 million yuan!

You said, "The Last Us" has such a high box office, is director Ding Sheng unable to suppress the popularity?

In fact, there are more than these hidden rules. Even if you spend money seriously, issuance is a very profitable industry.

If you get 40 million yuan to issue it, you will directly keep 20 million yuan and spend only 20 million yuan to issue it, which is completely enough!

The final result of the two things about eye sight and glamor is mostly incomplete, because the industry is not standardized and no one cares about it. Ding Sheng is all in one position. The young director, the small team, etc., don’t mention the amount of broken teeth swallowed with blood.

All of these are what everyone sees, but what can’t be seen?

What about the problems that exist in filmmaking?

Let’s talk about “The Last Us”. Like “The Shameful Iron Fist”, the strategy of pre-sale + number of people you want to see is the strategy of watching.

"Shy Iron Fist" is an independent film invested by Qiongyan!

Before "The Last Us" was released, I saw that the number of people I wanted to watch reached 820,000, which was even higher than "Women's Federation 3"!

The same is true for "Shy Iron Fist", with pre-sales exceeding 100 million!

I started playing previews fifteen days in advance...

However, this time, "The Later Us" was suspected of box office fraud, and its tricks surpassed its predecessor "Ip Man 3" several streets!

Fake reputation: The movie has not been released yet, Zhihu and Douban have a series of overwhelming praise!

Secondly, in terms of the platform box office: I booked a lot of tickets myself, and then tried my best to issue press releases, buy hot searches and other means to make this film popular. Seeing that the pre-sale results are so good, the theaters will definitely increase the number of films. Such a hot film, and it is during the May Day holiday, the audience will definitely watch it.

Then, during the release period, I secretly refunded the votes. Anyway, it was my own platform and there was no loss. The market has stabilized, and the public opinion is also advantageous. The time, place and people are harmonious, so I don’t worry about a failure.

Unexpectedly, some theaters were so cruel that they reported the behavior of athletes and referees taking shoulder to shoulder.

After the Chinese box office market became popular, a series of problems began to arise. Last year, fans locked the scene and dominated the screening schedule, and this year there was another storm in refunding tickets...

Too many people who eat ugly foods are ruined by this market. If the market is bad, at worst they will go to the next market and will not really care about the sequelae that will leave on the movie market. Therefore, they are all greedy investors who have been fishing out of their waters!

The stupidest thing about the Chinese box office market is to expand third-party platforms!

"Getting money to subsidize the box office is a very stupid thing to quench thirst. Use your own money to help third parties get low prices. When crazy, the market thinks that a movie ticket is only worth 9.9, and giving a third party favor to fattening the third party. This behavior, so film and television companies admit it. Yes, all publishers have been subject to organized low scores and locked data to confuse market expectations of unfair competition. They think they have no tricks. I don't need to use it, so they all bite the bullet and mourn their misfortune and anger their not to fight! One side of the country has ruined the land and land."

The data of "Later Us" was too exaggerated and caused widespread doubts. At the same time, large-scale refunds also seriously infringed on the interests of theaters, aroused the vigilance of theaters, and caused the current situation of everyone's beating.

In the past, fans locked up the venue, cinemas stole box office, and producers spent money to buy tickets themselves. Now, there is a matter of buying tickets by the platform itself and then refunding tickets. The previous method was at least real money and investing money. I just bought it and returned it. I wanted to make a fortune by myself, but the custodian wanted to make a pre-sale box office, but I didn't want to spend money. It was simply a refresher.

All the losses are basically borne by the cinema itself, but what can the theater chain do? Of course, I choose to forgive him when seeing a strong ticketing platform do such dirty things.

What are truly conscientious filmmakers doing?

Sorry, they can't do anything!

At most, you can only have different contraceptions...

You can stare into the abyss, see ok, but don't look for it for too long.

When we stare into the abyss, we are not afraid of being swallowed up, nor are we anxious about not being able to make quick money.

In this situation where the whole society is profit-oriented, there must be someone on the opposite side, otherwise such a story would be a bit sad.

Of course, "The True Heroes 2018" is definitely not a good movie, otherwise it would not have had such a bad reputation...

As for "The Last Us"...

Say something off topic.

When the movie was released, I saw a movie account and published three articles in a row, praising "We Later" from various angles, avoiding talking about the issues of the movie itself and the ticket-brushing incident.

The article was just released, and there was a lot of comments. Many negative comments were made after watching.

I clicked on it two days ago and it was interesting. All the bad comments and messages disappeared, leaving behind nostalgia, missing my ex, love mottos, life insights, and praise of movies...

The public opinion of these people controllers is not much worse than that of the boss!

The excellent answerers of several movie topics in Zhihu will not talk about anyone else. After watching the movie, they were like being baptized by the soul. They cried heartbrokenly, laughed and beat their chests and stamped their feet, and fell into thinking about life and love, and could not extricate themselves.

It's fake like Kang Shuai Fu.

Do you really want to know how much a manuscript cost?

Those who write film reviews can call the audience a fool and pay for bad movies, but they can also applaud the bad movies and fool the audience into eating shit.

You can have a large number of other movies with bad views, but after you get the money, you turn around and scold the audience: How can you make negative reviews because of the three views of a movie?

Anyway, why do you all have any reason?

We little people can't afford to offend us. If we make a bad review, we will be scolded for not understanding, have low IQ, and keyboard warriors. It's so terrible.

This refund incident also fully proves that if supervision is not strengthened, the bad capital that is said to be a "scalper" can be so unscrupulous, and even dare to play movies across the country as monkeys.

Capital must be strictly controlled and restricted, and it must be used by us and make its profits. It must never be allowed to turn against the enemy and manipulate the country and the public in turn.

It is not true that money does whatever you want in a socialist country!
Chapter completed!